Social Media Marketing: Utilizing it as an Effective Tool

The average person uses social media websites for approximately 136 minutes a day, and as the number of social platforms increase so does the time being spent on them. Time spent on social media is greater than time devoted to grooming, eating and drinking, or even in-person social interactions. Using social media as a marketing tool is the most cost effective and resourceful way for a small business to grow their audience, which is why 97% of marketers are using it.

Why social media? Simply put, your customers are there and consuming colossal amounts of content daily.  It’s estimated that 70% of the U.S. population has at least one social media profile, and that there are more than 2.5 billion social media users worldwide. With the boundless number of consumers using social media platforms each day, small businesses are presented an unparalleled marketing avenue. It is necessary to be present and active on the channels that your target audience is using most often. Refusal to affiliate your business with social media pages neglects potential engagements that you could be having with your current and new customers.

Social media is a place where we connect to the world, expand our network, and keep in touch with our friends and family. The users of these platforms aren’t necessarily there with the purpose of being marketed to, but that doesn’t mean they aren’t following the brands they find valuable. Social media outlets allow you to unmask a more personal side of your business, demonstrating your voice on an intimate level, and supports authentic connections. Consumers are overwhelmingly more responsive on social media than they are to traditional, direct marketing messages. Brand recognition and visibility are increased as your content presents your business’ true voice and nature. While the consumer may have never heard of your company before, they are more likely to explore and become better acquainted with your business after noticing you across various social networks.

Another benefit of social media is that it allows you to more specifically target your audience, rather than broadly putting a message out for anyone to see. Targeting your audience will generate higher quality leads, and eventually boost your conversion rates. While not only being a more objective advertising avenue, it’s also more financially worthwhile than conventional advertising. Social media is estimated to be at least 3 times less expensive for paid advertisements than traditional media, but you also have the option of using it entirely free.


By being more active on social media, your search engine exposure increases. Search engine algorithms are alerted by links to social content, shares, likes and comments. The livelier these engagements the better your organic growth and visibility on search engine sites. Your competition can also be found on social media and search engines, so this engagement favors the diligent.

Consumers also use social networking to find recommendations. A survey found that 72% of consumers trust online reviews as much as personal recommendations! Use customer feedback, positive or negative, to thank them for their support, expose necessary areas of growth, and to boost your glowing reputation! Ask your current customers to leave reviews of their experiences, because 90% of future buyers rely on positive reviews to influence their purchasing decisions!

When executed correctly, social media is an unbeatable device. To feel like you aren’t getting the reciprocation deserved when investing your valuable time and effort is defeating to say the least. Before giving up on social media, ask yourself these questions: Are you posting the right content for your market? Are you posting enough? Are you simply posting at the wrong times? Research the various social media outlets to find the optimal times and days of the week that each platforms’ users are most active!  Know your audience, be persistent, and share content of value regularly! Best of luck in your social media endeavors!





Sources Cited:

Asano, E. “How Much Time Do People Spend on Social Media?” Social Media Today, January 2017.    Retrieved from

Smith, K. “15 Reasons Why Marketing Through Social Media is a Must For Every Small Business.” LYFE Marketing, January 2018. Retrieved from

Bhat, U. “4 Reasons Why Your Social Media Posts are Not getting Engagement.” Cloohawk Blog, July 2018. Retrieved from

~From The Field~

High Touch High Tech of Maine Brings Hands-on Science to the Kids at the Boys & Girls Club




High Touch High Tech of Maine will deliver a series of six classes during the summer break at the Riverton Boys & Girls Club in Portland. This program is possible thanks to a sponsorship program which allows individual sponsors to choose non-profit organizations they would like to support.





FALMOUTH, MAINE, July 1, 2019 – Thanks to the generous donation of one of our sponsors, High Touch High Tech of Maine will provide a series of summer programs at the Riverton Boys & Girls Club in Portland. This series, Science in Action, exposes kids to different topics of physics including Newton’s Laws of Motion, flight, light, sound, space, and electricity. Kids will discover the amazing properties of air, take a ride on a human gyroscope, launch a rocket, find ROY G BIV, learn the difference between static and current electricity and more!

