Social Media Marketing: Utilizing it as an Effective Tool

The average person uses social media websites for approximately 136 minutes a day, and as the number of social platforms increase so does the time being spent on them. Time spent on social media is greater than time devoted to grooming, eating and drinking, or even in-person social interactions. Using social media as a marketing tool is the most cost effective and resourceful way for a small business to grow their audience, which is why 97% of marketers are using it.

Why social media? Simply put, your customers are there and consuming colossal amounts of content daily.  It’s estimated that 70% of the U.S. population has at least one social media profile, and that there are more than 2.5 billion social media users worldwide. With the boundless number of consumers using social media platforms each day, small businesses are presented an unparalleled marketing avenue. It is necessary to be present and active on the channels that your target audience is using most often. Refusal to affiliate your business with social media pages neglects potential engagements that you could be having with your current and new customers.

Social media is a place where we connect to the world, expand our network, and keep in touch with our friends and family. The users of these platforms aren’t necessarily there with the purpose of being marketed to, but that doesn’t mean they aren’t following the brands they find valuable. Social media outlets allow you to unmask a more personal side of your business, demonstrating your voice on an intimate level, and supports authentic connections. Consumers are overwhelmingly more responsive on social media than they are to traditional, direct marketing messages. Brand recognition and visibility are increased as your content presents your business’ true voice and nature. While the consumer may have never heard of your company before, they are more likely to explore and become better acquainted with your business after noticing you across various social networks.

Another benefit of social media is that it allows you to more specifically target your audience, rather than broadly putting a message out for anyone to see. Targeting your audience will generate higher quality leads, and eventually boost your conversion rates. While not only being a more objective advertising avenue, it’s also more financially worthwhile than conventional advertising. Social media is estimated to be at least 3 times less expensive for paid advertisements than traditional media, but you also have the option of using it entirely free.

 

By being more active on social media, your search engine exposure increases. Search engine algorithms are alerted by links to social content, shares, likes and comments. The livelier these engagements the better your organic growth and visibility on search engine sites. Your competition can also be found on social media and search engines, so this engagement favors the diligent.

Consumers also use social networking to find recommendations. A survey found that 72% of consumers trust online reviews as much as personal recommendations! Use customer feedback, positive or negative, to thank them for their support, expose necessary areas of growth, and to boost your glowing reputation! Ask your current customers to leave reviews of their experiences, because 90% of future buyers rely on positive reviews to influence their purchasing decisions!

When executed correctly, social media is an unbeatable device. To feel like you aren’t getting the reciprocation deserved when investing your valuable time and effort is defeating to say the least. Before giving up on social media, ask yourself these questions: Are you posting the right content for your market? Are you posting enough? Are you simply posting at the wrong times? Research the various social media outlets to find the optimal times and days of the week that each platforms’ users are most active!  Know your audience, be persistent, and share content of value regularly! Best of luck in your social media endeavors!

 

 

 

 

Sources Cited:

Asano, E. “How Much Time Do People Spend on Social Media?” Social Media Today, January 2017.    Retrieved from https://www.socialmediatoday.com/marketing/how-much-time-do-people-spend-social-media-infographic

Smith, K. “15 Reasons Why Marketing Through Social Media is a Must For Every Small Business.” LYFE Marketing, January 2018. Retrieved from https://www.lyfemarketing.com/blog/marketing-through-social-media/

Bhat, U. “4 Reasons Why Your Social Media Posts are Not getting Engagement.” Cloohawk Blog, July 2018. Retrieved from https://www.cloohawk.com/blog/4-reasons-why-your-social-media-posts-are-not-getting-engagement

Planning for the Future: Buying A Recession-Proof Franchise

In our current US market, the economy is fortunately doing quite well! There is current expansion in job creation, GPD growth is continuous, interest rates are reliable and steady, and inflation is low! These are all very strong markers of a strong economy, or also known as the Goldilocks Economy.

The Goldilocks economy was named after the popular children’s story. Unlike Papa Bear’s porridge being too hot, or Mama Bear’s porridge being too cold, our economy is in the ideal “just right” state.  While this economy is most favorable for entrepreneurs, corporations and employees, how long is this economy realistically sustainable? How does one plan for the ever-unsure future, and create a defense for the potential of a fiscal downturn?

