Choose Franchising!

Buying a franchise is a really good way to start your own business. You can avoid much of the work that goes into starting a business from scratch. You also have the advantage of following a blueprint, which is a proven business model. The first step though, is obviously choosing the right franchise.

Why High Touch High Tech?

When choosing the right franchise, keep your options open. Don’t just focus on one or two concepts. Having an open mind will help you to locate that hot, new concept. Also, talk to leaders from existing franchises. Getting feedback from people who have successful franchises will be beneficial.

Meet Our Franchisees


If you already have an idea in mind about a particular franchise, contact the business and get information about it.


Steps to Ownership


Review the franchisor’s website and any other material provided. Read their Franchise Disclosure Document at least twice. You can learn about the franchise’s history, training and marketing programs, plus any costs that you may incur. By reading the Franchise Disclosure Document, you can easily tell if the franchise is a correct fit for you. You should also be honest with yourself.  Assess your skills, interests and experiences.
Think about how much money you can invest and how much money you plan to make in this venture. If you make a list of your strengths and weaknesses, you can create a strategy and model for your research.


To learn more about franchise opportunities with High Touch High Tech, visit us online at

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

Franchise SEO Tips

Google Toolbar

Find out how well your pages rank on Google with the Google Toolbar. Each page on your site has a Page Rank, which is Google’s way of saying which sites are more likely or less likely to yield useful information. The page rank is used to determine which sites to list highest in their results.  Getting your franchise listed above competing franchises in search results will give you an edge over other franchises in your market space. Use the toolbar to track the progress of your search engine optimization efforts.

1) Here’s where you can download the Google Toolbar.

2) Here’s a Google Toolbar support article and video on how to activate the Page Rank widget that comes with the toolbar.

Specialized Google Searches

Your franchise can quickly find out how your site is performing on Google by typing simple search code into a Google search. Here are 3 examples:

1) Find links back to your site. The Google search phrase (excluding quotation marks) is: “link:”. The best links to your site are those valued by readers interested in topics related to the products or services your franchise offers. These sites are likely to generate visits from your franchise’s target audience.

2) Find Google-listed pages. The Google search phrase is: “site:”. This search will display every page from your site that Google has listed.

3) Find Google-listed pages with a particular keyword. The Google search phrase is: “YourKeyword site:”.

Directory Listings

A good way to quickly spread links to your site and boost awareness of the services your franchise offers is to list on directory sites. Used by Google to determine which sites are most useful, links to your site increase your Google page rank and boost your placement, causing you to be listed higher in search results. Three directories which can be especially helpful are Google Plus PlacesBing Business Portal, and They are used heavily by customers searching for local services. You can build a feature-rich listing with photos, promotional text, a list of services and more.

Keyword text

The search terms that your site is listed under, or “keywords”, are most likely to drive search traffic when they are 2-3 word phrases. Since search engines count the number of times keywords are used on a page to determine a page’s relevance for a given keyword, it is tempting to pack page text with them. However, don’t forget that the most important visitor to your site is a customer, not a search engine! This is why it’s better to stress clear writing over keyword repetition.

Anchor Text

The text contained in links on your site, or “anchor text”, is of special importance to search engines as it is your designation of what is contained on pages of your site. Not only is it good user experience to blanket the site with pathways between pages, but anchor text repeating the same keywords as those found on the linked pages increases the weight of those keywords. Anchor text can also lead to an expanded listing that shows the sections of your site like this example for the corporate site of High Touch High Tech:

Expanded Search Engine Listing

An example of a link which would result in a link in an expanded search listing for Franchise Info (see above) would be: Franchise Info.  The HTML for the link is:  <a href=””>Franchise Info</a>.  We hope that you have found this article useful to set you on the path to effective search engine marketing.  Keep in mind that SEO is a job as big as the web itself, but that steady, regular efforts will pay off in increased targeted traffic to your web site which will result in increased sales and revenue.

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.


Franchises – When They’re Hot


When you’re considering the purchase of a franchise, you want to be sure the one you choose is “hot”. With so many opportunities out there, how do you know what’s hot and what’s not? Let’s take a look at a few indicators that may help you decide to jump into the fire!

