Here We Grow Again: New HTHT Franchise Announced in Doha, Qatar!

High Touch High Tech is happy to announce a new addition to our ever-growing, global science family! The NEW HTHT franchise will be opening in 2014 in Doha, Qatar.  

Four million kids annually participate in High Touch High Tech programs. Every day, every hour, somewhere in the world, there is a High Touch High Tech program currently happening.  As the leader in innovative hands-on science & nature experiences, we have created a community of young learners keen on rolling up their sleeves, fueling their imagination, sparking their curiosity, and doing REAL science. 

We are thrilled to be expanding into Qatar & are looking forward to bringing our signature hands-on science experiences to children in this new part of the world.  From the United States of America to the corners of Canada to the coasts of South Korea, the new HTHT of Qatar joins our outstanding family of existing franchisees serving 27 locations across the globe! 

To learn more about the HTHT franchise system & the current business opportunities

with High Touch High Tech, visit us online at

Simple Steps to Effective Marketing

A favorite adage of my college journalism professor was this: “Assume the reader knows nothing, but don’t assume the reader is stupid.” In other words, deconstruct the complex to make it easily understood, but don’t dumb it down. In my years since school, I’ve realized the wisdom of that approach applies not just to journalism, but to business & marketing too.

Products and services can be complex. Your job as a marketer is, in part, to make the seemingly impenetrable easily understood, to lose the corporate terminology and convey your business’s value in human, accessible terms. Human terms may stir up passion on the part of the reader. So be genuine! Perhaps it is the story about how the business began?

High Touch High Tech – Our Story

Businesses that develop buyer personas for their products or services exemplify the “keep it simple” mantra. A buyer persona is a representation of the type of consumer you believe will be interested in what your company is selling. The idea is to address customers’ wants and needs directly–speaking to their specific pain points from their specific points of view. More broadly, it can be handy to envision intended prospects as people who–like my college prof–demand clarity and simplicity. This will help you to market effectively.

Here’s a checklist of how to keep it simple, without getting stupid.

Speak your customer’s language. Former West German Chancellor Willy Brandt once said, “If I am selling to you, I speak your language. If I am buying, dann müssen Sie Deutsch sprechen [then you must speak German].”

How do your customers describe your products? What words do they use? Be sure to use the same ones. You might refer to your online educational program as “professional services development,” but if your prospects are searching for “training” or “virtual seminars,” they won’t be able to find you.

If you can’t directly survey the people you are trying to reach, you can gain insight into their language online: Read the same publications or blogs they do; listen in on conversations on facebook,  twitter, LinkedIn; and use keyword research tools (like Google AdWords or Keyword Discovery) to see exactly what terms people are using in searches.

High Touch High Tech Marketing

Solve problems. Consider the world from your prospects’ point of view: How does what you sell improve their lives? Shoulder their burdens? Ease their pain?

Remember, your value is not in what you do–your value is in what you do for others. So, don’t just talk about your product’s features; rather, talk about what those features can accomplish for your customers. That seems simple enough. (In fact, it’s marketing 101.) But for entrepreneurs who live and breathe their businesses, it can be tricky to view the world via a customer-centric perspective.

Simon Sinek, author of Start With Why, preaches that people don’t buy what you do, they buy why you do it. So consider how that perspective might alter your explanation of your goods. For example, at High Touch High Tech what we sell is a service that provides hands-on science experiences for kids. But why we sell it is to stimulate the imagination and curiosity of children in science, so that they may develop a lifelong love for science.  With this new passion for science the children are more likely to enter careers in the sciences, engineering, medicine, etc.

High Touch High Tech Mission Statement

Make the customer the hero of your story. The best marketing has a human element to it. Your customers are people, which means they will relate better to your story if it’s somehow about them. Said another way: The more you align yourself with your customers, the more likely you will be to win their hearts (and their business!). Even if you sell something mundane (e.g., toasters) or seemingly intangible (e.g., back-end technology), put the focus on how it can touch people’s lives.

