Feature Franchisee: Polymer Pat of High Touch High Tech Western Los Angeles County

 

 

Polymer Pat of Western Los Angeles County opened his High Touch High Tech franchise in 2007. Join us in discussing his experiences, successes, and reasons he loves his business!

Q: Why did you chose to open a High Touch High Tech franchise?

A: I used to be an elementary school teacher, and I always loved teaching, but I didn’t like the environment I was teaching in. Dealing with ornery parents, having to follow regulations and curriculum rules, I couldn’t teach the things I would like to teach. I found this franchise and had the opportunity to stop teaching as a schoolteacher, and still do the teaching I enjoyed. Quite a few things about High Touch High Tech appealed to me. First it was education based, second was I could build my business out of my home. At the time I was renting and didn’t have the funds to buy a giant commercial space. With those two important factors, I was able start my business and run it fairly easily.

Q: Why is STEM education important to you?

A: With STEM education you get this unique feedback from kids. When you’re teaching something that they enjoy and are having fun learning, there is an interaction that gives as much back to me as I impart with the students. You can feel that you’re making a difference in these little kids’ lives.

Q: What has been a success of yours as an entrepreneur? 

A: The biggest success is being my own boss. I like the freedom of it.  While High Touch High Tech is a franchise, I have the freedom to run my business the way I feel is most beneficial to my area. It’s not like a McDonald’s franchise where everything is a square peg into a square hole. I have the ability to be creative in how I implement the programs, and the way I run my business.

Q: What’s been the largest benefit of being a part of High Touch High Tech’s franchise system? 

A: I couldn’t have started this business on my own. I was able to go into a system that is already set and a business model that’s been proven successful. I was given the tools in order to get the business going. I still needed to figure out how to best serve my region, unique to the other franchises. While most of the other franchises do a majority of elementary school programs, that simply wasn’t working for me. High Touch High Tech allowed me the freedom to switch gears and find something else that allowed me to be successful.

Q: What does High Touch High Tech do well as a franchiser?

A:  High Touch High Tech provides an amazing product; the programs drive the business. I really enjoy the programs we offer and enjoy teaching them. Also, the support is really great too. The times I’ve needed to reach out for support, High Touch High Tech is on it, getting me the tools I need.

 

Social Media Marketing: Utilizing it as an Effective Tool

The average person uses social media websites for approximately 136 minutes a day, and as the number of social platforms increase so does the time being spent on them. Time spent on social media is greater than time devoted to grooming, eating and drinking, or even in-person social interactions. Using social media as a marketing tool is the most cost effective and resourceful way for a small business to grow their audience, which is why 97% of marketers are using it.

Why social media? Simply put, your customers are there and consuming colossal amounts of content daily.  It’s estimated that 70% of the U.S. population has at least one social media profile, and that there are more than 2.5 billion social media users worldwide. With the boundless number of consumers using social media platforms each day, small businesses are presented an unparalleled marketing avenue. It is necessary to be present and active on the channels that your target audience is using most often. Refusal to affiliate your business with social media pages neglects potential engagements that you could be having with your current and new customers.

Social media is a place where we connect to the world, expand our network, and keep in touch with our friends and family. The users of these platforms aren’t necessarily there with the purpose of being marketed to, but that doesn’t mean they aren’t following the brands they find valuable. Social media outlets allow you to unmask a more personal side of your business, demonstrating your voice on an intimate level, and supports authentic connections. Consumers are overwhelmingly more responsive on social media than they are to traditional, direct marketing messages. Brand recognition and visibility are increased as your content presents your business’ true voice and nature. While the consumer may have never heard of your company before, they are more likely to explore and become better acquainted with your business after noticing you across various social networks.

Another benefit of social media is that it allows you to more specifically target your audience, rather than broadly putting a message out for anyone to see. Targeting your audience will generate higher quality leads, and eventually boost your conversion rates. While not only being a more objective advertising avenue, it’s also more financially worthwhile than conventional advertising. Social media is estimated to be at least 3 times less expensive for paid advertisements than traditional media, but you also have the option of using it entirely free.

