Social Media Marketing: Utilizing it as an Effective Tool

The average person uses social media websites for approximately 136 minutes a day, and as the number of social platforms increase so does the time being spent on them. Time spent on social media is greater than time devoted to grooming, eating and drinking, or even in-person social interactions. Using social media as a marketing tool is the most cost effective and resourceful way for a small business to grow their audience, which is why 97% of marketers are using it.

Why social media? Simply put, your customers are there and consuming colossal amounts of content daily.  It’s estimated that 70% of the U.S. population has at least one social media profile, and that there are more than 2.5 billion social media users worldwide. With the boundless number of consumers using social media platforms each day, small businesses are presented an unparalleled marketing avenue. It is necessary to be present and active on the channels that your target audience is using most often. Refusal to affiliate your business with social media pages neglects potential engagements that you could be having with your current and new customers.

Social media is a place where we connect to the world, expand our network, and keep in touch with our friends and family. The users of these platforms aren’t necessarily there with the purpose of being marketed to, but that doesn’t mean they aren’t following the brands they find valuable. Social media outlets allow you to unmask a more personal side of your business, demonstrating your voice on an intimate level, and supports authentic connections. Consumers are overwhelmingly more responsive on social media than they are to traditional, direct marketing messages. Brand recognition and visibility are increased as your content presents your business’ true voice and nature. While the consumer may have never heard of your company before, they are more likely to explore and become better acquainted with your business after noticing you across various social networks.

Another benefit of social media is that it allows you to more specifically target your audience, rather than broadly putting a message out for anyone to see. Targeting your audience will generate higher quality leads, and eventually boost your conversion rates. While not only being a more objective advertising avenue, it’s also more financially worthwhile than conventional advertising. Social media is estimated to be at least 3 times less expensive for paid advertisements than traditional media, but you also have the option of using it entirely free.

 

By being more active on social media, your search engine exposure increases. Search engine algorithms are alerted by links to social content, shares, likes and comments. The livelier these engagements the better your organic growth and visibility on search engine sites. Your competition can also be found on social media and search engines, so this engagement favors the diligent.

Consumers also use social networking to find recommendations. A survey found that 72% of consumers trust online reviews as much as personal recommendations! Use customer feedback, positive or negative, to thank them for their support, expose necessary areas of growth, and to boost your glowing reputation! Ask your current customers to leave reviews of their experiences, because 90% of future buyers rely on positive reviews to influence their purchasing decisions!

When executed correctly, social media is an unbeatable device. To feel like you aren’t getting the reciprocation deserved when investing your valuable time and effort is defeating to say the least. Before giving up on social media, ask yourself these questions: Are you posting the right content for your market? Are you posting enough? Are you simply posting at the wrong times? Research the various social media outlets to find the optimal times and days of the week that each platforms’ users are most active!  Know your audience, be persistent, and share content of value regularly! Best of luck in your social media endeavors!

 

 

 

 

Sources Cited:

Asano, E. “How Much Time Do People Spend on Social Media?” Social Media Today, January 2017.    Retrieved from https://www.socialmediatoday.com/marketing/how-much-time-do-people-spend-social-media-infographic

Smith, K. “15 Reasons Why Marketing Through Social Media is a Must For Every Small Business.” LYFE Marketing, January 2018. Retrieved from https://www.lyfemarketing.com/blog/marketing-through-social-media/

Bhat, U. “4 Reasons Why Your Social Media Posts are Not getting Engagement.” Cloohawk Blog, July 2018. Retrieved from https://www.cloohawk.com/blog/4-reasons-why-your-social-media-posts-are-not-getting-engagement

~From The Field~

High Touch High Tech of Maine Brings Hands-on Science to the Kids at the Boys & Girls Club

 

 

 

High Touch High Tech of Maine will deliver a series of six classes during the summer break at the Riverton Boys & Girls Club in Portland. This program is possible thanks to a sponsorship program which allows individual sponsors to choose non-profit organizations they would like to support.

 

 

 

 

FALMOUTH, MAINE, July 1, 2019 – Thanks to the generous donation of one of our sponsors, High Touch High Tech of Maine will provide a series of summer programs at the Riverton Boys & Girls Club in Portland. This series, Science in Action, exposes kids to different topics of physics including Newton’s Laws of Motion, flight, light, sound, space, and electricity. Kids will discover the amazing properties of air, take a ride on a human gyroscope, launch a rocket, find ROY G BIV, learn the difference between static and current electricity and more!

“Our goal is to reach as many kids as possible in the state of Maine” said High Touch High Tech of Maine owner, Dr. Genia Sklute (known to the kids as Dr. G). To meet this goal, High Touch High Tech of Maine implemented a sponsorship program which provides an opportunity for donors to impact the children of Maine directly. Through the sponsorship program, individuals and companies can sponsor High Touch High Tech programs at non-profit organizations of their choice.

“The programs stimulate children’s natural curiosity for science and fuels their imagination and excitement about learning” Sklute said. Kids come to understand the magical world of science through programs that are aligned with Maine’s Science and Technology Standards and provide hands-on, totally participatory experiences to the kids. “Kids attending the programs don’t realize how much they are actually learning” Sklute said. “They are simply having fun because they are engaged throughout the experience.” The programs build confidence and encourage kids to continue to engage with inquiry.