Happiness in Numbers
The more the merrier when it comes to the sale of new franchise units. Franchisors are always on the lookout for new franchisees.  New units mean new franchise fees and monthly royalty income for the franchisor. If a franchise concept sees a spike in franchise sales or shows steady growth in the opening of new units, it might be “hot”.


Locations, Locations, Locations
Do you see a franchise on every corner? When you travel, do you see the same franchise every place you go? Lots of locations mean lots of brand visibility and probably heightened consumer awareness of the products and services offered by said brand. If a franchise concept pops up just about everywhere, chances are it’s “hot”.


In the Spotlight
Some franchises get a lot of media attention and publicity; however, the reasons why may vary. Maybe they made a major contribution to a well known charity; or their annual earnings report just went public; or they just signed a major celebrity to their system. Regardless of why they are in the news…..they’re in the news and getting your attention. In your eyes, publicity is good and therefore, a franchise is “hot”.

Although these three reasons can certainly play a major role in determining which franchises are “hot” and ultimately which system you’ll join, there are a myriad of other reasons you may consider before stepping onto the coals!  

Equating popularity to profitability is completely normal; however, not always an accurate assessment. Does the franchise concept you’re interested in have the potential of becoming a fad or does it have history and staying power? Is this franchise concept recession-proof; can it withstand and adapt to a fluctuating economy? Does this franchise concept meet a consumer need that you don’t foresee disappearing anytime soon? Are there too many locations nearby for you to really have a chance to be profitable?

All these questions and more are good things to ask before signing on the dotted line. And the great thing about a franchise system is you can ask actual franchisees, the ones who found the answers to their questions and have already taken the risk and are in business.

To learn more about franchise opportunities with High Touch High Tech, visit us online at

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

7 Tips for Starting Your Own Business

1.Be Clear on Why You want to Start a Business
While the idea of starting a business may be daunting, the fatigue of looking for a job may be even greater. Taking control of your working life by venturing out on your own may be scary, but doing nothing can be worse. That said, don’t start a business because you’ve run out of options. If you’re truly interested in doing your own thing and you’re ready to go for it with gusto, then small business ownership can be the most frustrating and the most freeing avenue—with the possibility of the greatest financial security. A great business to start and do your own thing, is working with children. Within this industry, one franchise stands out, High Touch High Tech.

Business Opportunity & Demand

2.Determine Your Business Type
You don’t have to reinvent the wheel. The best idea for you may be tried and true with your personal twist. Look into franchising. It’s a great way to start a business with the help,  leadership and experience of the franchisor. Franchisees are people just like you, that found a franchise they could relate to and get passionate about. This leads to lots of satisfaction with your business.

Meet Our Franchisees

3.Create a Simple Business Plan
Most new aspiring businesses owners think they’re supposed to sit down and write a detailed and lengthy business plan, making all sorts of wild assumptions about how much money you’ll make in five years, and so on. Some people worry so much about dotting every “i” and crossing every “t” until their plan is just perfect, they never start their business. For a basic business, I favor a one-page business plan that covers what you offer, who you’re targeting, how much you’ll charge and what you’ll do to make it happen. It’s a fluid process that will change once you dive in, so keep it simple at the start. If you consider a franchise, you learn the successful business plan from the franchisor, during your training.


4.Nail Your Target Customer
Determine exactly who your customers are with great specificity. If you’re creating a skin cream, don’t say “all women” or “everyone with skin” could buy from you. Is it targeted to women who visit a dermatologist for monthly facials or to women who grab anything from the drug store aisles? Your ingredients, process, packaging and pricing will all determine who the customer is. Be specific: I’m going to provide bookkeeping services for restaurants; I’m going to create social media campaigns for self-published authors. The more you can pinpoint your targeted client, the more focused your marketing efforts will be to reach them. You’ll be able to ask for the right referrals and you’ll know who and what to search for on the Internet.