While business is satisfying and we’re comfortable in our current job market, preparing for the future should always be in the back of consumer’s minds. Creating your own business is always an excellent way to turn a profit, but it does come with added challenges compared to opening and operating a franchise business. There is always risks when opening a business, and losing your savings and investment is at the forefront of these risks. The safest bets of business being that of recession-proof franchise businesses, the places where people are going to spend even in the toughest of times.

This offers the question of which businesses have shown to be ‘recession-proof? Services seen as necessities are the most secure, being that regardless of economy, your hair is still going to grow, your taxes will still need to be prepared, and children will still be in need of an education.  Childcare education services continue flourish even in times of economic struggle. This market for enrichment programs includes sports, art, music, and more recently STEM (Science Technology Engineering Mathematics) education. Education franchises also have some of the higher pre-tax income margins, seeing an average of $106,205 yearly. Focus on education is often highlighted in times of high unemployment as a potential anchor for avoiding layoffs.

Franchising is the key tool in launching, operating, and growing your business. Many successful franchisers, like High Touch High Tech, assist franchisees in the structure of understanding their market, training and implementation, and strategic marketing plan initiatives. This benefits franchisees by offering a more focused, streamlined process than would be necessary with opening a business on their own. Opening a franchise offers the flexibility, entrepreneur status, and profit margins that are associated with being a business owner with the added collaboration and support of your franchiser.

High Touch High Tech is a franchise operation that has been offering franchise locations for more than 25 years, one of the longstanding names in STEM enrichment education.  We offer our franchisees the partnership of organization and foundation, in a market proven to be more resistant to bankruptcy and collapse. High Touch High Tech encourages those with a passion for education, independence, optimism and business savvy to secure business plan while the market is in your favor.

Sources cited:

Amadeo, Kimberly.  “How is the US economy doing?” The Balance, July 2019 Web.

Amadeo, KimberlyThe Balance, Glossary: Fiscal Terms, June 2019 Web.

Elgin, Jeff. “Starting a Business; Recession-Proof Franchises.” Entrepreneur, April 2009 Web.

Grossman, Rick. “Why You Should Buy a Franchise Instead of Starting Your Own.” Entrepreneur, December 2012 Web.

Stites, Eric.  “How much does it really cost to run a franchise business?” CNBC: Make It, May 2016 Web.

~From The Field~

From The Field- High Touch High Tech of Southeastern Michigan

 

My name is Ryan Stipp and I am the franchise owner of the High Touch High Tech franchise of Southeastern Michigan. This franchise has been in operation since 2006. I have been with the company since 2010 and have been the owner since 2016. Since I have been with the company, I think of us as not only educators but also role models. We teach our programs with a focus on the science, but also, we focus very much on relationships. I teach from the heart. I do this because I love the kids, all of them. I feel very lucky to be able to work with the kids of Southeastern Michigan and I show that in my teaching.

The best example of this is with a school that has been with us since the beginning. I focus almost entirely on Elementary programs but there is 1 preschool that I care very much about. It is called Tiny Tots. I visit the same kids once a month from September-May. I have come to adore the children of Tiny Tots over the years but what makes it amazing for me is seeing what the children have turned into as they get older. Many times, I will be in a class and a child will ask me “are you Rocket Ryan?” and I will say yes, and they remember me from preschool. That makes me day. Last month, I was working in a middle school with 7th graders, and one of the students remembered me, and I remembered them, and I was so proud of what they have grown into to. I visited that preschool this week and I have a picture of some of the kids and I have also included a picture of some of the thank you cards I have received over the years that I hang in my office as a constant reminder of just how lucky we really are.

 

Scientifically yours,

Rocket Ryan

ScienceMadeFunDET.net

 

 

High Touch High Tech Named a Top Low-Cost Franchise 2019!

 

 

High Touch High Tech Named a 2019 Top Low-Cost Franchise by Franchise Business Review

Independent Research Data Shows Franchisees Are Highly Satisfied with Their Investment in High Touch High Tech

 

Asheville, NC, April 9, 2019 –High Touch High Tech was identified by independent franchisee satisfaction research firm, Franchise Business Review, as being one of only 97 franchises to qualify for its 2019 Top Low-Cost Franchises list. Brands on the list had to have high franchisee satisfaction and an investment of under $100,000 at the time their franchisees participated in Franchise Business Review’s survey.