 

By being more active on social media, your search engine exposure increases. Search engine algorithms are alerted by links to social content, shares, likes and comments. The livelier these engagements the better your organic growth and visibility on search engine sites. Your competition can also be found on social media and search engines, so this engagement favors the diligent.

Consumers also use social networking to find recommendations. A survey found that 72% of consumers trust online reviews as much as personal recommendations! Use customer feedback, positive or negative, to thank them for their support, expose necessary areas of growth, and to boost your glowing reputation! Ask your current customers to leave reviews of their experiences, because 90% of future buyers rely on positive reviews to influence their purchasing decisions!

When executed correctly, social media is an unbeatable device. To feel like you aren’t getting the reciprocation deserved when investing your valuable time and effort is defeating to say the least. Before giving up on social media, ask yourself these questions: Are you posting the right content for your market? Are you posting enough? Are you simply posting at the wrong times? Research the various social media outlets to find the optimal times and days of the week that each platforms’ users are most active!  Know your audience, be persistent, and share content of value regularly! Best of luck in your social media endeavors!

 

 

 

 

Sources Cited:

Asano, E. “How Much Time Do People Spend on Social Media?” Social Media Today, January 2017.    Retrieved from https://www.socialmediatoday.com/marketing/how-much-time-do-people-spend-social-media-infographic

Smith, K. “15 Reasons Why Marketing Through Social Media is a Must For Every Small Business.” LYFE Marketing, January 2018. Retrieved from https://www.lyfemarketing.com/blog/marketing-through-social-media/

Bhat, U. “4 Reasons Why Your Social Media Posts are Not getting Engagement.” Cloohawk Blog, July 2018. Retrieved from https://www.cloohawk.com/blog/4-reasons-why-your-social-media-posts-are-not-getting-engagement

The Five Pillars of the Top Franchises to Open!

The five pillars of the top franchises to open!

 

 

Entrepreneur Magazine came up with a proprietary ranking formula to help determine which companies come out on top and why.

High Touch High Tech (ht ) is one of the best educational franchise opportunities available today. We are the top science education franchise serving over 16 million children annually with a simple home-based business model.

  1. Cost and fees
    • Franchise fee
    • Total investment
    • Royalty fees
  2. Size and growth
    • Open and operating units
    • Growth rate
    • Closures
  3. Support
    • Training times
    • Marketing support
    • Operation support
    • Franchise infrastructure
    • Financing availability
    • Litigation
  4. Brand strength
    • Social media
    • System size
    • Years in business
    • Years franchising
  5. Financial strength and stability
    • Franchisor’s audited financial statements

Why reinvent the wheel when High Touch High Tech has a proven track record and a recognized brand?
Take our successful concept and combine it with your talents to inspire the scientists of tomorrow.

Taking your first steps to Ownership!

Contact Us

PHONE: 828.684.3192
TOLL FREE (USA): 800.444.4968
FAX: 828.684.3194
EMAIL: info@ScienceMadeFunFranchise.net
Address: P.O. Box 8495, Asheville, NC 28814

4 GOOD reasons to buy an Educational Franchise!

Here are 4 GOOD reasons to buy an Educational Franchise!

Are these 4 simple, yet good reason to buy an educational franchise? Ultimately, you need to ask yourself if an education franchise is what you want to build your future around. High Touch High Tech is one of the premiere science education franchise opportunities and working cooperatively with them can help you achieve your dream of owning a successful franchise.