5.Perfect Your Pricing
Your pricing shouldn’t just cover your costs; it must also generate a profit for your business. Don’t undervalue your time and talent, which is a classic mistake. One option is to work the numbers from the top down: What are you looking to make annually? How does that break down monthly and weekly? How many products must you sell or how many clients will you need to bring in to meet those numbers? What are all of the costs associated with delivering that product or service? None of this requires fancy charts or advanced accounting skills. Play around with the numbers so you know what’s realistic as you get going—and revisit your numbers monthly. Pricing however, is not the only path to success. It turns out it matters what you do. Try to help people in some way.  A business that helps children is very rewarding.

Why High Touch High Tech

6.How to Find Start-Up Money
Until you start bringing in sales, you must keep costs down. Think creatively: it would be great to rent a fancy commercial kitchen to bake those cupcakes, but use a cheap or free church or community kitchen in off-hours instead. I worked with a woman to launch a series of art classes for kids, but she didn’t have money for supplies. The solution: she required parents to purchases the supplies and pay for the courses upfront. Forget hiring a full staff; ask friends for help and train interns. Barter for key services.

If tapping personal savings isn’t an option or if you need a more creative financing option, one of the fastest growing now is crowdfunding, which allows your network of friends and family to contribute to your start up costs if they like you and want to support your small business idea.

Another avenue is franchising. Many franchisors have their own financing that you can arrange with them. This financing is really helpful, and you pay the loan back with your profits!


7.Go Out and Get Customers
This is where the magic happens. Nothing else matters if you don’t have customers. The majority of your time and effort must focus on sales. Having a smart marketing plan to attract interested people, and then convert them to customers is your number one priority. Don’t get overwhelmed about how to dive in: just start where you are. Create a list of 50 potential prospects that you’ll go after and begin making calls one by one. Build a serious social media presence for your business where you can engage directly with your target market.

Dreaming about how fabulous your business can be is good; but doing something to get it there is sensational. It’s all about the hustle: the decisions you make and the actions you take each and every day – that’ll get you where you want to go. Take that dream and look at all your options with franchises. Does any of these franchise opportunities resonate with you? Try to find a franchise opportunity that you can be passionate about. This is the path to success.

Mission Statement

To learn more about franchise opportunities with High Touch High Tech, visit us online at

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.


5 Tips for Getting Started with Facebook

Tip 1: Engage Your Target Audience

The popularity of a franchisee’s page—and on Facebook it’s all about popularity—will depend on whether or not those who have liked your page are compelled to interact with it.


The level of interaction, or as Facebook terms it, “engagement”, will determine a franchisee’s placement on the news feeds of those who have liked the page. Top placement on news feeds will ensure that your posts are being read, and not lost in the veritable sea of messages channeled through Facebook every day. Engagement is determined by the frequency, quantity, and quality of Facebook users doing things such as posting comments and liking your posts.

The first step in engaging your target audience is to figure out who they are! It seems like common sense, but this vital step is so often overlooked. The better a franchisee has identified the demographic of their audience, the more they will be able to write posts that appeal to that audience. Almost without exception, your target audience will be your most likely customers, since the goal of most Facebook company pages is to sell a product or service. Let those reading your posts get a sense that they know who you are—it will be part of what compels them to make a decision to buy. Entertain them while providing information that establishes you as an expert in your industry.

Tip 2: Covers, Covers, Covers!

Facebook has added a new main image layout which allows franchisees with Facebook pages to upload a picture which will be displayed in HUGE format at 850 x 315 pixels. Since your covers are the first thing that visitors will see and most likely the last thing they will forget when they come to a your page, it is crucial that your cover be carefully considered. If your franchise’s corporate office does not provide you with branded cover images for Facebook, it’s a good idea to hire a professional designer. Upload 5 or more covers to your Facebook page’s photo library. That way, users visiting your page can browse through a thematically related series and you can easily select a different cover to “freshen up” your franchise page on periodically, showing visitors something memorable on their next visit.

A franchisee’s cover should epitomize the spirit of the product or service that a franchise sells and use elements from the franchise’s brand manual. If your franchise does not provide a brand manual that simplifies the process of creating your own branded materials, it’s probably time to renegotiate your deal or find another franchise.

