Listing older posts

Franchisee Screen Sharing with join.me

Written by: on March 1, 2013 @ 9:23 pm

A free tool has emerged that can be used for a wide range of franchise communcations, including rich interactions for marketing support and technology support. Join.me is compatible with all recent versions on Mac and Windows platforms. Up to 10 participants can join a franchise or franchisee hosted conference held on any users computer using the [...]

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Catogories: Business Operations, Start a Business, Technology Training, Training
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Simple Steps to Effective Marketing

Written by: on February 5, 2013 @ 7:03 pm

A favorite adage of my college journalism professor was this: “Assume the reader knows nothing, but don’t assume the reader is stupid.” In other words, deconstruct the complex to make it easily understood, but don’t dumb it down. In my years since school, I’ve realized the wisdom of that approach applies not just to journalism, [...]

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Catogories: Branding, Business Model, Entrepreneurs, Franchise Marketing, Franchise Pricing, Franchise Profits
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Delicious Bookmark Sharing for Franchises

Written by: on January 25, 2013 @ 8:38 pm

In 2011 Steve Chen and Chad Hurley, the creators of YouTube, purchased the already popular social bookmarking site delicious.com with plans to transform it into a social bookmarking destination using the same talents that enabled them to sell their last creation to Google for 1.65 billion dollars. Social bookmarking is a simple and powerful way for franchises [...]

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Catogories: Delicious, Franchise, Franchise Marketing, Franchisee, Social Media, Technology Training
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The Five Broad Strokes of Marketing

Written by: on January 14, 2013 @ 6:02 pm

A lot of marketing theory confuses people because it’s more complicated than it has to be. While wondrous new technologies can help you in your mission of raising your profits, marketers don’t let those technologies blur that mission. Keeping it simple is a powerful competitive advantage when it comes to speed and profitability. The seller [...]

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Catogories: Branding, Franchise Marketing, Franchise Pricing, Franchise Profits
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Facebook Ad Targeting for Franchises

Written by: on January 2, 2013 @ 3:24 pm

Franchises which draw their consumer base from specific demographics will get all the traditional benefits of Pay Per Click (PPC) advertising with facebook ads while keeping costs low. You are able to choose the location, gender, age, likes and interests, relationship status, workplace and education of your target audience. Since your ad will only be [...]

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Catogories: Facebook, Social Media
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Success by Using the Franchisor’s Way

Written by: on December 28, 2012 @ 10:05 pm

Franchises would be at the top of any list of investments people consider a sure bet. After all, the thinking goes, an entrepreneur is buying into an existing company and opening an outlet where none exists. Surely, the money will just pour in. Of course, it isn’t that simple. But it can work if you [...]

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Catogories: Start a Business
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Entrepreneur 34th Annual Franchise 500

Written by: on December 14, 2012 @ 11:27 pm

The rankings are out….and we could not be more thrilled with the results! High Touch High Tech – Science Made Fun Franchise has been ranked #196 in Entrepreneur Magazine’s 2013 Franchise 500 and named #1 in Category for Children’s Enrichment Programs.                     We are honored to receive this recognition [...]

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Catogories: Franchise, Franchise News
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Which Franchise Markets Are The Best?

Written by: on November 30, 2012 @ 2:35 pm

The most profitable markets or industries in franchising are the ones least affected by the lousy economy that has marked the past few years. No matter how bad the economy, what are consumers still spending money on? One area of the economy that is somewhat recession proof is child care and related areas. People will [...]

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Catogories: Business Model, Economics, Education, Franchise, Start a Business, US Economy
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6 Facts on Starting a Franchise Business

Written by: on November 21, 2012 @ 9:28 pm

Thousands of people are getting involved with franchises. If you’re thinking about becoming one of the many franchise owners, there are 6 facts to know before you jump in: 1. Franchising opportunities are everywhere When most people think franchising, they think fast food, but virtually every industry has begun offering franchise opportunities. Whether your passion [...]

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Catogories: Franchise, Franchise Investment, Franchise Marketing, Franchise Profits, Franchisor, Start a Business
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