“Our goal is to reach as many kids as possible in the state of Maine” said High Touch High Tech of Maine owner, Dr. Genia Sklute (known to the kids as Dr. G). To meet this goal, High Touch High Tech of Maine implemented a sponsorship program which provides an opportunity for donors to impact the children of Maine directly. Through the sponsorship program, individuals and companies can sponsor High Touch High Tech programs at non-profit organizations of their choice.

“The programs stimulate children’s natural curiosity for science and fuels their imagination and excitement about learning” Sklute said. Kids come to understand the magical world of science through programs that are aligned with Maine’s Science and Technology Standards and provide hands-on, totally participatory experiences to the kids. “Kids attending the programs don’t realize how much they are actually learning” Sklute said. “They are simply having fun because they are engaged throughout the experience.” The programs build confidence and encourage kids to continue to engage with inquiry.

The sponsor, who asked to remain anonymous, said that “High Touch High Tech programs are a wonderful way to give the gift of learning! This is a highly innovative way for kids to actively participate in science experiences.” As for his specific choice to sponsor programs at the Boys and Girls Club he said, “I am passionate about giving kids from various backgrounds the same opportunities to succeed.”

High Touch High Tech is a pioneer of science education that has been increasing the scientific and technological literacy of children throughout the nation for 25 years while bringing fun, engaging, hands-on science experiences to kids ages 3-12.

If you would like more information about High Touch High Tech of Maine and program sponsorship opportunities, please call 207.400.0937 or email

~From The Field~

From The Field- High Touch High Tech of Southeastern Michigan


My name is Ryan Stipp and I am the franchise owner of the High Touch High Tech franchise of Southeastern Michigan. This franchise has been in operation since 2006. I have been with the company since 2010 and have been the owner since 2016. Since I have been with the company, I think of us as not only educators but also role models. We teach our programs with a focus on the science, but also, we focus very much on relationships. I teach from the heart. I do this because I love the kids, all of them. I feel very lucky to be able to work with the kids of Southeastern Michigan and I show that in my teaching.

The best example of this is with a school that has been with us since the beginning. I focus almost entirely on Elementary programs but there is 1 preschool that I care very much about. It is called Tiny Tots. I visit the same kids once a month from September-May. I have come to adore the children of Tiny Tots over the years but what makes it amazing for me is seeing what the children have turned into as they get older. Many times, I will be in a class and a child will ask me “are you Rocket Ryan?” and I will say yes, and they remember me from preschool. That makes me day. Last month, I was working in a middle school with 7th graders, and one of the students remembered me, and I remembered them, and I was so proud of what they have grown into to. I visited that preschool this week and I have a picture of some of the kids and I have also included a picture of some of the thank you cards I have received over the years that I hang in my office as a constant reminder of just how lucky we really are.


Scientifically yours,

Rocket Ryan



Happy 25th Anniversary to High Touch High Tech of Atlanta!

Happy 25th Anniversary to the High Touch High Tech of Atlanta Franchise!



To celebrate this anniversary we sat down with Helene Nelms to ask her a few questions about her time with HTHT ATL and her advice to anyone looking to invest in a HTHT Franchise!

What made you want to buy a HTHT Franchise? 

I enjoyed teaching for the founder, Dan Shaw, in Coral Springs FL, for a year in the company’s early stages.  I loved how his idea of “edutainment” thrilled both the teachers and students. During that time Dan began to sell franchises and I convinced my parents to partner with me to buy the metro Atlanta franchise. As a young single professional, I was excited to move out of Coral Springs FL, into a bigger city. Dianne, Richard and I believed in Dan’s vision and agreed to “make it happen” as Dad would say, in Atlanta, GA.

What advice would you give to a person looking to buy a HTHT Franchise?

