Happy 25th Anniversary to High Touch High Tech of Atlanta!

Happy 25th Anniversary to the High Touch High Tech of Atlanta Franchise!

 

 

To celebrate this anniversary we sat down with Helene Nelms to ask her a few questions about her time with HTHT ATL and her advice to anyone looking to invest in a HTHT Franchise!

What made you want to buy a HTHT Franchise? 

I enjoyed teaching for the founder, Dan Shaw, in Coral Springs FL, for a year in the company’s early stages.  I loved how his idea of “edutainment” thrilled both the teachers and students. During that time Dan began to sell franchises and I convinced my parents to partner with me to buy the metro Atlanta franchise. As a young single professional, I was excited to move out of Coral Springs FL, into a bigger city. Dianne, Richard and I believed in Dan’s vision and agreed to “make it happen” as Dad would say, in Atlanta, GA.

What advice would you give to a person looking to buy a HTHT Franchise?

HTHT provides is a time-tested product/service so market it in your territory in as many ways as possible. I am trying to slowly change with the times of social media but here is an old timer marketing tip that brought us in a lot of business. Every time you finish a program at a school drop off what we call “dear grade chair letters,”.  These letters begin by saying “Dear grade chair,” “we just successfully completed a hands-on science program with the (insert grade completed that day) Please inquire with them about how much the students and teachers enjoyed the experience.” Then continue explaining about your company and attach a brochure to each letter. Make sure you express that each program meets current grade specific standards for your area and are hands on and participatory by each student.  Ask the front office lady to kindly put the letters with brochures attached in the grade chair mail boxes of all grades except the grade you just completed. Therefore, at your office, you would have 6 stacks of letters for elementary school prepared with brochures attached that say…” We just successfully completed K, 1st, 2nd, 3rd, 4th, 5th” so that every time you go to one of those grades you grab five letters for that grade and put in all mailboxes except the grade you just completed.

What great experiences/trials/errors have you had with HTHT over the last 25 years?

WOW.  Not sure I can sum that up in a few lines but if I had to try I would say the last 25 years has taken a lot of hard work and dedication by both owners and employees but if you are going to pour your heart into your career it is extremely rewarding to know how much you, your partners, your teachers and assistants are positively influencing and impacting the lives of today’s youth. I am most grateful for the time flexibility the business provides the owners now that we are past the early years and established in our roles as partners.  Thanks to our outstanding, dedicated and reliable managers, teachers, and administrative assistants we grew the company as a team and I was able to raise three beautiful children in that time span alongside my two partners, that happen to be their grandparents. 🙂 My kids literally grew up at the office and with our extended High Touch High Tech family. Thanks to Dan’s original brilliant idea, Dianne, Richard, and I along with our exceptional team have had had the pleasure of positively impacting what I am guesstimating to be approximately 1.5 million children.  As to be expected, some years were more challenging than others both financially and logistically but to still be going strong after 24 years incorporated, I would say we must be doing something right. 🙂 In addition to our HTHT family, I am also lucky enough to have a supportive husband at home to bounce ideas off of.

What are you passionate about, what are your hobbies? 

We are a very sports minded family so much of my free time revolves around travel ball for all three of my teenagers. I also try to keep myself physically active with recreational athletics. Going to movies and comedy clubs are my favorite pastimes and I hope we get to travel more in the future.

Congratulations again, to Helene Nelms and her wonderful staff at HTHT of Atlanta!

Here is to another FUN 25 years!

ScienceMadeFunATL.net

 

 

How To Write Your Business’s Story

In a lot of ways, people don’t buy products anymore — they buy your story. That means companies must constantly refine and redefine their stories and present them in innovative ways.

A brand story envelops your mission as a company, your culture and your history: How did you get started? Why do you do what you do? Where are you going? Our story specifically shares the idea development, research of the idea and viability, and growth and success.

High Touch High Tech – Science Made Fun: Our Story

Because shoppers are so connected through social networks, marketers should aim to present their stories in such a way that people will want to share them and their friends will want to connect with them. One advantage of social media is that we can have some control of our story. We can either passively hope people find our story appealing — or we can intentionally shape it to try to resonate with prospective customers. Either way it is a very important part of marketing your business.

High Touch High Tech – Science Made Fun: Marketing

Here are a few suggestions on how to convey a more powerful story:
One of the best things a company can do is be transparent about why it is doing what it does.
Not quite sure how to go about brainstorming your “why”? Try these suggestions:

Ask your customers:
Put up a blog or Facebook post asking your customers why they stick with you?

Ask your employees: Your team is the closest to what you are doing and the why behind it, so ask employees why they work for you and what motivates them to come in every day?

Read your web mentions: Google your company’s name and see how people are talking about you out on the web.

 

Share your “why” in distinctive ways.
Make your story engaging and easy to share. Social media consumes one out of every five minutes spent online. That means your audience is most likely spending a significant amount of time online sharing content. Here are a few ideas for getting customers to share your content:

Put a video on your site. Rather than just telling your story in text or in the About Us section of your website, create a video as well. It could feature employees talking about why they work for you and how they hope the company’s products or services will help customers. Consider accumulating a number of videos and creating a YouTube channel. Be sure to make it personal.

High Touch High Tech – Science Made Fun: YouTube Channel

Post photos. One of the easiest ways to enhance your story is to add images to your site, social network, or facebook page. If you have a cool office or store, showcase it. Also, post photos of customers and your team to highlight the people behind your brand’s success.

High Touch High Tech – Science Made Fun: Facebook

Add a few quotes. Many sites put up long testimonials from customers, but you should go further. Get quotes from your leadership, customers and especially business partners. This will help tell the “why” of your story. Then showcase only the words or sentences that really tell the story and give them a beautiful visual treatment.

High Touch High Tech – Science Made Fun: Partnerships

Give your “why” more real estate.
Is your company’s story tucked away in the footer of your website with an “Our Story” link? If so, it’s time to give your story greater visibility. Ideally, your story should be laced throughout the text on your entire site, but that can be challenging. Instead, start with some of these baby steps toward giving your story more of the spotlight:

Put it on the home page. Rethink which content should get this prime real estate. What could be better than putting a video up on your home page that describes why your company exists and why you do what you do? Tell people something that encourages and inspires them to learn more about you.

High Touch High Tech – Science Made Fun: Mission

Link to it from social profiles. Companies are investing heavily in social media and teams to manage those conversations. Make your story a critical part of that interaction. Link to videos or website pages that help your followers understand what makes you special.

Write about it on your company blog. Your blog can be a great place to call out your story. Transparency in business resonates with customers, so talk openly about both your company’s struggles and successes.

High Touch High Tech – Science Made Fun: Blog

Marketers should rethink what exactly they are selling. With so many products and services out there and so much noise in the social sphere, it’s your story that can really differentiate you, and separate you from the competition. Careful attention to how you tell that story and how you showcase it can make all the difference.

If you want to check out what we’re doing, visit any of our social media outlets. We’d love to get your feedback!

Facebook:  http://www.facebook.com/HTHTWNC
Twitter:  http://twitter.com/@HTHTWNC
YouTube:  http://www.youtube.com/user/HighTouchCorp
Pinterest:  http://pinterest.com/hthtworldwide/
Blog:   http://sciencemadefun.net/blog/

To learn more about franchise opportunities with High Touch High Tech, visit us online at ScienceMadeFunFranchise.net.

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.