Change Now! Before it’s too Late

Familiarity is comfortable. Familiarity feels safe, at least until the winds of change begin to blow. By the time you hear of gossip predicting financial collapse, it’s too late. Panic ensues, you’re left drowning in a sea of paranoid peers battling layoffs, bankruptcy and failure.

 

But how do you stay ahead? How do you build a blueprint to fend off the next recession? Embracing change while it’s still on the horizon allots yourself time to plan while you’re still intact. Changing before necessary is the hardest time to do so and feels a lot like welcoming grief. The bitter heartache accompanying recession becomes more avoidable when you reexamine current satisfaction.

But how do you stay ahead? How do you build a blueprint to fend off the next recession? Embracing change while it’s still on the horizon allots yourself time to plan while you’re still intact. Changing before necessary is the hardest time to do so and feels a lot like welcoming grief. The bitter heartache accompanying recession becomes more avoidable when you reexamine current satisfaction.

 

Owning a business is challenging but owning one with a proven record of financial hardiness is much more straightforward. High Touch High Tech has been operating franchises for 25 years, seeing growth despite multiple recessions. Parents and teachers demand our STEM education services through in-school field trips, after-school programs, birthday parties, and summer camps regardless of the economy’s status. We work in a business that sells itself, offering exciting science experiences to curious young minds.

Education is a focus in financial downturn. Education the one thing no one can take from you and may be your saving grace when workforce cutbacks are being made. Parents facing unemployment see education as a tool to provide their children financial successes in the future, a form of prosperity insurance. We at High Touch High Tech have seen this prioritization in action and have been fortunate to expand as a result.

Focus on change before it changes your state. Read more from Entrepreneur magazine about other business owners who decided to make premature adjustments.

Social Media Marketing: Utilizing it as an Effective Tool

The average person uses social media websites for approximately 136 minutes a day, and as the number of social platforms increase so does the time being spent on them. Time spent on social media is greater than time devoted to grooming, eating and drinking, or even in-person social interactions. Using social media as a marketing tool is the most cost effective and resourceful way for a small business to grow their audience, which is why 97% of marketers are using it.

Why social media? Simply put, your customers are there and consuming colossal amounts of content daily.  It’s estimated that 70% of the U.S. population has at least one social media profile, and that there are more than 2.5 billion social media users worldwide. With the boundless number of consumers using social media platforms each day, small businesses are presented an unparalleled marketing avenue. It is necessary to be present and active on the channels that your target audience is using most often. Refusal to affiliate your business with social media pages neglects potential engagements that you could be having with your current and new customers.

Social media is a place where we connect to the world, expand our network, and keep in touch with our friends and family. The users of these platforms aren’t necessarily there with the purpose of being marketed to, but that doesn’t mean they aren’t following the brands they find valuable. Social media outlets allow you to unmask a more personal side of your business, demonstrating your voice on an intimate level, and supports authentic connections. Consumers are overwhelmingly more responsive on social media than they are to traditional, direct marketing messages. Brand recognition and visibility are increased as your content presents your business’ true voice and nature. While the consumer may have never heard of your company before, they are more likely to explore and become better acquainted with your business after noticing you across various social networks.

Another benefit of social media is that it allows you to more specifically target your audience, rather than broadly putting a message out for anyone to see. Targeting your audience will generate higher quality leads, and eventually boost your conversion rates. While not only being a more objective advertising avenue, it’s also more financially worthwhile than conventional advertising. Social media is estimated to be at least 3 times less expensive for paid advertisements than traditional media, but you also have the option of using it entirely free.

 

By being more active on social media, your search engine exposure increases. Search engine algorithms are alerted by links to social content, shares, likes and comments. The livelier these engagements the better your organic growth and visibility on search engine sites. Your competition can also be found on social media and search engines, so this engagement favors the diligent.

Consumers also use social networking to find recommendations. A survey found that 72% of consumers trust online reviews as much as personal recommendations! Use customer feedback, positive or negative, to thank them for their support, expose necessary areas of growth, and to boost your glowing reputation! Ask your current customers to leave reviews of their experiences, because 90% of future buyers rely on positive reviews to influence their purchasing decisions!

When executed correctly, social media is an unbeatable device. To feel like you aren’t getting the reciprocation deserved when investing your valuable time and effort is defeating to say the least. Before giving up on social media, ask yourself these questions: Are you posting the right content for your market? Are you posting enough? Are you simply posting at the wrong times? Research the various social media outlets to find the optimal times and days of the week that each platforms’ users are most active!  Know your audience, be persistent, and share content of value regularly! Best of luck in your social media endeavors!