3. Install Apps that Add Value to Your Page

The thing which will bring your followers back to your page again and again is value. What’s in it for them? Can your franchise location provide information or functionality to users that they they can’t get elsewhere? This is what we mean when we talk about value as it concerns the web. It’s the “why” in “why visit?” Apps can supply the “why”.

It could very well be that an app developer has already created something that you can use for free which will allow you to represent some of the value that your franchise is known for providing to consumers. These are the best apps to install. To search available apps on Facebook, go to your home page by clicking your name in the upper right-hand corner of the site and you’ll see “Applications” on the left navigation. Any app which feeds new information on an ongoing basis relating to a franchise’s product or service is an excellent choice since it will “refresh” a franchisee’s page’s content automatically. Apps are displayed prominently on the page just below the cover.

4. Derive Strategy from Usage Statistics

Facebook provides statistics about interaction with your page that are essential for determining which parts of your page are generating interest and which parts are not. Dubbed “Insights”, they are a crucial feedback loop for franchisees. The activity on a web site often seems invisible to the site owner; unlike a brick and mortar store, you cannot meet and talk with the people who are visiting your establishment. Insights makes a franchisee’s customers real, showing their habits and interests, and counting them as they come and go.

In Insights, you can see the date of each post, its title, its reach, the number of engaged users, the number of people talking about it, and its virality. Virality is the percentage of people who have created a story from your post out of the total number of people who have seen it. Use this information to coax new content into the same areas as successful content. Experiment with novel content to find what works. There’s a chance you’ll find your most effective approach this way.

5. Make Your Product or Service Visual with Photos

“Seeing is believing.” “A picture is worth a thousand words.” These sayings capture our tendency to understand and appreciate through visualization. While many people want to read about something to understand it, a great number of people prefer to see it. Seeing a picture is much quicker and more likely to forge the emotional connection that stimulates sales. Therefore, make sure you have populated your page with a handful of photo sets. Facebook makes it simple to upload and arrange photos into thematically related “Albums”. There’s a good chance that your franchise support system will have already provided photos for franchisees to use, so take advantage of this opportunity.

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

Trends in Franchising

Trends in Franchising

Trends in franchising are ever evolving as the economy ebbs and flows. As a franchisor, you need to keep your opportunity relevant to the demands of consumers while also remaining an attractive option for prospective franchisees. It is critical that you keep your fingers on the pulse of what drives customers to purchase your product and prospective franchisees to invest in your brand. In today’s blog post we are going to explore trends in what prospective franchisees want, where they come from, and the current industries that pique their interests.

What They Want
Prospective franchisees want to, “buy a job”, be their own boss and provide for themselves and their families. They don’t necessarily want to make the sandwiches or travel from home to home to deliver a service; more and more they want to manage a company and employ a professional staff so they can “steer the ship” and focus on strategy and growth.

So how do they know which franchise is right for them? Prospective franchisees will scour franchise directories or go directly to the website of the franchisor to collect the necessary information to help them make this life-changing decision. And the top questions they want answered include:
– What might their potential earnings be?
– What is the initial investment amount?
– Is there strong brand name recognition?
– What kind of training and ongoing support will they receive?

Franchisors should be prepared to answer these questions and more to ensure prospective franchisees will be equipped with the necessary information to make the decision that’s right for them.

Where They Come From
Changes in the population are affecting not only who consumers are today but also the available labor market. As the industry trends in various directions, franchisors must adapt to the ever changing pool from which prospective franchisees can be found.

We have compiled a list of various sub-groups from which prospective franchisees and potential consumers may be found.

Millennials — This generation, whose numbers surpass even those of the Baby Boomers, are coming into their own as a potent economic force as they begin their careers and raise families. This group of media-savvy consumers raised on the Internet presents a huge opportunity for franchisors that can provide goods and services related to their growing needs.

Baby Boomers — As this “forever young” generation ages, it will demand many new services: health and fitness programs; financial and retirement planning and advice; assistance with their aging parents; child care for their younger children and educational services for their college-bound children; legal and tax services and more.