HTHT provides is a time-tested product/service so market it in your territory in as many ways as possible. I am trying to slowly change with the times of social media but here is an old timer marketing tip that brought us in a lot of business. Every time you finish a program at a school drop off what we call “dear grade chair letters,”.  These letters begin by saying “Dear grade chair,” “we just successfully completed a hands-on science program with the (insert grade completed that day) Please inquire with them about how much the students and teachers enjoyed the experience.” Then continue explaining about your company and attach a brochure to each letter. Make sure you express that each program meets current grade specific standards for your area and are hands on and participatory by each student.  Ask the front office lady to kindly put the letters with brochures attached in the grade chair mail boxes of all grades except the grade you just completed. Therefore, at your office, you would have 6 stacks of letters for elementary school prepared with brochures attached that say…” We just successfully completed K, 1st, 2nd, 3rd, 4th, 5th” so that every time you go to one of those grades you grab five letters for that grade and put in all mailboxes except the grade you just completed.

What great experiences/trials/errors have you had with HTHT over the last 25 years?

WOW.  Not sure I can sum that up in a few lines but if I had to try I would say the last 25 years has taken a lot of hard work and dedication by both owners and employees but if you are going to pour your heart into your career it is extremely rewarding to know how much you, your partners, your teachers and assistants are positively influencing and impacting the lives of today’s youth. I am most grateful for the time flexibility the business provides the owners now that we are past the early years and established in our roles as partners.  Thanks to our outstanding, dedicated and reliable managers, teachers, and administrative assistants we grew the company as a team and I was able to raise three beautiful children in that time span alongside my two partners, that happen to be their grandparents. 🙂 My kids literally grew up at the office and with our extended High Touch High Tech family. Thanks to Dan’s original brilliant idea, Dianne, Richard, and I along with our exceptional team have had had the pleasure of positively impacting what I am guesstimating to be approximately 1.5 million children.  As to be expected, some years were more challenging than others both financially and logistically but to still be going strong after 24 years incorporated, I would say we must be doing something right. 🙂 In addition to our HTHT family, I am also lucky enough to have a supportive husband at home to bounce ideas off of.

What are you passionate about, what are your hobbies? 

We are a very sports minded family so much of my free time revolves around travel ball for all three of my teenagers. I also try to keep myself physically active with recreational athletics. Going to movies and comedy clubs are my favorite pastimes and I hope we get to travel more in the future.

Congratulations again, to Helene Nelms and her wonderful staff at HTHT of Atlanta!

Here is to another FUN 25 years!



HTHT Maine’s Dr. G



During the month of October, Dr. G., High Touch High Tech of Maine delivered a series titled “Maine Wildlife and Estuaries” at the Patten Free library in Bath, ME. In this series, kids explored ocean ecosystems, discovered how animals survive & thrive in nature, built pollination models, learned why certain creatures live in social groups and dissected owl pellets! This was a month full of hands-on fun science!




“All our little friends, both pre and after school, benefited greatly from all your thought-provoking science session series. I’ve counted ten in all, since summertime. Each exciting session was patiently and creatively planned, delivered with reverence and consideration to age development. Each session gently encouraged hands-on exploration, truly a fantastic learning experience for all! High Touch, High Tech is so very fortunate to have you, such an intelligent, hard-worker, on their science team. Please believe, our library budget couldn’t have been better spent on any other program this year, especially because you filled in STEM school curriculum gaps in our community. Even adults stopped by inquiring whether you run this sort of program for them. We look forward to seeing Dr. G in her ever-present “scientist white coat” during the new year!”  Carol McFadden, MLIS | Head of Children’s Services. 






Dr. G. would like to send a big “Thank you!” to Carol McFadden | Head of Children’s Services at Patten Free Library for the kind words, her encouraging thoughts and for letting Dr. G. with High Touch High Tech of Maine come into your beautiful library and make Science FUN for the children!


HTHT Welcomes Our Newest Franchise in Maine!

High Touch High Tech – Science Made Fun is pleased to announce our newest Franchise location!

Please welcome to the HTHT Family, High Touch High Tech Maine!

Genia traveled to Asheville, NC during the week of December 9th–December 14th, 2017 to complete her franchise training.

Give Genia Sklute a warm welcome to the HTHT – Science Made Fun family!

The Importance of Social Media for Small Business


You’ve probably heard it over and over, how important social media is for your business. Well here are some of the reasons as to why having those social media channels and making time each day to post on those platforms is so important. 