  1. Building for the Future with Fulfilling Work:  Younger generations will become the leaders of tomorrow, and without the right tutelage, they could fall short in their endeavors.
  2. Work with a Proven Business Model: Working with a proven business model jump-starts your chances for success.
  3. Support for Yourself While You Support Others: Just as you are invested in the people you mentor, your franchisee is invested in your business. This is a perk that comes with opening an education franchise. Having a larger company supporting your success can add different levels of backing to your business.
  4. Brand Recognition and Marketing Support: rand recognition and marketing can play an integral part in your advertising campaign. Advertising done by the parent company and other franchisees will directly and indirectly support your business.

For more information, please contact HTHT at 828.684.3192 or check out our website at ScienceMadeFun.net.

 

 

 

Why Didn’t I Think of That? 10 Questions to Ask Before Buying a Franchise

Looking to start a new venture in the franchising world? Remember “Ask Why Before You Buy!

What we mean by this is, before buying a new franchise, there are several things you should ask the franchisor.  These questions can give you a lot of insight into what you can expect as part of this franchise. 

1. What initial services do you offer? This will let you know the level of involvement you can expect from the franchisor to help you get your new franchise off the ground.  

2. What assistance do you provide in obtaining finance?  Starting a franchise can be expensive, so knowing whether or not you can expect some help from the franchisor is important.  

3. What help will I receive in arranging local advertising and promotions? Are there standard promotions (radio spots, print ads, etc.) available for my use?  Advertising can be a big upfront expense, so it is important to know if you will need to budget for your own advertising campaign or the franchisor offers assistance in this area.   

4. Can you give me specific examples of problems that your franchisees have faced and how you have been able to help them? This question will help you find out how the franchisor supports franchisees. The franchisor should be able to provide examples about how a franchisee in need was helped.  

5. What can you tell me about some of your franchisees that have been very successful?  What about those who have not had great success?  Knowing what has worked in the past (and what hasn’t) will be very beneficial in developing your business plan.  

6. What kind insurance must I have? Do you have an arrangement with a broker or a company offering special rates?  Again, this is another expense that you may have to include in your budget.  

7. Do you provide ongoing training in the form of workshops, conferences, seminars, regional meetings, refresher or advanced courses?  Knowing that your franchisor will continually be offering support and guidance can put you at ease when you are starting a new franchise.  

8. What is the day-to-day business like for your franchise? This important, often overlooked, question will let you know what you can expect on a daily basis as a franchisee.  

9. What employee characteristics are typically found among employees at one of your franchises?  Employees are often the face of a business, so knowing what characteristics to expect could be important to your decision.  

10. What are relationships like between the franchisees Knowing if there is a familial feeling among the franchisees or heavy competition is an important dynamic to understand before becoming a part of a franchise. 

Starting your own business is exhilarating in itself, but it’s even better when you have an experienced support team by your side that has been there before, knows the many different aspects of the small business landscape, and can offer guidance every step of the way. 

That’s the High Touch High Tech (ht2) franchise advantage!

High Touch High Tech is a brand with global exposure and appeal; a dependable, rewarding and profitable home-based franchise opportunity. Our franchisees provide a variety of fun, entertaining and educational science experiences to children in schools, preschools, camps, libraries, community centers, and private homes; ultimately, wherever children are found in their communities. These highly sought-after innovative and engaging educational programs are easy to deliver.

We offer you a unique opportunity to build a successful business while contributing to your community. Get started today with your franchise by teaching science fun to children. Our services are in high demand. Teachers, parents, school administrators, businesses and government have vested interests in enriching children’s science experiences. High Touch High Tech franchisees realize the benefits of providing programs that make science fun, and accessible.

Why reinvent the wheel when High Touch High Tech has a proven track record and a recognized brand? Take our successful concept and combine it with your talents to inspire the scientists of tomorrow. Get started by going to http://sciencemadefunfranchise.net/.

4 Online Passive Income Ideas


What is passive income?
It is a way to earn money with out being involved after the initial steps have been set up. The idea is to make money with out putting in any effort, essentially make money while you sleep.
 