Why High Touch High Tech

Anticipate needs. Higher-ticket purchases can have a very long sales journey–sometimes as long as 18 to 24 months. In such a scenario, your buyer may already be 50 to 85 percent of the way toward a decision when he or she gets in touch with a sales rep, according to some estimates. That means you’ll want to anticipate his or her questions and answer them ahead of time, through the content you create (blog posts, FAQs, e-books, white papers, etc.).

Create marketing content that is honest, empathetic to the needs and wants of customers and seeded with utility. Your marketing content is on the front lines, playing the role a sales rep might have played in the pre-digital era.

So give these rules a go, because doing so can help you market more effectively, which calls to mind another fundamental rule of journalism, and of marketing, and perhaps of life itself: “No one will complain because you made something too easy to understand.”

To learn more about franchise opportunities with High Touch High Tech, visit us online at

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

6 Facts on Starting a Franchise Business

Thousands of people are getting involved with franchises. If you’re thinking about becoming one of the many franchise owners, there are 6 facts to know before you jump in:

1. Franchising opportunities are everywhere

When most people think franchising, they think fast food, but virtually every industry has begun offering franchise opportunities. Whether your passion is accounting, retail, or communications, there is a franchise opportunity out there that will interest you.

2. Franchises require an investment on your part

Starting up a franchise is often cheaper than starting up a business on your own. However, there are still start-up costs that you will be responsible for.

However, by starting a franchise, you will get to take advantage of bulk rates on things like your IT equipment, public relations services, and marketing materials. Because they are so big, franchisors tend to get discounts that “normal” companies could never get on their own.

United States Franchise Investment

International Franchise Investment

3. Franchising means you don’t have to start from scratch

When you open up a franchise, you get to use a product, a brand name, and a business model that has already been successful. Start-up companies work for years to get that kind of recognition. But by franchising, you get a good reputation right off the bat.

Franchise Marketing Strategy

4. Franchisors are highly regulated

There are national regulation measures in place to make sure that franchisors are acting properly. Those rules can actually make it easier for you to start a franchise, instead of your own private company.

5. Franchises can be operated from anywhere

Because there are so many different opportunities out there, you can find a franchise that fits your lifestyle. If you don’t want to work in a traditional office, there are plenty of franchises that allow you the freedom to work at home or in a mobile environment.

Franchise Locations

6. Franchising means having access to constant support

When you’re just starting out, your franchisor will provide you with training and support, so that you can get up to speed quickly. They may even put you in touch with other franchisees so that you can swap ideas. And, a good franchisor will also provide you with ongoing training, so that you can keep current on all of the latest trends and developments.

Franchisee Training 

To learn more about franchise opportunities with High Touch High Tech, visit us online at

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

The Must of Social Marketing

Playing Along

Like it or not, the web is a world of appearance and trends wielding enormous and growing influence on what we consume, with social marketing riding the crest of this wave. The way to set your franchise business apart from competing interests is not to stay home. Join the pack and get in the game!

Skyrocket Web Visits with Viral Messaging and Imaging Channels

Though enigmatic in its routes of influence, communities of interconnected friends and business relations leverage the viral force of billions of followers, friends, and contacts. Blog articles, viral videos, compelling photo albums, and targeted messaging have an uncanny, if somewhat nebulously motivated, ability to generate thousands of visits every month to franchise sales vehicles. Each social media property becomes a spoke in an influential wheel of interconnected web traffic, each spoke amplifying the effectiveness of every other spoke and driving consumers to the hub of the wheel: a franchisee’s main web site.

Case Study: a handful of blog posts which have gone viral by being posted and shared on Pinterest have multiplied visits to tenfold. This increase, startling in its initial explosion 8 months ago, has not dropped off since then.

Here’s an article which will help franchises develop viral messaging strategies by learning what types of content are most likely to be successful: Hard Thoughts About SEO & Link Bait.

To Search Is To Find

Since one of the largest factors determining your franchise site’s Google rank is the number of links from other sites, social media’s ability to automatically blanket the web with links is an invaluable tool helping your site to achieve placement on page 1 of search results. Every site has a Google rank—a relative number from 1 to 5 determining its importance. And the keywords on every web page have an aggregate content bias which, when linked to your pages, reinforces your content’s topical relevance. Since Google’s bread and butter is revealing the most relevant content for a given search, strong linking and strong content relevance mean higher listing position. To explore the reasons for this behavior, read How to Improve Site Credibility Through Search and Social Media.