 

 

 

 

Sources Cited:

Asano, E. “How Much Time Do People Spend on Social Media?” Social Media Today, January 2017.    Retrieved from https://www.socialmediatoday.com/marketing/how-much-time-do-people-spend-social-media-infographic

Smith, K. “15 Reasons Why Marketing Through Social Media is a Must For Every Small Business.” LYFE Marketing, January 2018. Retrieved from https://www.lyfemarketing.com/blog/marketing-through-social-media/

Bhat, U. “4 Reasons Why Your Social Media Posts are Not getting Engagement.” Cloohawk Blog, July 2018. Retrieved from https://www.cloohawk.com/blog/4-reasons-why-your-social-media-posts-are-not-getting-engagement

Science Experiences that Come to You: High Touch High Tech Secures Trademark

High Touch High Tech: Science Experiences that Come to You!

The United States Patent and Trademark Office has once again renewed and awarded this trademark to High Touch High Tech. A slogan that so well represents the goal, objective and purpose HT2.

“This phrase has resonated with a generation of teachers to define and represent our brand, which offers incredible science experiences” said Dinosaur Dan Shaw, founder of High Touch High Tech. High Touch High Tech is celebrating its 25th year serving students, teachers, and parents all over the world.

Shaw says the programs offered by HT2 stretches the imagination and curiosity of kids, establishing a love for science in students across its global franchise network. High Touch High Tech has franchise locations in 11 countries, most recently a location in China.

High Touch High Tech is recognized on an international scale as being a leader in tangible science experiences for children and has been a fundamental player in STEM enrichment education. The acronym for STEM (Science Technology Engineering Mathematics) was introduced in 2001, almost a decade after HT2 ‘s founding.  Our brand has been able to fortify ingenuity and enthusiasm for STEM learning for a silver era.

For 25 years we have been cultivating pertinent, comprehensive content to nourish the ever-evolving STEM fields and delivering those experiments to blossoming minds. High Touch High Tech administers programs to more than 16 million students annually and will continue to deliver science experiences directly to you.

Planning for the Future: Buying A Recession-Proof Franchise

In our current US market, the economy is fortunately doing quite well! There is current expansion in job creation, GPD growth is continuous, interest rates are reliable and steady, and inflation is low! These are all very strong markers of a strong economy, or also known as the Goldilocks Economy.

The Goldilocks economy was named after the popular children’s story. Unlike Papa Bear’s porridge being too hot, or Mama Bear’s porridge being too cold, our economy is in the ideal “just right” state.  While this economy is most favorable for entrepreneurs, corporations and employees, how long is this economy realistically sustainable? How does one plan for the ever-unsure future, and create a defense for the potential of a fiscal downturn?

While business is satisfying and we’re comfortable in our current job market, preparing for the future should always be in the back of consumer’s minds. Creating your own business is always an excellent way to turn a profit, but it does come with added challenges compared to opening and operating a franchise business. There is always risks when opening a business, and losing your savings and investment is at the forefront of these risks. The safest bets of business being that of recession-proof franchise businesses, the places where people are going to spend even in the toughest of times.

This offers the question of which businesses have shown to be ‘recession-proof? Services seen as necessities are the most secure, being that regardless of economy, your hair is still going to grow, your taxes will still need to be prepared, and children will still be in need of an education.  Childcare education services continue flourish even in times of economic struggle. This market for enrichment programs includes sports, art, music, and more recently STEM (Science Technology Engineering Mathematics) education. Education franchises also have some of the higher pre-tax income margins, seeing an average of $106,205 yearly. Focus on education is often highlighted in times of high unemployment as a potential anchor for avoiding layoffs.

Franchising is the key tool in launching, operating, and growing your business. Many successful franchisers, like High Touch High Tech, assist franchisees in the structure of understanding their market, training and implementation, and strategic marketing plan initiatives. This benefits franchisees by offering a more focused, streamlined process than would be necessary with opening a business on their own. Opening a franchise offers the flexibility, entrepreneur status, and profit margins that are associated with being a business owner with the added collaboration and support of your franchiser.

High Touch High Tech is a franchise operation that has been offering franchise locations for more than 25 years, one of the longstanding names in STEM enrichment education.  We offer our franchisees the partnership of organization and foundation, in a market proven to be more resistant to bankruptcy and collapse. High Touch High Tech encourages those with a passion for education, independence, optimism and business savvy to secure business plan while the market is in your favor.

Sources cited:

Amadeo, Kimberly.  “How is the US economy doing?” The Balance, July 2019 Web.

Amadeo, KimberlyThe Balance, Glossary: Fiscal Terms, June 2019 Web.

Elgin, Jeff. “Starting a Business; Recession-Proof Franchises.” Entrepreneur, April 2009 Web.

Grossman, Rick. “Why You Should Buy a Franchise Instead of Starting Your Own.” Entrepreneur, December 2012 Web.

Stites, Eric.  “How much does it really cost to run a franchise business?” CNBC: Make It, May 2016 Web.