Franchisee Technology Wish List

Even the most technology resistant among us are coming to realize, through constant bombardment by its bombs of influence, that the explosion of technology has become one of the most important factors to success in business. Franchisees will benefit greatly from association with a franchisor who leverages technology to maximum effect.

Here’s are several franchise-crucial web and other technologies:

1. Training

The primary value to be gained from a franchise is access to the unique ideas and processes which constitute the core of the service or product that it sells. And the most direct and effective way of gaining access to and quick experience with that value is thorough, experience-based franchise training. Hands-on training gives franchisees what they need to “hit the ground running,” drastically reducing startup time and delays in earning first dollars.

Staff Training

2. Websites

An impressive web site sits at the core of franchisee online marketing efforts. Social media, email campaigns, pay-per-click campaigns, and paid advertising will likely be focused on getting people to visit the company web site where they can be monetized through sales channels. Prospective local customers need to be able to easily find local franchisees on the main corporate site.

 Franchise Locations


3.  Online knowledge platform

An information-packed private intranet is the go-to place for all franchisees, new and old. Technology how-to’s, operations manuals and more can be found on a system like this, saving lots of time for both franchisees and franchisors. Franchisees won’t need to call or email the franchise’s corporate office for every issue they’re experiencing, which can free up the franchisor’s support staff for the big stuff.

Intranet – Resource Center

4.  Social media marketing

It’s important that visitors to your web site have access to the remarkable phenomenon of social media through “share” buttons which allow them to easily post on sites like Facebook, Twitter, and LinkedIn.

To learn more about franchise opportunities with High Touch High Tech, visit us online at

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

The Five Broad Strokes of Marketing

A lot of marketing theory confuses people because it’s more complicated than it has to be. While wondrous new technologies can help you in your mission of raising your profits, marketers don’t let those technologies blur that mission. Keeping it simple is a powerful competitive advantage when it comes to speed and profitability.

The seller is happy when the buyer is happy. So make as many buyers happy as you can. That requires quality and service, but that’s why you’re here — and it’s not complicated. It starts out with a defined marketing strategy.


The entire process is made up of five broad strokes. Take those strokes and add as many bells, whistles, systems, technologies, apps and economic doodads as you want — but be sure that all five broad strokes are taken. Do that and you’ll never think that marketing has to be anything that Simple Simon couldn’t handle with his right hand tied behind him.


1. Listen to find a problem you can solve. The first broad stroke doesn’t require any of your hands — only your ears. The first broad stroke is your ability to listen. Be alert for problems. Be alert in social situations and the social media. Be alert in the attention you pay to the mass media. Are people talking about problems they have, problems that need solving?

Zero in on the problems that don’t yet have solutions. Pick a problem that you can solve. That’s how you respond to opportunity.

2. Pricing the solution. The second broad stroke is determining how much it will cost you to solve that problem. Maybe you can solve it with information and with service. If not, how much will it cost you to make it or buy it? Be very careful with this step, as with all the broad strokes, to overlook nothing. Broad strokes tend to magnify errors, so you don’t want to make even the most minor mistake.

3. Marketing. When you tally the costs of producing your offering, don’t overlook the costs of marketing it. And don’t overlook the necessity to market it.

If you build a better mousetrap, the world won’t beat a path to your door unless they know about that mousetrap. They learn about it from your marketing.

If you’ve come up with a truly nifty solution, the marketing for it will catch wind and fan out to others who have long been searching for a solution. It’s nice work if you can get it, and you can get it if you market.

It is now well understood why people patronize the businesses that they do. It’s known that they favor products and services that they trust, a human characteristic that has given rise to a phenomenon called “branding.” Branding helps people trust you. One of the jobs of a marketer is to convince customers to trust his or her offering.

Of course, quality is one of the factors that earn trust. And that’s why it’s part of the third broad stroke. Another factor that gains gobs of trust — and gives the little guy an edge over the big guy — is the ability to service what he sells. Don’t forget that one of your sacred goals is make your customers happy. Terrific service does just that.

4. Service what you sell. Terrific service is not necessarily free for you to provide. And yes, it does require effort. In particular, it requires a person who wants to deliver it and doesn’t do it just because he’s supposed to.

Factor in the cost of service right along with the cost of marketing and cost of goods. But be sure you are engaged in a business that you find worthwhile, or that you are passionate or enthusiastic about. Don’t forget enthusiasm is contagious!

5. Earn profits. The fifth broad stroke is what marketing should be all about. Not sales. Not store traffic. Not turnover. Not responses to an offer. Not hits to a website. Not awards. Not sales records. Not any metric you can name. That fifth broad stroke is profits, what’s left over after you’ve deducted the cost of everything else in your business. No matter how glowing the other numbers in your business may be, it’s the profits that should glow, that keep you in business, that enable you to grow your business, that attract investors, that entice buyers of companies, and that ought to be the prime reason you went into business.

