Posts Tagged ‘social media’



The Importance of Social Media for Small Business

  You’ve probably heard it over and over, how important social media is for your business. Well here are some of the reasons as to why having those social media channels and making time each day to post on those platforms is so important.  Americans spend nearly a quarter of their online time on social [...]

Franchisee Technology Wish List

Even the most technology resistant among us are coming to realize, through constant bombardment by its bombs of influence, that the explosion of technology has become one of the most important factors to success in business. Franchisees will benefit greatly from association with a franchisor who leverages technology to maximum effect. Here’s are several franchise-crucial web [...]

Delicious Bookmark Sharing for Franchises

In 2011 Steve Chen and Chad Hurley, the creators of YouTube, purchased the already popular social bookmarking site delicious.com with plans to transform it into a social bookmarking destination using the same talents that enabled them to sell their last creation to Google for 1.65 billion dollars. Social bookmarking is a simple and powerful way for franchises [...]

Facebook Ad Targeting for Franchises

Franchises which draw their consumer base from specific demographics will get all the traditional benefits of Pay Per Click (PPC) advertising with facebook ads while keeping costs low. You are able to choose the location, gender, age, likes and interests, relationship status, workplace and education of your target audience. Since your ad will only be [...]

The Must of Social Marketing

Playing Along Like it or not, the web is a world of appearance and trends wielding enormous and growing influence on what we consume, with social marketing riding the crest of this wave. The way to set your franchise business apart from competing interests is not to stay home. Join the pack and get in [...]

How To Write Your Business’s Story

In a lot of ways, people don’t buy products anymore — they buy your story. That means companies must constantly refine and redefine their stories and present them in innovative ways. A brand story envelops your mission as a company, your culture and your history: How did you get started? Why do you do what [...]

Smarter, not harder! Social Media

As a small business owner, you have to wear many different hats to keep your business running and growing. Between staffing, scheduling, purchasing, customer service, marketing, and all the other tasks, you’ll start to wish you could clone yourself just to get it all done! Well, any successful business person will tell you that success comes [...]