Americans spend nearly a quarter of their online time on social networks and blogs. Chances are much of your target market is probably already using social media. If you want to reach clients and prospects, you need to be where they are and by using social media you’ll increase those odds.

Having a dedicated business Facebook, Twitter, Pinterest, LinkedIn, and a host of other social platforms is a guaranteed way to:

  • Increase you brand recognition:  Increased brand recognition can help you generate more prospects and convert them into paying customers. Social media platforms will help boost your business’ visibility with your current customers and even potential prospects down the road. It gives your business a direct way to share it’s brand and content with customers. A customer today expects a business to be highly accessible and easily recognizable online. When they search for a business or product and don’t find information from your business, they’re going to assume your business does not exist and move on. 
  • Improves business customer service: Many of today’s consumers flock to social media to seek assistance, ask questions or provide feedback to a brand’s customer service team. Your business will miss those customer conversations if you not engaging on social media. When a customer posts their positive experience with your company, you should share it as a testimonial to all of your followers, and explain how others can benefit from your business.
  • Marketing costs are lower: Traditional marketing such as print or digital ads, postcard mailers, etc can be very expensive for a new or smaller business at the start. While those tools are still important for your business, it is important to incorporate lower-cost social media marketing. This can stretch your marketing budget substantially. Having your best customer post to their Facebook account about the great service they received from your business can be more powerful than placing an ad in the paper. You can post multiple times each day on social media, for FREE!
  • Boost your SEO rankings: Search Engine Optimization is something that often gets overlooked but is still a crucial part of social media. Search engines, such as Google, will consider a company’s social media presence as a factor in determining where that business will rank on a search results page. When writing posts on your business’ social media pages, consider ways that you can help your followers to spread your business. Perhaps you can do that by offering something for free or at a discount if the follower shares the post. 
If you lack the time in your day to spend an appropriate amount of time on social media for your business, we would suggest signing up for a social media management platform. A place where you can link all your social media channels, schedule posts, and send posts out to all those channels all in one feel swoop! 

4 Online Passive Income Ideas

What is passive income?
It is a way to earn money with out being involved after the initial steps have been set up. The idea is to make money with out putting in any effort, essentially make money while you sleep.
1. Start a blog
Find your niche and write about it. Seems pretty simple and once you get a large enough following it will provoke different markets and products to use your platform to sell a variety of things based on your topic. A good understanding of how to market through social media would be required for this to work.
2. Write and publish an e-book
Write a non-fiction e-book on a topic you are well versed on is a great way to make income because it has virtually no over head and you don’t need to mail anything out. Preferably only non-fiction because fiction is not as profitable because of the massive market already created with Amazon and kindle.
3. Create an online course
An online course can take a lot of work up front to create. Finding your niche is best way to utilize the technical skills from your topic and create a course based on that. Once created like the e-book everything is automated and ready to go for your passive income.
4. Make a smart phone app
It is not the easiest thing to make with out the correct knowledge but it is possible to research and learn how to make an app. With the right idea an app can take off once made and be a great success like Instagram or Uber.







Franchisee Technology Wish List

Even the most technology resistant among us are coming to realize, through constant bombardment by its bombs of influence, that the explosion of technology has become one of the most important factors to success in business. Franchisees will benefit greatly from association with a franchisor who leverages technology to maximum effect.

Here’s are several franchise-crucial web and other technologies:

1. Training

The primary value to be gained from a franchise is access to the unique ideas and processes which constitute the core of the service or product that it sells. And the most direct and effective way of gaining access to and quick experience with that value is thorough, experience-based franchise training. Hands-on training gives franchisees what they need to “hit the ground running,” drastically reducing startup time and delays in earning first dollars.

Staff Training

2. Websites

An impressive web site sits at the core of franchisee online marketing efforts. Social media, email campaigns, pay-per-click campaigns, and paid advertising will likely be focused on getting people to visit the company web site where they can be monetized through sales channels. Prospective local customers need to be able to easily find local franchisees on the main corporate site.

