Franchisee Technology Wish List

Even the most technology resistant among us are coming to realize, through constant bombardment by its bombs of influence, that the explosion of technology has become one of the most important factors to success in business. Franchisees will benefit greatly from association with a franchisor who leverages technology to maximum effect.

Here’s are several franchise-crucial web and other technologies:

1. Training

The primary value to be gained from a franchise is access to the unique ideas and processes which constitute the core of the service or product that it sells. And the most direct and effective way of gaining access to and quick experience with that value is thorough, experience-based franchise training. Hands-on training gives franchisees what they need to “hit the ground running,” drastically reducing startup time and delays in earning first dollars.

Staff Training

2. Websites

An impressive web site sits at the core of franchisee online marketing efforts. Social media, email campaigns, pay-per-click campaigns, and paid advertising will likely be focused on getting people to visit the company web site where they can be monetized through sales channels. Prospective local customers need to be able to easily find local franchisees on the main corporate site.

 Franchise Locations

 

3.  Online knowledge platform

An information-packed private intranet is the go-to place for all franchisees, new and old. Technology how-to’s, operations manuals and more can be found on a system like this, saving lots of time for both franchisees and franchisors. Franchisees won’t need to call or email the franchise’s corporate office for every issue they’re experiencing, which can free up the franchisor’s support staff for the big stuff.

Intranet – Resource Center

4.  Social media marketing

It’s important that visitors to your web site have access to the remarkable phenomenon of social media through “share” buttons which allow them to easily post on sites like Facebook, Twitter, and LinkedIn.

To learn more about franchise opportunities with High Touch High Tech, visit us online at ScienceMadeFunFranchise.net.

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.


The Must of Social Marketing

Playing Along

Like it or not, the web is a world of appearance and trends wielding enormous and growing influence on what we consume, with social marketing riding the crest of this wave. The way to set your franchise business apart from competing interests is not to stay home. Join the pack and get in the game!

Skyrocket Web Visits with Viral Messaging and Imaging Channels

Though enigmatic in its routes of influence, communities of interconnected friends and business relations leverage the viral force of billions of followers, friends, and contacts. Blog articles, viral videos, compelling photo albums, and targeted messaging have an uncanny, if somewhat nebulously motivated, ability to generate thousands of visits every month to franchise sales vehicles. Each social media property becomes a spoke in an influential wheel of interconnected web traffic, each spoke amplifying the effectiveness of every other spoke and driving consumers to the hub of the wheel: a franchisee’s main web site.

Case Study: a handful of blog posts which have gone viral by being posted and shared on Pinterest have multiplied visits to ScienceMadeFun.net tenfold. This increase, startling in its initial explosion 8 months ago, has not dropped off since then.

Here’s an article which will help franchises develop viral messaging strategies by learning what types of content are most likely to be successful: Hard Thoughts About SEO & Link Bait.

To Search Is To Find

Since one of the largest factors determining your franchise site’s Google rank is the number of links from other sites, social media’s ability to automatically blanket the web with links is an invaluable tool helping your site to achieve placement on page 1 of search results. Every site has a Google rank—a relative number from 1 to 5 determining its importance. And the keywords on every web page have an aggregate content bias which, when linked to your pages, reinforces your content’s topical relevance. Since Google’s bread and butter is revealing the most relevant content for a given search, strong linking and strong content relevance mean higher listing position. To explore the reasons for this behavior, read How to Improve Site Credibility Through Search and Social Media.

Today in America there are nearly 1,000,000 franchises covering over 3,000 industries. A third of those markets, or 1,000, have appeared in the last ten years. That means new and successful franchises are being started in new industries every day. The ht2 business model has bred successful businesses since 1992 using novel concepts matching the trend of service-oriented franchise growth.

To learn more about franchise opportunities with High Touch High Tech, visit us online at ScienceMadeFunFranchise.net.

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.