1. Start a blog
Find your niche and write about it. Seems pretty simple and once you get a large enough following it will provoke different markets and products to use your platform to sell a variety of things based on your topic. A good understanding of how to market through social media would be required for this to work.
2. Write and publish an e-book
Write a non-fiction e-book on a topic you are well versed on is a great way to make income because it has virtually no over head and you don’t need to mail anything out. Preferably only non-fiction because fiction is not as profitable because of the massive market already created with Amazon and kindle.
3. Create an online course
An online course can take a lot of work up front to create. Finding your niche is best way to utilize the technical skills from your topic and create a course based on that. Once created like the e-book everything is automated and ready to go for your passive income.
4. Make a smart phone app
It is not the easiest thing to make with out the correct knowledge but it is possible to research and learn how to make an app. With the right idea an app can take off once made and be a great success like Instagram or Uber.

 

 

 

 

 

Sources:

https://www.entrepreneur.com/article/284459

Here We Grow Again…HTHT Welcomes Vietnam into it’s International Franchisee Family!

 

High Touch High Tech is happy to announce a new addition to our ever-growing, global science family. The new HTHT franchise location will soon be opening its doors in Hanoi & operating in schools all across Vietnam. Franchise training took place at the HTHT Global Headquarters in Asheville, NC at the end of February. As you can see in the pictures below, Terri-dactyl Terri & Dinosaur Dan had a blast teaching the new franchise owners that FUN science is a universal language! 

New franchise owner, Ha, erupts a record-height volcano during franchise training!

Four million kids annually participate in High Touch High Tech programs. Every day, every hour, somewhere in the world, there is a High Touch High Tech program currently happening.  As the leader in innovative, hands-on science & nature experiences, we have created a community of young learners keen on rolling up their sleeves, fueling their imagination, sparking their curiosity, and doing REAL science. 

 

New franchise owner, Hong, conquered the bag-stab with no problem!
Kuoa loved getting hands-on with the science of our blow-mud experiment.
Kuoa loved getting hands-on with the science of our blow-mud experiment.

We are thrilled to be expanding into Vietnam & are looking forward to bringing our signature hands-on science experiences to children in this new part of the world.  From the corners of Western North Carolina to the coasts of South Korea, the new HTHT of Vietnam joins our outstanding family of existing franchises serving 29 locations across the globe!

Welcome to the High Touch High Tech Family!

 To learn more about fun business opportunities with High Touch High Tech,

Visit us online at ScienceMadeFunFranchise.net.


Here We Grow Again: New HTHT Franchise Announced in Doha, Qatar!

High Touch High Tech is happy to announce a new addition to our ever-growing, global science family! The NEW HTHT franchise will be opening in 2014 in Doha, Qatar.  

Four million kids annually participate in High Touch High Tech programs. Every day, every hour, somewhere in the world, there is a High Touch High Tech program currently happening.  As the leader in innovative hands-on science & nature experiences, we have created a community of young learners keen on rolling up their sleeves, fueling their imagination, sparking their curiosity, and doing REAL science. 

We are thrilled to be expanding into Qatar & are looking forward to bringing our signature hands-on science experiences to children in this new part of the world.  From the United States of America to the corners of Canada to the coasts of South Korea, the new HTHT of Qatar joins our outstanding family of existing franchisees serving 27 locations across the globe! 


To learn more about the HTHT franchise system & the current business opportunities

with High Touch High Tech, visit us online at ScienceMadeFunFranchise.net.


4 Factors to Consider When Selecting a Franchise

Understanding the facts and guiding criteria to identify the right business type and brand!

 

There are many good reasons to pursue your dream of owning a successful franchise. For starters when you buy a franchise, the idea and the process of running this business have already been proven. However, owning a franchise doesn’t guarantee success, but it does minimize the risk. 