The sponsor, who asked to remain anonymous, said that “High Touch High Tech programs are a wonderful way to give the gift of learning! This is a highly innovative way for kids to actively participate in science experiences.” As for his specific choice to sponsor programs at the Boys and Girls Club he said, “I am passionate about giving kids from various backgrounds the same opportunities to succeed.”

High Touch High Tech is a pioneer of science education that has been increasing the scientific and technological literacy of children throughout the nation for 25 years while bringing fun, engaging, hands-on science experiences to kids ages 3-12.

If you would like more information about High Touch High Tech of Maine and program sponsorship opportunities, please call 207.400.0937 or email info@ScienceMadeFunME.net.

Happy 25th Anniversary to High Touch High Tech of Atlanta!

Happy 25th Anniversary to the High Touch High Tech of Atlanta Franchise!

 

 

To celebrate this anniversary we sat down with Helene Nelms to ask her a few questions about her time with HTHT ATL and her advice to anyone looking to invest in a HTHT Franchise!

What made you want to buy a HTHT Franchise? 

I enjoyed teaching for the founder, Dan Shaw, in Coral Springs FL, for a year in the company’s early stages.  I loved how his idea of “edutainment” thrilled both the teachers and students. During that time Dan began to sell franchises and I convinced my parents to partner with me to buy the metro Atlanta franchise. As a young single professional, I was excited to move out of Coral Springs FL, into a bigger city. Dianne, Richard and I believed in Dan’s vision and agreed to “make it happen” as Dad would say, in Atlanta, GA.

What advice would you give to a person looking to buy a HTHT Franchise?

HTHT provides is a time-tested product/service so market it in your territory in as many ways as possible. I am trying to slowly change with the times of social media but here is an old timer marketing tip that brought us in a lot of business. Every time you finish a program at a school drop off what we call “dear grade chair letters,”.  These letters begin by saying “Dear grade chair,” “we just successfully completed a hands-on science program with the (insert grade completed that day) Please inquire with them about how much the students and teachers enjoyed the experience.” Then continue explaining about your company and attach a brochure to each letter. Make sure you express that each program meets current grade specific standards for your area and are hands on and participatory by each student.  Ask the front office lady to kindly put the letters with brochures attached in the grade chair mail boxes of all grades except the grade you just completed. Therefore, at your office, you would have 6 stacks of letters for elementary school prepared with brochures attached that say…” We just successfully completed K, 1st, 2nd, 3rd, 4th, 5th” so that every time you go to one of those grades you grab five letters for that grade and put in all mailboxes except the grade you just completed.

What great experiences/trials/errors have you had with HTHT over the last 25 years?

WOW.  Not sure I can sum that up in a few lines but if I had to try I would say the last 25 years has taken a lot of hard work and dedication by both owners and employees but if you are going to pour your heart into your career it is extremely rewarding to know how much you, your partners, your teachers and assistants are positively influencing and impacting the lives of today’s youth. I am most grateful for the time flexibility the business provides the owners now that we are past the early years and established in our roles as partners.  Thanks to our outstanding, dedicated and reliable managers, teachers, and administrative assistants we grew the company as a team and I was able to raise three beautiful children in that time span alongside my two partners, that happen to be their grandparents. 🙂 My kids literally grew up at the office and with our extended High Touch High Tech family. Thanks to Dan’s original brilliant idea, Dianne, Richard, and I along with our exceptional team have had had the pleasure of positively impacting what I am guesstimating to be approximately 1.5 million children.  As to be expected, some years were more challenging than others both financially and logistically but to still be going strong after 24 years incorporated, I would say we must be doing something right. 🙂 In addition to our HTHT family, I am also lucky enough to have a supportive husband at home to bounce ideas off of.

What are you passionate about, what are your hobbies? 

We are a very sports minded family so much of my free time revolves around travel ball for all three of my teenagers. I also try to keep myself physically active with recreational athletics. Going to movies and comedy clubs are my favorite pastimes and I hope we get to travel more in the future.

Congratulations again, to Helene Nelms and her wonderful staff at HTHT of Atlanta!

Here is to another FUN 25 years!

ScienceMadeFunATL.net

 

 

HTHT Maine’s Dr. G

 

 

During the month of October, Dr. G., High Touch High Tech of Maine delivered a series titled “Maine Wildlife and Estuaries” at the Patten Free library in Bath, ME. In this series, kids explored ocean ecosystems, discovered how animals survive & thrive in nature, built pollination models, learned why certain creatures live in social groups and dissected owl pellets! This was a month full of hands-on fun science!

 

 

 

“All our little friends, both pre and after school, benefited greatly from all your thought-provoking science session series. I’ve counted ten in all, since summertime. Each exciting session was patiently and creatively planned, delivered with reverence and consideration to age development. Each session gently encouraged hands-on exploration, truly a fantastic learning experience for all! High Touch, High Tech is so very fortunate to have you, such an intelligent, hard-worker, on their science team. Please believe, our library budget couldn’t have been better spent on any other program this year, especially because you filled in STEM school curriculum gaps in our community. Even adults stopped by inquiring whether you run this sort of program for them. We look forward to seeing Dr. G in her ever-present “scientist white coat” during the new year!”  Carol McFadden, MLIS | Head of Children’s Services. 