Today in America there are nearly 1,000,000 franchises covering over 3,000 industries. A third of those markets, or 1,000, have appeared in the last ten years. That means new and successful franchises are being started in new industries every day. The ht2 business model has bred successful businesses since 1992 using novel concepts matching the trend of service-oriented franchise growth.

To learn more about franchise opportunities with High Touch High Tech, visit us online at

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

Content Management and Franchisee Sites

So you’re looking to buy a business, and you’re keen on joining a franchise because you understand that a huge share of the work will already be done for you. Smart move. And now you’re considering what franchise to join and looking for those which will make it easy to design and build your web site. With the huge marketing influence that the web wields in today’s marketplace, a key indicator of which franchises will support you in building your business and which ones will let you fend for yourself is how much and what type of assistance you will receive when building your web site and “populating” it with content.


The 3 Flavors of Franchise Web Solutions

1. You’re on your own

If it’s not stated plainly on the franchise’s web site, the best way to determine what brand of web support you will receive as a franchisee is to go to the company’s franchise locations page and visit the sites of franchises within the system. Check out a handful of their sites and you’ll get a feel for the franchise’s web offering. If all of the sites are different, and under their own TLD (Top Level Domain), it probably means that the franchise offers no web site or web support whatsoever. In this case, go elsewhere! If you buy into a franchise of this type, not only will you subject yourself to lots of unneccesary work, your site is not likely to be professionally branded across the entire franchise. This defeats one of the big advantages of going with a franchise with a recognized brand to give your marketing plan a boost through consumer brand recognition.

2. A generic site on the franchise’s main web site

Some franchises expect their franchisees to settle for a boilerplate web site located on their corporate site. That way, they can reap the benefits of the visitors your site generates. We’ve all seen the horrendously generic result of this type of arrangement, which we hesitate to describe using the word “support.” Although this is better than toughing it out on your own by making your own web site, what your business will need to be successful is its own web site and this means having your own TLD. Your TLD will be on all brochures, newsletters, promotional materials, facebook page, Google listings, etc. It will be the place you send prospective customers and the phrase echoed by all of your representatives in the field when they are asked where to find out more about your company. In addition, every email you and your office staffs will be further promotion of your TLD, via the domain name of your email address and email signature. So you can see why establishing your site under your franchise’s own domain name is absolutely vital.

3. Content Management System (CMS)

Far and away the best alternative for franchisees is customizing their own web site under their own domain name using a CMS provided and maintained by the franchise’s corporate office. The beauty of this setup is that franchisees need not concern themselves with forming a relationship with a skilled web designer and web host, making sure their site conforms to franchise brand standards, determining how and which site features will best serve their business, optimizing their site for search engines, updating their site to stay abreast of ongoing changes in the Internet, and regularly developing graphic and media deliverables to keep their site fresh. All of these web site considerations will be handled by the corporate office. If this breed of full service content management packages also empowers franchisees by locating their sites under a TLD that they choose, it’s the best of all possible situations, since the CMS allows a variety of customization features allowing franchisees to populate their own site content, add search engine keywords, monitor web traffic, add graphics to their sites from a corporate-approved set, upload documents to make available on their sites, and much more. Please make sure that the franchise you start your business with fits this description.

Here’s is an example of a franchisee site built using a content management system for a High Touch High franchise:

Franchisee Web Site

In addition to the fully branded corporate managed setup mentioned above, our franchisees benefit from training videos, branding and promotional resources, a science blog which generates 15,000 unique visitors a month, a value-added kids’ site, a reserveration system, Facebook and email campaign features, and much more. It is important that the franchise strikes the right balance of empowering franchisees to respond to their unique market space while ensuring that brand standards are met through centrally disseminated graphics, code, and content.

To learn more about franchise opportunities with High Touch High Tech, visit us online at

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.