After understanding the facts, and looking at the guidelines, responsibilities and obligations of franchising, aspiring franchises need to do a self assessment to determine whether this form of entrepreneurship is for them or not, suggests Kevin B. Hicks, a partner with Blackman & Associates, a franchise consulting firm with offices in New York and Atlanta, which provides advisory and acquisition services for individuals and companies. Blackman & Associates identify viable and lucrative franchise opportunities for both startups and existing businesses.

Whether it is a food concept or business service concept, there is a litmus test and guiding criteria you can use to select a business type and brand. Hicks, who has also been a multiple unit owner of several food franchise concepts, shares four minimum factors one should consider in choosing a franchisor’s brand that is right for you.

 

1. Skill: There are some franchises in specific professions or where certain skill sets increase the prospect for success, says Hicks. For example, a mechanic and Midas Muffler; an educator and High Touch High Tech;  a real estate agent and a ReMax or Century 21 office. If you are outgoing, affable, and service oriented, you may do well with a food concept, Hicks says. “If you are good with math, you may do well in a Jackson Hewitt or Liberty Tax Service franchise.”

2. Interests: There are franchises that present opportunities for individuals to pursue their personal passion or interests. Cooking and food service (Subway, T.G.I Friday’s), cleaning (Coverall, Molly Maid), fitness (Anytime Fitness, Curves), hair styling (Supercuts), floral arranging (1-800-Flowers), massage therapy (Massage Envy), traveling (Travel Advisors), pets (Petland), real estate (Hilton hotels), staffing services (Express Personnel), health or nutrition (GNC) or child related (High Touch High Tech Science Made Fun)

3. Need: One of the most desirable features of franchising is that these businesses provide a high quality standard of goods and services. Hicks notes that in many lower income communities there is a lack of quality goods and services. For example, he cites an area in Southeast Washington, DC. “Through the advocacy of my firm and that of a corporate support manager at IHOP, Nicole Durham-Mallory, IHOP approved a Black franchisee (a professional athlete and police officer) who opened a new restaurant in the district of the current Councilman and former DC Mayor Marion Berry, an area where there had not been a new sit down restaurant for twenty years. Because of the support of CouncilmanBerry and the success of that restaurant, two other family style franchise brand restaurants are slated to open in the area in the next twelve months.

Hicks points out that service/gas stations, convenience stores, car repair shops, computer repair shops, and enrichment centers are examples of much needed franchise services in lower income communities. As well as After School & educational service providers such as those tied to the ever-growing STEM movement like High Touch High Tech-Science Made Fun. Moreover, many of these areas are now becoming gentrified, with new residents in need of service brands that they are accustomed to such as dry cleaners (Tide, 1-800-DryClean), shoe shine shops (Heel Quik), mail box and packaging services (UPS Stores), housekeeping services (Molly Maids, Home Helpers), and exterminator services (Terminix).

“So, part of your franchise selection should include researching what goods and services are needed in area neighborhoods,” adds Hicks. If there are many kids in the neighborhood, you may consider a child related franchise such as High Touch High Tech – Science Made Fun

4. Earning Potential: Another key consideration when selecting a franchise, much like any other investment, is how much you would like to make monetarily. Different franchises have different earning potential. “If you are just looking to supplement your household income, then maybe you pursue a cleaning, tax, or daycare concept, a home based or part time franchise businesses,” Hicks explains. “If you are looking to replace a salary, then you may want to look at other concepts that provide greater income.”

How do you determine what a franchise makes? Several methods to do so are earnings claim statements that can be found in franchisor’s disclosure documents, interviews/conversations with current franchisees, and discussion boards.   

To explore franchise opportunities across segments (food, service, education, etc.) as well as get background information, visit the International Franchise Association‘s website. The IFA’s Franchise Opportunities Directory  is a database of more than 1,100 franchise systems searchable by industry, keyword, start up cash, total investment, and other criteria.


To learn more about fun business opportunities with High Touch High Tech, visit us online at ScienceMadeFunFranchise.net.