It’s your job to grow healthy profits every year. You owe that to yourself, your employees, your family, and your future. That’s why profits best reflect your success. Profits are elusive. Profits are honest. Profits are hard-earned. But profits are not complicated.

They are the fifth of the five broad strokes of success, and they are crucial to your company’s health. But earning them is not a winding road. Instead it is a straight road, possibly uphill, but always leading to exactly where you envision going.

To learn more about franchise opportunities with High Touch High Tech, visit us online at

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

Facebook Ad Targeting for Franchises

Franchises which draw their consumer base from specific demographics will get all the traditional benefits of Pay Per Click (PPC) advertising with facebook ads while keeping costs low. You are able to choose the location, gender, age, likes and interests, relationship status, workplace and education of your target audience.

Since your ad will only be shown to users relevant to your target criteria, the number of clicks will be lower and the quality of users visiting your promotions will be much higher. Ask your franchise marketing team if they provide systems or guides to empower your social media advertising campaigns.

Interests Targeting

Interest targeting helps franchises target facebook users based on information they’ve added to their timeline and profile. This considers information such as the pages they like, apps they use and other information.

Facebook Interests Settings

Facebook Ad Interests Targeting

For example, High Touch High Tech franchisees specialize in fun and educational science programs for kids. So franchisees might display their ads to users who have shown an interest in general science topics, science education, parenting, and teaching. Interests targeting will help them reach those customers most likely to make a program reservation.

Intrigued? Meet our franchisees to see if investing in a Science Made FUN! franchise is right for you.

Age & Birthday Targeting

Birthday targeting lets you create ads that are targeted to people who have a birthday in the next week. This helps you create highly relevant ads or highlight special discounts, offers or promotions that are available to people on their birthdays.

Facebook Age & Birthday Settings

Facebook Ad Age & Birthday Targeting

Location Targeting

If your franchise business sells primarily to your local community, location targeting is right for you.

You can target by:

• Countries

• Specific radius from city

• Zip code Facebook Location Settings

Facebook Location Settings

Facebook Ad Location Settings

To learn more about franchise opportunities with High Touch High Tech, visit us online at

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

6 Facts on Starting a Franchise Business

Thousands of people are getting involved with franchises. If you’re thinking about becoming one of the many franchise owners, there are 6 facts to know before you jump in:

1. Franchising opportunities are everywhere

When most people think franchising, they think fast food, but virtually every industry has begun offering franchise opportunities. Whether your passion is accounting, retail, or communications, there is a franchise opportunity out there that will interest you.

2. Franchises require an investment on your part

Starting up a franchise is often cheaper than starting up a business on your own. However, there are still start-up costs that you will be responsible for.

However, by starting a franchise, you will get to take advantage of bulk rates on things like your IT equipment, public relations services, and marketing materials. Because they are so big, franchisors tend to get discounts that “normal” companies could never get on their own.

United States Franchise Investment

International Franchise Investment

3. Franchising means you don’t have to start from scratch

When you open up a franchise, you get to use a product, a brand name, and a business model that has already been successful. Start-up companies work for years to get that kind of recognition. But by franchising, you get a good reputation right off the bat.

Franchise Marketing Strategy

4. Franchisors are highly regulated

There are national regulation measures in place to make sure that franchisors are acting properly. Those rules can actually make it easier for you to start a franchise, instead of your own private company.

5. Franchises can be operated from anywhere

Because there are so many different opportunities out there, you can find a franchise that fits your lifestyle. If you don’t want to work in a traditional office, there are plenty of franchises that allow you the freedom to work at home or in a mobile environment.

Franchise Locations

6. Franchising means having access to constant support

When you’re just starting out, your franchisor will provide you with training and support, so that you can get up to speed quickly. They may even put you in touch with other franchisees so that you can swap ideas. And, a good franchisor will also provide you with ongoing training, so that you can keep current on all of the latest trends and developments.

Franchisee Training 

To learn more about franchise opportunities with High Touch High Tech, visit us online at

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

The Must of Social Marketing

Playing Along

Like it or not, the web is a world of appearance and trends wielding enormous and growing influence on what we consume, with social marketing riding the crest of this wave. The way to set your franchise business apart from competing interests is not to stay home. Join the pack and get in the game!

Skyrocket Web Visits with Viral Messaging and Imaging Channels

Though enigmatic in its routes of influence, communities of interconnected friends and business relations leverage the viral force of billions of followers, friends, and contacts. Blog articles, viral videos, compelling photo albums, and targeted messaging have an uncanny, if somewhat nebulously motivated, ability to generate thousands of visits every month to franchise sales vehicles. Each social media property becomes a spoke in an influential wheel of interconnected web traffic, each spoke amplifying the effectiveness of every other spoke and driving consumers to the hub of the wheel: a franchisee’s main web site.

