Social Media Marketing: Utilizing it as an Effective Tool

The average person uses social media websites for approximately 136 minutes a day, and as the number of social platforms increase so does the time being spent on them. Time spent on social media is greater than time devoted to grooming, eating and drinking, or even in-person social interactions. Using social media as a marketing tool is the most cost effective and resourceful way for a small business to grow their audience, which is why 97% of marketers are using it.

Why social media? Simply put, your customers are there and consuming colossal amounts of content daily.  It’s estimated that 70% of the U.S. population has at least one social media profile, and that there are more than 2.5 billion social media users worldwide. With the boundless number of consumers using social media platforms each day, small businesses are presented an unparalleled marketing avenue. It is necessary to be present and active on the channels that your target audience is using most often. Refusal to affiliate your business with social media pages neglects potential engagements that you could be having with your current and new customers.

Social media is a place where we connect to the world, expand our network, and keep in touch with our friends and family. The users of these platforms aren’t necessarily there with the purpose of being marketed to, but that doesn’t mean they aren’t following the brands they find valuable. Social media outlets allow you to unmask a more personal side of your business, demonstrating your voice on an intimate level, and supports authentic connections. Consumers are overwhelmingly more responsive on social media than they are to traditional, direct marketing messages. Brand recognition and visibility are increased as your content presents your business’ true voice and nature. While the consumer may have never heard of your company before, they are more likely to explore and become better acquainted with your business after noticing you across various social networks.

Another benefit of social media is that it allows you to more specifically target your audience, rather than broadly putting a message out for anyone to see. Targeting your audience will generate higher quality leads, and eventually boost your conversion rates. While not only being a more objective advertising avenue, it’s also more financially worthwhile than conventional advertising. Social media is estimated to be at least 3 times less expensive for paid advertisements than traditional media, but you also have the option of using it entirely free.

 

By being more active on social media, your search engine exposure increases. Search engine algorithms are alerted by links to social content, shares, likes and comments. The livelier these engagements the better your organic growth and visibility on search engine sites. Your competition can also be found on social media and search engines, so this engagement favors the diligent.

Consumers also use social networking to find recommendations. A survey found that 72% of consumers trust online reviews as much as personal recommendations! Use customer feedback, positive or negative, to thank them for their support, expose necessary areas of growth, and to boost your glowing reputation! Ask your current customers to leave reviews of their experiences, because 90% of future buyers rely on positive reviews to influence their purchasing decisions!

When executed correctly, social media is an unbeatable device. To feel like you aren’t getting the reciprocation deserved when investing your valuable time and effort is defeating to say the least. Before giving up on social media, ask yourself these questions: Are you posting the right content for your market? Are you posting enough? Are you simply posting at the wrong times? Research the various social media outlets to find the optimal times and days of the week that each platforms’ users are most active!  Know your audience, be persistent, and share content of value regularly! Best of luck in your social media endeavors!

 

 

 

 

Sources Cited:

Asano, E. “How Much Time Do People Spend on Social Media?” Social Media Today, January 2017.    Retrieved from https://www.socialmediatoday.com/marketing/how-much-time-do-people-spend-social-media-infographic

Smith, K. “15 Reasons Why Marketing Through Social Media is a Must For Every Small Business.” LYFE Marketing, January 2018. Retrieved from https://www.lyfemarketing.com/blog/marketing-through-social-media/

Bhat, U. “4 Reasons Why Your Social Media Posts are Not getting Engagement.” Cloohawk Blog, July 2018. Retrieved from https://www.cloohawk.com/blog/4-reasons-why-your-social-media-posts-are-not-getting-engagement

The Five Pillars of the Top Franchises to Open!

The five pillars of the top franchises to open!

 

 

Entrepreneur Magazine came up with a proprietary ranking formula to help determine which companies come out on top and why.

High Touch High Tech (ht ) is one of the best educational franchise opportunities available today. We are the top science education franchise serving over 16 million children annually with a simple home-based business model.