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

Simple Steps to Effective Marketing

A favorite adage of my college journalism professor was this: “Assume the reader knows nothing, but don’t assume the reader is stupid.” In other words, deconstruct the complex to make it easily understood, but don’t dumb it down. In my years since school, I’ve realized the wisdom of that approach applies not just to journalism, but to business & marketing too.

Products and services can be complex. Your job as a marketer is, in part, to make the seemingly impenetrable easily understood, to lose the corporate terminology and convey your business’s value in human, accessible terms. Human terms may stir up passion on the part of the reader. So be genuine! Perhaps it is the story about how the business began?

High Touch High Tech – Our Story

Businesses that develop buyer personas for their products or services exemplify the “keep it simple” mantra. A buyer persona is a representation of the type of consumer you believe will be interested in what your company is selling. The idea is to address customers’ wants and needs directly–speaking to their specific pain points from their specific points of view. More broadly, it can be handy to envision intended prospects as people who–like my college prof–demand clarity and simplicity. This will help you to market effectively.

Here’s a checklist of how to keep it simple, without getting stupid.

Speak your customer’s language. Former West German Chancellor Willy Brandt once said, “If I am selling to you, I speak your language. If I am buying, dann müssen Sie Deutsch sprechen [then you must speak German].”

How do your customers describe your products? What words do they use? Be sure to use the same ones. You might refer to your online educational program as “professional services development,” but if your prospects are searching for “training” or “virtual seminars,” they won’t be able to find you.

If you can’t directly survey the people you are trying to reach, you can gain insight into their language online: Read the same publications or blogs they do; listen in on conversations on facebook,  twitter, LinkedIn; and use keyword research tools (like Google AdWords or Keyword Discovery) to see exactly what terms people are using in searches.

High Touch High Tech Marketing

Solve problems. Consider the world from your prospects’ point of view: How does what you sell improve their lives? Shoulder their burdens? Ease their pain?

Remember, your value is not in what you do–your value is in what you do for others. So, don’t just talk about your product’s features; rather, talk about what those features can accomplish for your customers. That seems simple enough. (In fact, it’s marketing 101.) But for entrepreneurs who live and breathe their businesses, it can be tricky to view the world via a customer-centric perspective.

Simon Sinek, author of Start With Why, preaches that people don’t buy what you do, they buy why you do it. So consider how that perspective might alter your explanation of your goods. For example, at High Touch High Tech what we sell is a service that provides hands-on science experiences for kids. But why we sell it is to stimulate the imagination and curiosity of children in science, so that they may develop a lifelong love for science.  With this new passion for science the children are more likely to enter careers in the sciences, engineering, medicine, etc.

High Touch High Tech Mission Statement


Make the customer the hero of your story. The best marketing has a human element to it. Your customers are people, which means they will relate better to your story if it’s somehow about them. Said another way: The more you align yourself with your customers, the more likely you will be to win their hearts (and their business!). Even if you sell something mundane (e.g., toasters) or seemingly intangible (e.g., back-end technology), put the focus on how it can touch people’s lives.

Why High Touch High Tech

Anticipate needs. Higher-ticket purchases can have a very long sales journey–sometimes as long as 18 to 24 months. In such a scenario, your buyer may already be 50 to 85 percent of the way toward a decision when he or she gets in touch with a sales rep, according to some estimates. That means you’ll want to anticipate his or her questions and answer them ahead of time, through the content you create (blog posts, FAQs, e-books, white papers, etc.).

Create marketing content that is honest, empathetic to the needs and wants of customers and seeded with utility. Your marketing content is on the front lines, playing the role a sales rep might have played in the pre-digital era.

So give these rules a go, because doing so can help you market more effectively, which calls to mind another fundamental rule of journalism, and of marketing, and perhaps of life itself: “No one will complain because you made something too easy to understand.”

To learn more about franchise opportunities with High Touch High Tech, visit us online at ScienceMadeFunFranchise.net.

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.