Women — More and more women want to strike out on their own, for a myriad of reasons including scheduling flexibility, the desire to advance to higher positions, for increased challenge and even for a healthier work environment. Many of these women choose franchises rather than entirely new business concepts because new businesses have much higher failure rates than established ones.

Minorities — The U.S. is well on the road to having a “New Majority” as the ranks of Hispanics, African Americans, and Asians continue to grow. From food to fashion, real estate to business services, as members of these groups continue their rise in numbers and economic clout, their needs will continue to expand.

Military Veterans — Veterans who are completing their military service or returning home from overseas offer franchisors finely honed leadership skills, personal discipline and comfort with technology. With over 2,000 veterans already actively engaged in franchise ownership through IFA’s VetFran program, interest in becoming franchise owners will only continue to grow.

— People are living longer, more active lives today, a trend that will only accelerate as Boomers age. Healthcare-related services delivered at home or in assisted living facilities, will continue to grow. Home renovations for seniors, health and fitness programs tailored to their aging bodies will expand in the years ahead.

Trending Industries
As franchisors, we would love to promise prospective franchisees that they simply could not fail if they invested in our franchise concept; however, both the law and reality prevent us from having this conversation. Since you can’t simply say, “you’ll be successful and make lots of money”, there are a few things you can do to highlight the benefits of buying into your brand and business model. Let’s take a look at which industries are trending and considered “hot!”

Recession-proof brands are understandably popular in any economic environment. These types of businesses include hair cutting, tax preparation, accounting, shipping and packaging, child and pet care and services, auto maintenance and repair, home repair and renovation, computer-related services, real estate, and staffing and employment. Used goods including clothing, sports equipment, and electronic games also tend to do well in any economy.

“Green” businesses, already on the rise, received a big boost with the federal and state governments pushing for increased funding for the energy sector. Energy-reduction services for both homes and the commercial sector will continue to expand. “Green” buildings, made with recycled materials and using less energy present opportunities for handyman franchises, and as the market matures more and more opportunities will appear.

Fitness, health, and personal care. This sector, which includes gyms, fitness centers, nutrition, recreation and sports, spas, tanning centers, and “healthy” fast food, provides targeted opportunities for each of the demographic groups described above. The increase in childhood obesity has given rise to fitness centers and programs that combine fun and education for the younger set.

No business is free from risks, but having a firm grasp of current trends – and where they are likely to go in the coming years – is a big step in the direction of long-term franchise success.

To learn more about franchise opportunities with High Touch High Tech, visit us online at

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

Hints for Starting a New Business

Hints for Starting a New Business

In our recent blog posts, we’ve defined a franchise and provided reasons why investing in a franchise might be an idea to consider. In today’s blog, we’d like to discuss some helpful tips to follow when getting a new business off the ground. High Touch High Tech (ht2) has been in business for nearly 20-years and we’d like to share some of our experiences to help you make what could be a life changing decision.

One of the most important things to consider is whether you truly have a passion for your business. Can you see yourself engaged, in this business, years down the road? While passion isn’t always necessary, your chances of being successful are considerably higher when you love what you do. When you truly love your business, you will be more inclined to work at it tirelessly and will have the motivation to keep going if things get difficult. On the other hand, a lack of commitment can often lead to the demise of a business and the loss of time and money.

When starting a new business, it’s important to cover all the bases and be as prepared as possible. Consequently, it’s imperative that you do your homework and have a realistic business plan before getting started.

You should conduct a sufficient amount of background research until you know all the ins and outs of your industry. Once you have a clear understanding of factors such as your target audience, competitors, existing products or services you should create a business plan. This includes outlining potential expenses you may have along the way including rent, insurance, employee wages and taxes, etc. You should also know how much in sales it will take in order to break even. Taking the time to get organized and familiarize yourself with your market should prepare you for any unforeseen events that come your way.

In addition, you should have a clear idea of which marketing techniques you will need to employ to get your product or service to consumers. For example, you may want to stick solely to internet marketing or you may want to have a combination of offline and online strategies. Being prepared in this area should make the acquisition of customers much easier.