Franchise Business Review (FBR) provides the only rankings of franchises based solely on actual franchisee satisfaction and performance. FBR publishes its rankings of top franchises in its annual Guide to Today’s Top Franchises, as well as in quarterly reports throughout the year that rank the top franchises in specific sectors.

Thousands of franchisees representing over 150 low-cost brands participated in Franchise Business Review’s franchisee satisfaction survey between September 2017 and February 2019.

High Touch High Tech franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems, including training & support, operations, franchiser/franchisee relations, and financial opportunity.

“One of the most common myths around buying a franchise is that it’s too expensive. What most people don’t realize is that there are many low-cost opportunities available that can provide the satisfaction and perks of business ownership, without requiring a huge financial investment,” says Michelle Rowan, president & COO of Franchise Business Review. “The low-cost franchises that made this year’s list have all been rated highly by their franchisees and are excellent options for entrepreneurs considering franchise ownership.”

“We are thrilled to receive recognition by Franchise Business Review as a top low-cost franchise. Congratulations to our entire team, operating in 11 countries and serving 16 million children globally,” says Daniel Shaw, President & CEO of High Touch High Tech.

Visit FranchiseBusinessReview.com to see the full list of 2019 Top Franchises.

About High Touch High Tech

High Touch High Tech is a globally recognized leader in innovative hands-on science experiences for children. Over 16 million children annually take part in High Touch High Tech science experiences. Somewhere in the world, at this very moment, there is a High Touch High Tech fun science experience happening.

About Franchise Business Review

 Franchise Business Review (FBR) is the only independent market research firm that specializes in bench-marking franchisee satisfaction based exclusively on ratings and reviews from franchise owners. FBR publishes free and unbiased franchisee satisfaction research reports throughout the year online at http://www.FranchiseBusinessReview.com.

 

Media Contacts:

High Touch High Tech

Terri Connolly

Vice President, Brand Development

828.684.3192

tconnolly@ScienceMadeFun.net

 

 Franchise Business Review

Sarah Brady

Editorial Director

603.373.1552

sbrady@franchisebusinessreview.com

 

 

Happy 25th Anniversary to High Touch High Tech of Atlanta!

Happy 25th Anniversary to the High Touch High Tech of Atlanta Franchise!

 

 

To celebrate this anniversary we sat down with Helene Nelms to ask her a few questions about her time with HTHT ATL and her advice to anyone looking to invest in a HTHT Franchise!

What made you want to buy a HTHT Franchise? 

I enjoyed teaching for the founder, Dan Shaw, in Coral Springs FL, for a year in the company’s early stages.  I loved how his idea of “edutainment” thrilled both the teachers and students. During that time Dan began to sell franchises and I convinced my parents to partner with me to buy the metro Atlanta franchise. As a young single professional, I was excited to move out of Coral Springs FL, into a bigger city. Dianne, Richard and I believed in Dan’s vision and agreed to “make it happen” as Dad would say, in Atlanta, GA.

What advice would you give to a person looking to buy a HTHT Franchise?

HTHT provides is a time-tested product/service so market it in your territory in as many ways as possible. I am trying to slowly change with the times of social media but here is an old timer marketing tip that brought us in a lot of business. Every time you finish a program at a school drop off what we call “dear grade chair letters,”.  These letters begin by saying “Dear grade chair,” “we just successfully completed a hands-on science program with the (insert grade completed that day) Please inquire with them about how much the students and teachers enjoyed the experience.” Then continue explaining about your company and attach a brochure to each letter. Make sure you express that each program meets current grade specific standards for your area and are hands on and participatory by each student.  Ask the front office lady to kindly put the letters with brochures attached in the grade chair mail boxes of all grades except the grade you just completed. Therefore, at your office, you would have 6 stacks of letters for elementary school prepared with brochures attached that say…” We just successfully completed K, 1st, 2nd, 3rd, 4th, 5th” so that every time you go to one of those grades you grab five letters for that grade and put in all mailboxes except the grade you just completed.

What great experiences/trials/errors have you had with HTHT over the last 25 years?

