Feature Franchisee: Polymer Pat of High Touch High Tech Western Los Angeles County

 

 

Polymer Pat of Western Los Angeles County opened his High Touch High Tech franchise in 2007. Join us in discussing his experiences, successes, and reasons he loves his business!

Q: Why did you chose to open a High Touch High Tech franchise?

A: I used to be an elementary school teacher, and I always loved teaching, but I didn’t like the environment I was teaching in. Dealing with ornery parents, having to follow regulations and curriculum rules, I couldn’t teach the things I would like to teach. I found this franchise and had the opportunity to stop teaching as a schoolteacher, and still do the teaching I enjoyed. Quite a few things about High Touch High Tech appealed to me. First it was education based, second was I could build my business out of my home. At the time I was renting and didn’t have the funds to buy a giant commercial space. With those two important factors, I was able start my business and run it fairly easily.

Q: Why is STEM education important to you?

A: With STEM education you get this unique feedback from kids. When you’re teaching something that they enjoy and are having fun learning, there is an interaction that gives as much back to me as I impart with the students. You can feel that you’re making a difference in these little kids’ lives.

Q: What has been a success of yours as an entrepreneur? 

A: The biggest success is being my own boss. I like the freedom of it.  While High Touch High Tech is a franchise, I have the freedom to run my business the way I feel is most beneficial to my area. It’s not like a McDonald’s franchise where everything is a square peg into a square hole. I have the ability to be creative in how I implement the programs, and the way I run my business.

Q: What’s been the largest benefit of being a part of High Touch High Tech’s franchise system? 

A: I couldn’t have started this business on my own. I was able to go into a system that is already set and a business model that’s been proven successful. I was given the tools in order to get the business going. I still needed to figure out how to best serve my region, unique to the other franchises. While most of the other franchises do a majority of elementary school programs, that simply wasn’t working for me. High Touch High Tech allowed me the freedom to switch gears and find something else that allowed me to be successful.

Q: What does High Touch High Tech do well as a franchiser?

A:  High Touch High Tech provides an amazing product; the programs drive the business. I really enjoy the programs we offer and enjoy teaching them. Also, the support is really great too. The times I’ve needed to reach out for support, High Touch High Tech is on it, getting me the tools I need.

 

Social Media Marketing: Utilizing it as an Effective Tool

The average person uses social media websites for approximately 136 minutes a day, and as the number of social platforms increase so does the time being spent on them. Time spent on social media is greater than time devoted to grooming, eating and drinking, or even in-person social interactions. Using social media as a marketing tool is the most cost effective and resourceful way for a small business to grow their audience, which is why 97% of marketers are using it.

Why social media? Simply put, your customers are there and consuming colossal amounts of content daily.  It’s estimated that 70% of the U.S. population has at least one social media profile, and that there are more than 2.5 billion social media users worldwide. With the boundless number of consumers using social media platforms each day, small businesses are presented an unparalleled marketing avenue. It is necessary to be present and active on the channels that your target audience is using most often. Refusal to affiliate your business with social media pages neglects potential engagements that you could be having with your current and new customers.

Social media is a place where we connect to the world, expand our network, and keep in touch with our friends and family. The users of these platforms aren’t necessarily there with the purpose of being marketed to, but that doesn’t mean they aren’t following the brands they find valuable. Social media outlets allow you to unmask a more personal side of your business, demonstrating your voice on an intimate level, and supports authentic connections. Consumers are overwhelmingly more responsive on social media than they are to traditional, direct marketing messages. Brand recognition and visibility are increased as your content presents your business’ true voice and nature. While the consumer may have never heard of your company before, they are more likely to explore and become better acquainted with your business after noticing you across various social networks.

Another benefit of social media is that it allows you to more specifically target your audience, rather than broadly putting a message out for anyone to see. Targeting your audience will generate higher quality leads, and eventually boost your conversion rates. While not only being a more objective advertising avenue, it’s also more financially worthwhile than conventional advertising. Social media is estimated to be at least 3 times less expensive for paid advertisements than traditional media, but you also have the option of using it entirely free.

 

By being more active on social media, your search engine exposure increases. Search engine algorithms are alerted by links to social content, shares, likes and comments. The livelier these engagements the better your organic growth and visibility on search engine sites. Your competition can also be found on social media and search engines, so this engagement favors the diligent.