 

 

 

 

 

Dr. G. would like to send a big “Thank you!” to Carol McFadden | Head of Children’s Services at Patten Free Library for the kind words, her encouraging thoughts and for letting Dr. G. with High Touch High Tech of Maine come into your beautiful library and make Science FUN for the children!

 

 

 

ScienceMadeFunME.net  

207.400.0937

4 Online Passive Income Ideas


What is passive income?
It is a way to earn money with out being involved after the initial steps have been set up. The idea is to make money with out putting in any effort, essentially make money while you sleep.
 
1. Start a blog
Find your niche and write about it. Seems pretty simple and once you get a large enough following it will provoke different markets and products to use your platform to sell a variety of things based on your topic. A good understanding of how to market through social media would be required for this to work.
2. Write and publish an e-book
Write a non-fiction e-book on a topic you are well versed on is a great way to make income because it has virtually no over head and you don’t need to mail anything out. Preferably only non-fiction because fiction is not as profitable because of the massive market already created with Amazon and kindle.
3. Create an online course
An online course can take a lot of work up front to create. Finding your niche is best way to utilize the technical skills from your topic and create a course based on that. Once created like the e-book everything is automated and ready to go for your passive income.
4. Make a smart phone app
It is not the easiest thing to make with out the correct knowledge but it is possible to research and learn how to make an app. With the right idea an app can take off once made and be a great success like Instagram or Uber.

 

 

 

 

 

Sources:

https://www.entrepreneur.com/article/284459

Franchisee Technology Wish List

Even the most technology resistant among us are coming to realize, through constant bombardment by its bombs of influence, that the explosion of technology has become one of the most important factors to success in business. Franchisees will benefit greatly from association with a franchisor who leverages technology to maximum effect.

Here’s are several franchise-crucial web and other technologies:

1. Training

The primary value to be gained from a franchise is access to the unique ideas and processes which constitute the core of the service or product that it sells. And the most direct and effective way of gaining access to and quick experience with that value is thorough, experience-based franchise training. Hands-on training gives franchisees what they need to “hit the ground running,” drastically reducing startup time and delays in earning first dollars.

Staff Training

2. Websites

An impressive web site sits at the core of franchisee online marketing efforts. Social media, email campaigns, pay-per-click campaigns, and paid advertising will likely be focused on getting people to visit the company web site where they can be monetized through sales channels. Prospective local customers need to be able to easily find local franchisees on the main corporate site.

 Franchise Locations

 

3.  Online knowledge platform

An information-packed private intranet is the go-to place for all franchisees, new and old. Technology how-to’s, operations manuals and more can be found on a system like this, saving lots of time for both franchisees and franchisors. Franchisees won’t need to call or email the franchise’s corporate office for every issue they’re experiencing, which can free up the franchisor’s support staff for the big stuff.

Intranet – Resource Center

4.  Social media marketing

It’s important that visitors to your web site have access to the remarkable phenomenon of social media through “share” buttons which allow them to easily post on sites like Facebook, Twitter, and LinkedIn.

To learn more about franchise opportunities with High Touch High Tech, visit us online at ScienceMadeFunFranchise.net.

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.


Facebook Ad Targeting for Franchises

Franchises which draw their consumer base from specific demographics will get all the traditional benefits of Pay Per Click (PPC) advertising with facebook ads while keeping costs low. You are able to choose the location, gender, age, likes and interests, relationship status, workplace and education of your target audience.

Since your ad will only be shown to users relevant to your target criteria, the number of clicks will be lower and the quality of users visiting your promotions will be much higher. Ask your franchise marketing team if they provide systems or guides to empower your social media advertising campaigns.

Interests Targeting

Interest targeting helps franchises target facebook users based on information they’ve added to their timeline and profile. This considers information such as the pages they like, apps they use and other information.

Facebook Interests Settings

Facebook Ad Interests Targeting

For example, High Touch High Tech franchisees specialize in fun and educational science programs for kids. So franchisees might display their ads to users who have shown an interest in general science topics, science education, parenting, and teaching. Interests targeting will help them reach those customers most likely to make a program reservation.

Intrigued? Meet our franchisees to see if investing in a Science Made FUN! franchise is right for you.

Age & Birthday Targeting

Birthday targeting lets you create ads that are targeted to people who have a birthday in the next week. This helps you create highly relevant ads or highlight special discounts, offers or promotions that are available to people on their birthdays.

Facebook Age & Birthday Settings

Facebook Ad Age & Birthday Targeting

Location Targeting

If your franchise business sells primarily to your local community, location targeting is right for you.

You can target by:

• Countries

• Specific radius from city

• Zip code Facebook Location Settings

Facebook Location Settings

Facebook Ad Location Settings

To learn more about franchise opportunities with High Touch High Tech, visit us online at ScienceMadeFunFranchise.net.

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.