Case Study: a handful of blog posts which have gone viral by being posted and shared on Pinterest have multiplied visits to tenfold. This increase, startling in its initial explosion 8 months ago, has not dropped off since then.

Here’s an article which will help franchises develop viral messaging strategies by learning what types of content are most likely to be successful: Hard Thoughts About SEO & Link Bait.

To Search Is To Find

Since one of the largest factors determining your franchise site’s Google rank is the number of links from other sites, social media’s ability to automatically blanket the web with links is an invaluable tool helping your site to achieve placement on page 1 of search results. Every site has a Google rank—a relative number from 1 to 5 determining its importance. And the keywords on every web page have an aggregate content bias which, when linked to your pages, reinforces your content’s topical relevance. Since Google’s bread and butter is revealing the most relevant content for a given search, strong linking and strong content relevance mean higher listing position. To explore the reasons for this behavior, read How to Improve Site Credibility Through Search and Social Media.

Today in America there are nearly 1,000,000 franchises covering over 3,000 industries. A third of those markets, or 1,000, have appeared in the last ten years. That means new and successful franchises are being started in new industries every day. The ht2 business model has bred successful businesses since 1992 using novel concepts matching the trend of service-oriented franchise growth.

To learn more about franchise opportunities with High Touch High Tech, visit us online at

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

Content Management and Franchisee Sites

So you’re looking to buy a business, and you’re keen on joining a franchise because you understand that a huge share of the work will already be done for you. Smart move. And now you’re considering what franchise to join and looking for those which will make it easy to design and build your web site. With the huge marketing influence that the web wields in today’s marketplace, a key indicator of which franchises will support you in building your business and which ones will let you fend for yourself is how much and what type of assistance you will receive when building your web site and “populating” it with content.


The 3 Flavors of Franchise Web Solutions

1. You’re on your own

If it’s not stated plainly on the franchise’s web site, the best way to determine what brand of web support you will receive as a franchisee is to go to the company’s franchise locations page and visit the sites of franchises within the system. Check out a handful of their sites and you’ll get a feel for the franchise’s web offering. If all of the sites are different, and under their own TLD (Top Level Domain), it probably means that the franchise offers no web site or web support whatsoever. In this case, go elsewhere! If you buy into a franchise of this type, not only will you subject yourself to lots of unneccesary work, your site is not likely to be professionally branded across the entire franchise. This defeats one of the big advantages of going with a franchise with a recognized brand to give your marketing plan a boost through consumer brand recognition.

2. A generic site on the franchise’s main web site

Some franchises expect their franchisees to settle for a boilerplate web site located on their corporate site. That way, they can reap the benefits of the visitors your site generates. We’ve all seen the horrendously generic result of this type of arrangement, which we hesitate to describe using the word “support.” Although this is better than toughing it out on your own by making your own web site, what your business will need to be successful is its own web site and this means having your own TLD. Your TLD will be on all brochures, newsletters, promotional materials, facebook page, Google listings, etc. It will be the place you send prospective customers and the phrase echoed by all of your representatives in the field when they are asked where to find out more about your company. In addition, every email you and your office staffs will be further promotion of your TLD, via the domain name of your email address and email signature. So you can see why establishing your site under your franchise’s own domain name is absolutely vital.

3. Content Management System (CMS)

Far and away the best alternative for franchisees is customizing their own web site under their own domain name using a CMS provided and maintained by the franchise’s corporate office. The beauty of this setup is that franchisees need not concern themselves with forming a relationship with a skilled web designer and web host, making sure their site conforms to franchise brand standards, determining how and which site features will best serve their business, optimizing their site for search engines, updating their site to stay abreast of ongoing changes in the Internet, and regularly developing graphic and media deliverables to keep their site fresh. All of these web site considerations will be handled by the corporate office. If this breed of full service content management packages also empowers franchisees by locating their sites under a TLD that they choose, it’s the best of all possible situations, since the CMS allows a variety of customization features allowing franchisees to populate their own site content, add search engine keywords, monitor web traffic, add graphics to their sites from a corporate-approved set, upload documents to make available on their sites, and much more. Please make sure that the franchise you start your business with fits this description.

Here’s is an example of a franchisee site built using a content management system for a High Touch High franchise:

Franchisee Web Site

In addition to the fully branded corporate managed setup mentioned above, our franchisees benefit from training videos, branding and promotional resources, a science blog which generates 15,000 unique visitors a month, a value-added kids’ site, a reserveration system, Facebook and email campaign features, and much more. It is important that the franchise strikes the right balance of empowering franchisees to respond to their unique market space while ensuring that brand standards are met through centrally disseminated graphics, code, and content.

To learn more about franchise opportunities with High Touch High Tech, visit us online at

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.