Consumers also use social networking to find recommendations. A survey found that 72% of consumers trust online reviews as much as personal recommendations! Use customer feedback, positive or negative, to thank them for their support, expose necessary areas of growth, and to boost your glowing reputation! Ask your current customers to leave reviews of their experiences, because 90% of future buyers rely on positive reviews to influence their purchasing decisions!

When executed correctly, social media is an unbeatable device. To feel like you aren’t getting the reciprocation deserved when investing your valuable time and effort is defeating to say the least. Before giving up on social media, ask yourself these questions: Are you posting the right content for your market? Are you posting enough? Are you simply posting at the wrong times? Research the various social media outlets to find the optimal times and days of the week that each platforms’ users are most active!  Know your audience, be persistent, and share content of value regularly! Best of luck in your social media endeavors!

 

 

 

 

Sources Cited:

Asano, E. “How Much Time Do People Spend on Social Media?” Social Media Today, January 2017.    Retrieved from https://www.socialmediatoday.com/marketing/how-much-time-do-people-spend-social-media-infographic

Smith, K. “15 Reasons Why Marketing Through Social Media is a Must For Every Small Business.” LYFE Marketing, January 2018. Retrieved from https://www.lyfemarketing.com/blog/marketing-through-social-media/

Bhat, U. “4 Reasons Why Your Social Media Posts are Not getting Engagement.” Cloohawk Blog, July 2018. Retrieved from https://www.cloohawk.com/blog/4-reasons-why-your-social-media-posts-are-not-getting-engagement

Why You Should Buy a Franchise Instead of Starting Your Own

 

It is very rare a person will have all the natural expertise in every area of starting a successful business. Franchises provide an organized way to start, operate and grow a business. If the franchise is successful it should give you the whole framework of how the business is started.

Each business is individually owned and managed, however it gets to use all the benefits of the organization with the support and care of the franchiser.

Including:
-Group advertisement.
-Benefit of using known and legit services, trademarks, proprietary information, patents and designs. 
-Training from head quarters successful operators.
– Lower risk of failure and loss than starting a business from scratch.
– Complete operational assistance from the franchiser, during the beginning of start up and after in financing, accounting, employee training and operational.

Government research in previous years has been found that the success of franchise owned businesses verse non-franchise owned/ small businesses are much higher than the non-franchise businesses.

 

Quick tip!
If you chose a franchise that is in an area/ skill you really love, there is a much higher chance of succeeding and enjoying your job and company! 

 

 

References:  https://www.entrepreneur.com/article/286212

 

 

 

 

 

Starting a Franchise: Buy New or Established?

If you’re looking for a great launch pad to owning a small business, a franchise can be an ideal place to blast off. We’ll help you reduce the hemming and hawing over whether to buy a new or existing franchise.

Becoming a franchisee can be a great path to entrepreneurship. Franchisees leverage the strength of an established brand and a tried and true business model while the franchisor serves as a source of capital—an asset that is particularly welcome in today’s tight fiscal atmosphere. So how should you become a franchisee? Should you start fresh or set the quick trajectory of buying an business from a seasoned franchise entrepreneur?

Opting to Buy an Existing Franchise

There is a general sense among buyers that investing in an existing franchise location is easier. That may or may not be the case,
depending on the specifics of the location, but it’s true that there are several pluses of investing in an existing franchise as you chart the steps to purchasing a franchise: 

1. History

An existing franchise opportunity can be a turnkey business acquisition. It’s already been in operation so the seller can demonstrate a performance history showing profitability as well as concrete numbers that will help you figure out it’s cash flow and make project future performance. These are two key elements in assessing value. 

2. Flexibility

There my very well be a set fee structure for new franchise locations, which will impinge on the buyer’s ability to negotiate on terms or price. But buying a franchise business for sale puts you right across the table from the seller with more ability to negotiate the terms and maximize the return on your investment.

3. Client Base

An established and loyal client base is a massive benefit for a franchise entrepreneur. Existing franchise business for sale strikes a quick route for new owners to take advantage of an established customer since the franchise brand gives customers a sense of consistency, tapping into memories of positive experiences with the franchise brand. 

