Written by: on January 2, 2013 @ 3:24 pm

Franchises which draw their consumer base from specific demographics will get all the traditional benefits of Pay Per Click (PPC) advertising with facebook ads while keeping costs low. You are able to choose the location, gender, age, likes and interests, relationship status, workplace and education of your target audience.

Since your ad will only be shown to users relevant to your target criteria, the number of clicks will be lower and the quality of users visiting your promotions will be much higher. Ask your franchise marketing team if they provide systems or guides to empower your social media advertising campaigns.

Interests Targeting

Interest targeting helps franchises target facebook users based on information they’ve added to their timeline and profile. This considers information such as the pages they like, apps they use and other information.

Facebook Interests Settings

Facebook Ad Interests Targeting

For example, High Touch High Tech franchisees specialize in fun and educational science programs for kids. So franchisees might display their ads to users who have shown an interest in general science topics, science education, parenting, and teaching. Interests targeting will help them reach those customers most likely to make a program reservation.

Intrigued? Meet our franchisees to see if investing in a Science Made FUN! franchise is right for you.

Age & Birthday Targeting

Birthday targeting lets you create ads that are targeted to people who have a birthday in the next week. This helps you create highly relevant ads or highlight special discounts, offers or promotions that are available to people on their birthdays.

Facebook Age & Birthday Settings

Facebook Ad Age & Birthday Targeting

Location Targeting

If your franchise business sells primarily to your local community, location targeting is right for you.

You can target by:

• Countries

• Specific radius from city

• Zip code Facebook Location Settings

Facebook Location Settings

Facebook Ad Location Settings

To learn more about franchise opportunities with High Touch High Tech, visit us online at ScienceMadeFunFranchise.net.

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

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Catogories: Facebook, Social Media

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