The decision to start a new business is personal and emotional. It requires the support of family and friends. Although the hints outlined above do not cover every aspect of starting a business, they touch on some of the key success factors to building a business that will survive and thrive. We wish you luck as you take on this new endeavor!

To learn more about franchise opportunities with High Touch High Tech, visit us online at

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

Best Use of Franchisee Email Marketing

Maintain Brand Integrity

One of the main reasons to buy a franchise instead of starting an independent business is that you benefit from the widespread brand recognition built by your franchise.  The sheer number of geographically distributed franchisees in a franchise system exerts an enormous influence on consumers.  When planning your email marketing campaign, it is essential to leverage your franchise’s existing brand in the graphics and messaging content of your email template.

Ask the marketing department at your corporate office if they provide content for franchisees on a regular basis.  For example, High Touch High Tech (ht2) provides a fully branded template on an monthly basis that can be quickly edited by franchisees before sending.

Provide Value to Your Subscribers

Whether or not a subscriber reads your email and clicks through to your web site depends on whether the content of your campaign is helpful, informative and even entertaining to your core group of customers.  If a subscriber has fun while also learning something useful—all the better.  Valuable content will also allow your mailing list to grow by decreasing the likelihood that recipents will take themselves off of your list.

Ask the support team at the corporate office of your franchise if they provide content for franchisees on a regular basis.  For example, ht2 writes original content on a monthly basis for all franchisees to use.

Don’t Reinvent the Wheel


Since there are a number of low cost email campaign systems (i.e. Vertical ResponseConstant Contact, and MailChimp) available on the Internet, why figure it out yourself?  Vertical Response, the system used by High Touch High Tech, provides the most user-friendly interface.  It also supports dynamic list management, social media, easy editing by less tech savvy users, and provides subscribe boxes to put on your web site.  Dynamic list management means that you can create a mailing list and let recipients unsubscribe automatically.  Also, if an email address is not valid, resulting in a ‘bounce’, it is automatically removed from the list.  All of these features translate into giving you more time as a franchisee to craft a carefully considered message that is reinforced by your franchise’s influential brand.

Maximize the Power of  Your Web Presence

Your email marketing campaign is an ideal opportunity to provide links to other aspects of your web presence like your social media page, YouTube channel, and franchisee web site, increasing their potential to exert an influence on your target group of customers.  Unlike your other web efforts, an email campaign ‘pushes’ information to your audience—they receive your email in their inbox without having to decide to do so.

The ht2 E-News template has professionally designed graphics that emphasize our Facebook page, YouTube Channel, and web sites.  Franchisees are able to add links to their sites and Facebook pages.

Following these best practices, and getting a helping hand from your corporate office, gives your email campaign the best chances of resulting in sales for your business without taking away valuable time from other marketing efforts.  So what are you waiting for?  Get started with your email campaign now!

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

Top Reasons to Buy a Franchise

So recently, we learned, “What is a Franchise.” In today’s blog post, we’d like to identify some of the advantages to investing in a franchise. With the help of, we have compiled a list of the top 10 reasons why we think buying a franchise is a good idea. We invite you to review this list and share your feedback.

Buying a franchise can be a life-changing experience. Here are some reasons to consider buying a franchise…and maybe this will help you understand why a franchise could be a great investment.

1. Quick-Start Business
There are many entrepreneurs that have exactly what it takes to run a successful business but don’t have what it takes to get their business up and running. Whether it is financing or even the confidence it takes to quit their job and start their own business.

Buying a franchise eliminates all the hard work. When you buy a franchise you are buying a complete turnkey business.

2. Proven System
When you buy a franchise you buy a system. All franchises have an already-established system in place that you must follow. These systems are designed to improve the overall productivity and increase sales of each franchise. Having a proven system already in place eliminates the guesswork and errors a common business owner would normally face.

The High Touch High Tech – Science Made Fun franchise system has a 20-year proven track record of success! Find out more at

3. Increased Probability of Success
Buying a franchise is very different from starting a mom-and-pop business. Since there is an already established system in place, there is a higher likelihood of success. If you follow the system the franchisor has put in place, you should be on your way to running a very successful business.