Reasons to go with a New Franchise

With a new franchise location, you take on higher risks along with higher rewards. While every franchise business opportunity is different, new franchisees often find out that building a new location provides merits that simply aren’t available with an existing operation: 

1. Lower Purchase Price

New franchise companies for sale are often a better deal because you aren’t buying existing cash flow from an established customer base and you aren’t paying for “goodwill” value often expected by sellers of existing franchises. If the new franchise is successful, you’ll reap the financial benefits of the franchise history, not the seller.

2. Tabula Rasa

A new business offers a fresh start to buyers; a franchise business opportunity unaffected by the habits, preferences and/or flaws of a previous owner. Although you’ll have to put your nose to the grindstone to forge your business in an untried community, you don’t have to worry about skeletons popping out from closets of previous businesses.  

3. Pristine Infrastructure

When you buy a new franchise, it’s likely that your equipment and facilities will also be new or at least newer than they would be if you bought an existing franchise. Out of date equipment isn’t always a deal-breaker, but in some sectors it’s important to ensure that the business has reliable machines and current designs.

To learn more about fun business opportunities with High Touch High Tech, visit us online at ScienceMadeFunFranchise.net.

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

Franchising and Entrepreneurial Veterans

According to the International Franchise Association’s 2012 Veterans in Franchising Study, the industry has given more than 64,000 vets, military spouses and wounded warriors job opportunities in the past year. Also 4,314 new veteran franchise owners entered the industry since 2011, and were 30% more likely to have hired a veteran than a non-veteran owned franchise.

Just like in their service, veterans are looking out for one another once they arrive home. These veterans may vary by rank, military branch, and background, but they all share the same entrepreneurial drive to provide a good life for their families, create jobs, and to treat customers with respect and integrity

Why are veterans successful in franchising?
• Veterans come back with strong leadership skills and a thorough understanding of teams. Military experience includes leading people, improving processes, and accomplishing the mission. Just like in the military, in franchising, the mission is accomplished by the team.

• Franchises run on systems. Implementing systems and following procedures with precision, emphasized in military training, leads to success in franchising.

• Franchises provide training. Veterans are trained and taught very specific skills to be used to carry out very specific tasks. Franchises have comprehensive training and support built into their opportunities. This means a veteran can enter into a completely new field, follow the franchisor’s proven business model, and receive the training, guidance, and support a new business owner needs to succeed.

• Franchises offer support. In franchising, veterans are business “for” themselves, but not “by” themselves.

General Franchisee Demographics
• Business Tenure – The majority (52%) of franchisees surveyed have owned their business more than five years. 25% have been in business over ten years. 20% have owned their business less than two years.

• Units of Operation – 75% of franchisees surveyed indicated that they were single-unit operators.

• Geographic Distribution – Of franchisees surveyed, 17% were from the Northeast, 26% from the Midwest, 35% from the South, and 22% from the western US.

• Market Size – Of franchisees surveyed, 40% were based in small markets (under 100K population), 24% were in medium-size markets (100K – 250K population), 14% were from large markets (250K – 500K population), and 22% from major metro areas (500K+ population).

• Gender – Of franchisees surveyed, 72% are male and 28% are female.

• Age – The majority of franchisees surveyed (61%) are between the ages of 45 – 64 years old. Median age is approximately 50 years old.

• Ethnicity – Of franchisees surveyed, 77% indicated that they are Caucasian, 11% Asian, 4% Hispanic, 2% African American, and 7% Other.

• Education – 60% of franchisees surveyed indicated that they held a bachelor’s degree or advanced degree.

Satisfaction among veteran franchise owners is higher across the board as compared to industry benchmarks. Veteran franchise business owners have a higher rate of satisfaction regarding franchisor performance than the average franchise business owner, especially in the following categories:
Marketing & Promotional Programs (12% higher)
• Effective Use of Technology (11% higher)
• System-wide Communications (9% higher)
• Training and Support (8% higher)

Overall, veteran franchise business owners express higher levels of enjoyment in franchising than their non-veteran peers. Four out of five veterans…
• Enjoy operating their franchise business (83%)
• Enjoy being part of their franchise organization (81%)
• Would recommend their franchise to others (79%)

High Touch High Tech proudly supports those who have served in the United States Armed Forces. In honor of these service men and women, we offer a franchise fee discount of 15% for all veterans.

To learn more about franchise opportunities with High Touch High Tech, visit us online at ScienceMadeFunFranchise.net.

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.