Archive for the ‘Entrepreneurs’ Category



To Franchise or Not To Franchise

  Should you buy a franchise, a business opportunity, or go it alone? Don’t leave this important decision to chance! Do you want to be an entrepreneur. Just how do you get started? This is the question facing almost anyone looking to get into their own business, and there are basically three answers: Buy a [...]

IFA’s Franchise Forecast Strong Again in 2013!

Here We Grow Again! Thinking of buying a franchise this year? If so, you will have company. Nearly 11,000 new franchise units are expected to open doors in 2013 in the U.S., according the International Franchise Association. Wednesday, the IFA released its first quarterly update to the highly watched economic outlook & the numbers are promising! Reports [...]

Franchisee Technology Wish List

Even the most technology resistant among us are coming to realize, through constant bombardment by its bombs of influence, that the explosion of technology has become one of the most important factors to success in business. Franchisees will benefit greatly from association with a franchisor who leverages technology to maximum effect. Here’s are several franchise-crucial web [...]

Simple Steps to Effective Marketing

A favorite adage of my college journalism professor was this: “Assume the reader knows nothing, but don’t assume the reader is stupid.” In other words, deconstruct the complex to make it easily understood, but don’t dumb it down. In my years since school, I’ve realized the wisdom of that approach applies not just to journalism, [...]

Franchising and Entrepreneurial Veterans

According to the International Franchise Association’s 2012 Veterans in Franchising Study, the industry has given more than 64,000 vets, military spouses and wounded warriors job opportunities in the past year. Also 4,314 new veteran franchise owners entered the industry since 2011, and were 30% more likely to have hired a veteran than a non-veteran owned franchise. [...]

A Fork in the Road

 Changing careers is inherently risky, and the transition from a stable position to an entrepreneurial venture is especially hazardous. For those determined to ditch the 9 to 5 and start a business in a field they’re passionate about, there are ways to make the move more of a calculated risk than a blind leap. It [...]

Franchises – When They’re Hot

  When you’re considering the purchase of a franchise, you want to be sure the one you choose is “hot”. With so many opportunities out there, how do you know what’s hot and what’s not? Let’s take a look at a few indicators that may help you decide to jump into the fire! Happiness in [...]

Trends in Franchising

Trends in Franchising Trends in franchising are ever evolving as the economy ebbs and flows. As a franchisor, you need to keep your opportunity relevant to the demands of consumers while also remaining an attractive option for prospective franchisees. It is critical that you keep your fingers on the pulse of what drives customers to [...]