4. Corporate Image and Brand Awareness
If you buy into a franchise system that is already established the corporate image and brand awareness is already recognized. Customers are usually more comfortable purchasing items they are familiar with and working with companies they already know and trust.

With 27 locations across the US and around the world, the High Touch High Tech – Science Made Fun brand is easily recognized and valued by parents, teachers and the local communities in which we serve.

5. Easier to Obtain Financing
Lenders are usually very comfortable financing the purchase of a franchise because they already have a proven track record. Bankers usually look at successful franchise chains as having a lower risk of repayment default and are more likely to loan money based on that premise. In addition, some franchise systems even provide in-house financing and/or leasing options.

Learn more about SBA loans and the High Touch High Tech – Science Made Fun in-house financing program.

6. Training
Most franchise companies offer a multi-day/week training program that is usually held at their corporate offices or at an actual franchise location. This is what makes franchises stand out from every other business or business opportunity. The franchisor will train you to run your franchise exactly the same way their other franchise locations are run. This will ensure that you are running your business efficiently and will help to eliminate any common mistakes a new business owner usually faces.

Spend a week training with High Touch High Tech – Science Made Fun in beautiful Asheville, NC to learn all the in’s and out’s of being a franchisee. We’ll make sure you are equipped with all the tools you need to start up your successful business!

7. Ongoing Support
When you buy a franchise you are never alone. You will always have the support of the franchisor and the support of knowing you are part of a growing family. You will always be able to pick up the phone and ask questions to the franchisor or even to other franchisees.

High Touch High Tech is committed to providing our full support and resources with ongoing communication, conferences, program development, technological advances and more! We’re here for you….just a call or click away!

8. Marketing
There is usually no need to worry about advertising your franchise. The franchisor usually takes care of handling all of the marketing. If the franchisor does not handle the marketing, they will typically have branded materials that you can easily modify and reproduce to meet the demands of your local market.

With branded print marketing templates, branded e-newsletters and as slicks, we’ve got your marketing needs covered.

9. Exclusive Territory
When you buy a franchise you are also buying an exclusive territory in which to do business. Franchisors will only allow a certain amount of franchises to be open within a certain geographical region. You will be entitled to a certain area and no other franchises (within your franchise system) can be open within that area.

The standard High Touch High Tech franchise territory serves a population 1.5-1.8 million. All territories are protected and exclusive.

10. Own Multiple Locations
Being a part of a franchise system will always offer you more opportunities to grow within the system. Once you have become a successful franchise, owner the next step is to become a multi-unit franchise owner.

After you have one successful franchise open with a great management team you can focus time on opening a second location. Multi-unit franchise owners manage more than one location and are able to sometimes double their income by taking on more than one location. Owning multiple franchise locations can be very lucrative.
The decision to invest in a franchise is personal, emotional and involves the support of family and friends. You need to ensure your business ideas align with the franchise opportunity that interests you most.

For more resources on the Basics of Franchising, visit

For more information on High Touch High Tech – Science Made Fun franchise opportunities, visit

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

High Touch High Tech Launches New Website

High Touch High Tech – Science Made Fun is thrilled to announce the launch of our new website,

This new website raises the bar for franchise sales and provides prospective franchisees with the information they need to make the difficult decisions associated with purchasing a franchise.

Our team has spent many hours and worked extremely hard on this new website to deliver information that is genuine, empowering and insightful. From the story of our beginnings to our technological advances in franchise support, explains the in’s and out’s of becoming a High Touch High Tech franchisee.

Visitors to the site will notice the evolution of our brand image to include softer colors, larger images, greater interactivity and easier access to get started with their own franchise.

“We wanted to convey that our brand is both fun and educational by including science icons, photo images of children engaged in our programs and appeal to prospective franchisees on a more personal level.”
Dan Shaw, President & CEO, High Touch Investment Corp

We are eager to grow our brand and extend our reach to all corners of the world. We get one step closer to achieving that goal with the introduction of each new franchise location.

We invite you to learn more about our franchise opportunities by visiting

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually in 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.