  1. Cost and fees
    • Franchise fee
    • Total investment
    • Royalty fees
  2. Size and growth
    • Open and operating units
    • Growth rate
    • Closures
  3. Support
    • Training times
    • Marketing support
    • Operation support
    • Franchise infrastructure
    • Financing availability
    • Litigation
  4. Brand strength
    • Social media
    • System size
    • Years in business
    • Years franchising
  5. Financial strength and stability
    • Franchisor’s audited financial statements

Why reinvent the wheel when High Touch High Tech has a proven track record and a recognized brand?
Take our successful concept and combine it with your talents to inspire the scientists of tomorrow.

Taking your first steps to Ownership!

Contact Us

PHONE: 828.684.3192
TOLL FREE (USA): 800.444.4968
FAX: 828.684.3194
EMAIL: info@ScienceMadeFunFranchise.net
Address: P.O. Box 8495, Asheville, NC 28814

Why Didn’t I Think of That? 10 Questions to Ask Before Buying a Franchise

Looking to start a new venture in the franchising world? Remember “Ask Why Before You Buy!

What we mean by this is, before buying a new franchise, there are several things you should ask the franchisor.  These questions can give you a lot of insight into what you can expect as part of this franchise. 

1. What initial services do you offer? This will let you know the level of involvement you can expect from the franchisor to help you get your new franchise off the ground.  

2. What assistance do you provide in obtaining finance?  Starting a franchise can be expensive, so knowing whether or not you can expect some help from the franchisor is important.  

3. What help will I receive in arranging local advertising and promotions? Are there standard promotions (radio spots, print ads, etc.) available for my use?  Advertising can be a big upfront expense, so it is important to know if you will need to budget for your own advertising campaign or the franchisor offers assistance in this area.   

4. Can you give me specific examples of problems that your franchisees have faced and how you have been able to help them? This question will help you find out how the franchisor supports franchisees. The franchisor should be able to provide examples about how a franchisee in need was helped.  

5. What can you tell me about some of your franchisees that have been very successful?  What about those who have not had great success?  Knowing what has worked in the past (and what hasn’t) will be very beneficial in developing your business plan.  

6. What kind insurance must I have? Do you have an arrangement with a broker or a company offering special rates?  Again, this is another expense that you may have to include in your budget.  

7. Do you provide ongoing training in the form of workshops, conferences, seminars, regional meetings, refresher or advanced courses?  Knowing that your franchisor will continually be offering support and guidance can put you at ease when you are starting a new franchise.  

8. What is the day-to-day business like for your franchise? This important, often overlooked, question will let you know what you can expect on a daily basis as a franchisee.  

9. What employee characteristics are typically found among employees at one of your franchises?  Employees are often the face of a business, so knowing what characteristics to expect could be important to your decision.  

10. What are relationships like between the franchisees Knowing if there is a familial feeling among the franchisees or heavy competition is an important dynamic to understand before becoming a part of a franchise. 

Starting your own business is exhilarating in itself, but it’s even better when you have an experienced support team by your side that has been there before, knows the many different aspects of the small business landscape, and can offer guidance every step of the way. 

That’s the High Touch High Tech (ht2) franchise advantage!

High Touch High Tech is a brand with global exposure and appeal; a dependable, rewarding and profitable home-based franchise opportunity. Our franchisees provide a variety of fun, entertaining and educational science experiences to children in schools, preschools, camps, libraries, community centers, and private homes; ultimately, wherever children are found in their communities. These highly sought-after innovative and engaging educational programs are easy to deliver.

We offer you a unique opportunity to build a successful business while contributing to your community. Get started today with your franchise by teaching science fun to children. Our services are in high demand. Teachers, parents, school administrators, businesses and government have vested interests in enriching children’s science experiences. High Touch High Tech franchisees realize the benefits of providing programs that make science fun, and accessible.