WOW.  Not sure I can sum that up in a few lines but if I had to try I would say the last 25 years has taken a lot of hard work and dedication by both owners and employees but if you are going to pour your heart into your career it is extremely rewarding to know how much you, your partners, your teachers and assistants are positively influencing and impacting the lives of today’s youth. I am most grateful for the time flexibility the business provides the owners now that we are past the early years and established in our roles as partners.  Thanks to our outstanding, dedicated and reliable managers, teachers, and administrative assistants we grew the company as a team and I was able to raise three beautiful children in that time span alongside my two partners, that happen to be their grandparents. 🙂 My kids literally grew up at the office and with our extended High Touch High Tech family. Thanks to Dan’s original brilliant idea, Dianne, Richard, and I along with our exceptional team have had had the pleasure of positively impacting what I am guesstimating to be approximately 1.5 million children.  As to be expected, some years were more challenging than others both financially and logistically but to still be going strong after 24 years incorporated, I would say we must be doing something right. 🙂 In addition to our HTHT family, I am also lucky enough to have a supportive husband at home to bounce ideas off of.

What are you passionate about, what are your hobbies? 

We are a very sports minded family so much of my free time revolves around travel ball for all three of my teenagers. I also try to keep myself physically active with recreational athletics. Going to movies and comedy clubs are my favorite pastimes and I hope we get to travel more in the future.

Congratulations again, to Helene Nelms and her wonderful staff at HTHT of Atlanta!

Here is to another FUN 25 years!

ScienceMadeFunATL.net

 

 

HTHT Maine’s Dr. G

 

 

During the month of October, Dr. G., High Touch High Tech of Maine delivered a series titled “Maine Wildlife and Estuaries” at the Patten Free library in Bath, ME. In this series, kids explored ocean ecosystems, discovered how animals survive & thrive in nature, built pollination models, learned why certain creatures live in social groups and dissected owl pellets! This was a month full of hands-on fun science!

 

 

 

“All our little friends, both pre and after school, benefited greatly from all your thought-provoking science session series. I’ve counted ten in all, since summertime. Each exciting session was patiently and creatively planned, delivered with reverence and consideration to age development. Each session gently encouraged hands-on exploration, truly a fantastic learning experience for all! High Touch, High Tech is so very fortunate to have you, such an intelligent, hard-worker, on their science team. Please believe, our library budget couldn’t have been better spent on any other program this year, especially because you filled in STEM school curriculum gaps in our community. Even adults stopped by inquiring whether you run this sort of program for them. We look forward to seeing Dr. G in her ever-present “scientist white coat” during the new year!”  Carol McFadden, MLIS | Head of Children’s Services. 

 

 

 

 

 

Dr. G. would like to send a big “Thank you!” to Carol McFadden | Head of Children’s Services at Patten Free Library for the kind words, her encouraging thoughts and for letting Dr. G. with High Touch High Tech of Maine come into your beautiful library and make Science FUN for the children!

 

 

 

ScienceMadeFunME.net  

207.400.0937

High Touch High Tech welcomes our NEWEST Franchise Owner in Chicagoland!

High Touch High Tech – Science Made Fun is pleased to announce our newest Franchise owner!

Please welcome to the HTHT Family and our newest franchise owner of  Hight Touch High Tech Chicagoland, Victoria Harris.

Victoria traveled to Asheville, NC during the week of June 11-13 2018 to complete her franchise training.

Give Volcanic Victoria a warm welcome to the HTHT – Science Made Fun family!

 

Franchisee Spotlight Person is……

 

 Our March 2018 Franchisee Spotlight Person is…….

ANN EZRATTY

High Touch High Tech of South Florida

 

1. What is your favorite food?

All foods that she doesn’t have to cook….as Ms. Ann does not like to cook! I love Seafood, Chinese, Italian, Greek, Indian, Jewish, Israeli, Japanese, Vegan, Vietnamese etc.

2. What is your favorite music?

Classic Rock and Roll (I am an old Hippie), and “Islandy” music like Bob Marley and Jimmy Buffet.

3. How do you spend your free time?

My free time is spent hanging out with my sweet hubby Michael. Sitting  in our hot tub, going for a boat ride on our little fishing boat and spending time with my 3 children that live close by and my incredible 3 grandchildren. We have 1 daughter who lives in Germany and I really enjoy skyping with her on the weekends. We love going  down to the Keys to get away and are blessed to have that as an option since we are only a 2 hour car ride to Key Largo! I also love playing with my Italian Greyhound Max, my 2 rats “The Wrat Brothers”…Orville and Wilbur and our Gofen Cockatoo, Billy.