 Franchise Locations


3.  Online knowledge platform

An information-packed private intranet is the go-to place for all franchisees, new and old. Technology how-to’s, operations manuals and more can be found on a system like this, saving lots of time for both franchisees and franchisors. Franchisees won’t need to call or email the franchise’s corporate office for every issue they’re experiencing, which can free up the franchisor’s support staff for the big stuff.

Intranet – Resource Center

4.  Social media marketing

It’s important that visitors to your web site have access to the remarkable phenomenon of social media through “share” buttons which allow them to easily post on sites like Facebook, Twitter, and LinkedIn.

To learn more about franchise opportunities with High Touch High Tech, visit us online at

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

Delicious Bookmark Sharing for Franchises

In 2011 Steve Chen and Chad Hurley, the creators of YouTube, purchased the already popular social bookmarking site with plans to transform it into a social bookmarking destination using the same talents that enabled them to sell their last creation to Google for 1.65 billion dollars.

Social bookmarking is a simple and powerful way for franchises to organize and share notable web resources by depositing them in a business intelligence bank. Useful “landmark pages” discovered during your staff’s daily web browsing activity are remembered, organized and shared, forming a sort of “intranet.”

High Touch High Tech (ht2) research has shown that a large share of web researchers use Delicious bookmarks for sales presentations, social media content, and direct site links. Thus it makes sense for franchises and their franchisees to bookmark their own web pages to spread the word, increase search engine rank, and potentially create viral web traffic boons. Find out more about the ht2 marketing team and all they are doing to maximize their franchisees’ income potential.

Signing Up Through Facebook & Twitter

When you sign up with Facebook or Twitter, Delicious will import your name, username, and if you’re connecting with Facebook, your email address. This means you won’t have to connect to them later. Delicious will also import links you share on the service you connected to.

By default, links imported from Facebook or Twitter are set to private. You can change your default setting or disconnect from connected accounts in your account settings.

If you don’t want to use this feature, simply use a separate email and password when you register for your account and bypass the import features.

Connecting Delicious to Facebook

The “Remember” Bookmark Stream

One of the most intuitive aspects of Delicious profiles is the chronological order of bookmarking. Think Facebook Timeline. Gone is the necessity to save bookmarks into folders and order them manually. Delicious keeps your links in tidy chronological order; how often do you want to revisit the most important links from yesterday’s browsing? This is superior to a browser’s own bookmark and history features because your Remember page can be accessed from any desktop browser, tablet, or phone without having to slog through the chronically flawed import/export ritual which routinely mangles the pristine folder hierarchy you have so carefully crafted!

If you find the service as valuable as I think you will and would like to import your browser’s bookmarks, the Delicious help files will walk you through the process.

Delicious Profile Page - Remember Tab


Organizing links into “Folders” is done quickly and easily by adding tags to each link when you add it. Each tag describes the subject matter or use of the page. When you tag a link, Delicious creates a new “bucket” of links on the left side of your profile page. You can organize the buckets by alphabet or number of links per bucket.

Sharing Features

The magic of working with Delicious bookmarks in franchise operations happens with the Network feature. Just like Twitter and Facebook, you can follow team members so that you’re privy to the public links that they are adding. On the Remember tab you will retain your personal collection, while on the Network tab you will see all tags added by team members you are following. As you peruse the franchise’s storehouse of links, you can easily copy a link of interest to your own collection by clicking the plus symbol. Again, these links will be organized by tag. -- Recommended People

Designate a branded tag for operations purposes. Whenever a team member adds a bookmark of franchise relevance, they add the designated tag. This way, when fellow team members add that link to their profile, it will be organized by and accessible through the tag name showing on their page. All franchise-related tags adopted from team members’ profiles will be accessible by clicking the designated tag link. Quick. Easy. Dynamic. Timely.

Private Bookmarking

Whenever a franchise staff member adds a bookmark with the Private box checked, it will not appear on the Network tab and will not be visible to outside users at large.

Take advantage of all of these Delicious features and watch your staff get smarter and more unified as they share knowledge in an organized, fun, and social way!

To learn more about franchise opportunities with High Touch High Tech, visit us online at

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.