Why reinvent the wheel when High Touch High Tech has a proven track record and a recognized brand? Take our successful concept and combine it with your talents to inspire the scientists of tomorrow. Get started by going to http://sciencemadefunfranchise.net/.

Why You Should Buy a Franchise Instead of Starting Your Own

 

It is very rare a person will have all the natural expertise in every area of starting a successful business. Franchises provide an organized way to start, operate and grow a business. If the franchise is successful it should give you the whole framework of how the business is started.

Each business is individually owned and managed, however it gets to use all the benefits of the organization with the support and care of the franchiser.

Including:
-Group advertisement.
-Benefit of using known and legit services, trademarks, proprietary information, patents and designs. 
-Training from head quarters successful operators.
– Lower risk of failure and loss than starting a business from scratch.
– Complete operational assistance from the franchiser, during the beginning of start up and after in financing, accounting, employee training and operational.

Government research in previous years has been found that the success of franchise owned businesses verse non-franchise owned/ small businesses are much higher than the non-franchise businesses.

 

Quick tip!
If you chose a franchise that is in an area/ skill you really love, there is a much higher chance of succeeding and enjoying your job and company! 

 

 

References:  https://www.entrepreneur.com/article/286212

 

 

 

 

 

Should I Use A Franchise Broker?

As an entrepreneur looking to purchase a franchise, it can be overwhelming to wade through the sheer number of franchise opportunities eager to welcome you into their system. Where do you start? How much will it cost? Which one do you pick? If you are traveling this road alone, you’ll be challenged to answer these questions on your own. An alternative to scouring through all that information by yourself could be to engage the services of a franchise broker/consultant to help you along the way.

What is a franchise broker/consultant?
A franchise broker (also known as a franchise consultant) is an individual who acts as an intermediary between the franchisor and an individual interested in buying a franchise. In most cases a franchise broker is not directly employed by the franchisor and represents many different franchises. There is no fee incurred by the individual interested in buying a franchise. The franchise brokers are paid a commission by the franchisor.

How can a franchise consultant help me?
There are an estimated 3000+ franchises available in the United States today. A franchise broker can help you select among these various franchise options. Typically, a broker will review the amount of money you have to invest and steer you toward opportunities that match with your interests and resources. They may also help you complete applications and the paperwork necessary to complete the franchise sale.

What should I know about franchise brokers?
There is a lot of debate in the franchise industry about the pluses and minuses of using a franchise broker. If you are thinking of using a franchise broker, here are a few tips to consider:
• Have a clear understanding of their services including their compensation
• Ask a lot of questions regarding their experience
• Be comfortable with their approach

A good broker will have a number of different options available and be well informed on the business model and type of candidate the franchisor is looking for in a franchisee. Also, remember that a franchise broker is only part of the process. You will also want to work closely with your accountant and a qualified attorney to help you navigate the financial and legal aspects that are critical to your success.

Beware!

Some brokers may claim that the franchises they represent have been screened and meet certain standards; however, some brokers will represent any franchisor willing to pay them a commission regardless of the performance of that franchise system.

Some brokers may steer you toward a more costly franchise to beef up their own commission.

Some brokers may make certain representations about income. Earnings claims may not be true or can be misleading. Note that many franchisors prohibit their sales representatives from making earnings representations.

And run away from the broker that….
– speaks poorly of franchises not in his/her portfolio
– promotes franchise brokering as your best franchise opportunity
– uses heavy-handed and high pressure sales tactics

While a good franchise broker can help you make a more informed decision, it’s important that you are comfortable with both their knowledge and approach. Ultimately, the choice is yours to make. If you choose to work with a franchise broker, it is important to work with one who has YOUR best interests in mind. You have to trust that this individual will guide you toward the franchise opportunity that most closely meets your personal and professional goals.

To learn more about franchise opportunities with High Touch High Tech, visit us online at ScienceMadeFunFranchise.net.

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.