4. Superhero you most identify with?

Wonder Woman. I enjoy being very busy, I enjoy keeping a very organized and neat office and personal space, I enjoy volunteering at the local Animal Care and Control where I am an official “Dog Walker”. It seems as if every day from beginning to end is busy, busy and I aspire for excellence in all that I do.

5. Favorite part of owning a HTHT Franchise?

The independence I have in my day. I like being a business woman and having control as to how I manage my employees, clients and office. I also enjoy knowing that our program has a direct and powerful impact on the lives of children and I know that hundreds of children over the past 23 years that I have been doing  this, have gone into a science field as a result of our hands-on science programs.

 

Thank you Ann Ezratty for all the hard work you do at HTHT of SFL and Congratulations on becoming the 2018 1st Quarter Franchisee Spotlight Person!!

https://www.facebook.com/hthtsfl/

High Touch High Tech Named a 2018 Top Franchise

High Touch High Tech Named a 2018 Top Franchise by Franchise Business Review

 Independent Survey Shows Franchise Owners Are Highly Satisfied with High Touch High Tech’s Performance

Asheville, NC, January 9, 2018– High Touch High Tech was recently named a top franchise for 2018 by Franchise Business Review. This is the 13th annual ranking of the top 200 award-winning franchise opportunities. The list is available at https://franchisebusinessreview.com/page/top-franchise-opportunities/.

The mission of High Touch High Tech is to introduce children, at an early age, to the amazing world of science and nature by providing innovative, educational, hands-on programs that are presented in a fun manner, that nurtures their budding young minds and stimulate both their imagination and curiosity. For more than 20 years, the rapidly growing children’s education franchise has cultivated an outstanding & diverse family of franchisees ranging from former educators to corporate executives.

Each year, over sixteen million kids participate in the company’s inquiry-based programming. Every day, every hour, somewhere in the world, there is a High Touch High Tech program currently happening.  As the leader in innovative, hands-on science & nature experiences, they continue to leave a lasting impression by making science concepts both meaningful & memorable for children of all ages.

Franchise Business Review, a franchise market research firm that performs independent surveys of franchisee satisfaction, provides the only rankings and awards for franchise companies based solely on actual franchisee satisfaction and performance. Franchise Business Review publishes its rankings of the top 200 franchises in its annual Guide to Today’s Top Franchises.

High Touch High Tech was among 307 franchise brands, representing over 28,000 franchise owners, that participated in Franchise Business Review’s research. High Touch High Tech’s franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems, including training & support, operations, franchiser/franchisee relations, and financial opportunity.

“There are thousands of successful franchise companies operating in North America, but many of those companies do not offer a solid investment opportunity for the actual franchise owners,” says Eric Stites, CEO of Franchise Business Review. “As an independent research firm, we rate the franchise companies in the marketplace today and identify those that have the highest levels of satisfaction and performance among their franchisees in order to help entrepreneurs when choosing which franchise to invest in. The companies on this year’s list are the top performing brands in the areas critical to their franchisees’ success.”

“I am excited and humbled to learn that High Touch High Tech was ranked in the Top 50 in the 2018 Franchisee Satisfaction Awards. This award provides wonderful affirmation of the hard work we put in, and our corporate culture of supporting our franchisees, realizing everyday that our success is linked to our franchisees success.” says Daniel Shaw, President & CEO of High Touch High Tech.

Visit FranchiseBusinessReview.com to see the full description of the 2018 Top Franchises.

About Franchise Business Review

Franchise Business Review (FBR) is the only independent market research firm that specializes in bench marking franchisee satisfaction based exclusively on ratings and reviews from franchise owners. FBR publishes free and unbiased franchisee satisfaction research reports throughout the year online at http://www.FranchiseBusinessReview.com.

Media Contacts:

High Touch High Tech

Terri Connolly

Vice President, Brand Development

828.684.3192

tconnolly@ScienceMadeFun.net

 

Franchise Business Review

Ali Forman

B2B Marketing Manager

603.319.4818

ali@franchisebusinessreview.com