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Social Media Marketing: Utilizing it as an Effective Tool

The average person uses social media websites for approximately 136 minutes a day, and as the number of social platforms increase so does the time being spent on them. Time spent on social media is greater than time devoted to grooming, eating and drinking, or even in-person social interactions. Using social media as a marketing […]

How To Write Your Business’s Story

In a lot of ways, people don’t buy products anymore — they buy your story. That means companies must constantly refine and redefine their stories and present them in innovative ways. A brand story envelops your mission as a company, your culture and your history: How did you get started? Why do you do what […]