Archive for the ‘Franchise Marketing’ Category



Franchisee Technology Wish List

Even the most technology resistant among us are coming to realize, through constant bombardment by its bombs of influence, that the explosion of technology has become one of the most important factors to success in business. Franchisees will benefit greatly from association with a franchisor who leverages technology to maximum effect. Here’s are several franchise-crucial web [...]

Franchisee Screen Sharing with join.me

A free tool has emerged that can be used for a wide range of franchise communcations, including rich interactions for marketing support and technology support. Join.me is compatible with all recent versions on Mac and Windows platforms. Up to 10 participants can join a franchise or franchisee hosted conference held on any users computer using the [...]

Simple Steps to Effective Marketing

A favorite adage of my college journalism professor was this: “Assume the reader knows nothing, but don’t assume the reader is stupid.” In other words, deconstruct the complex to make it easily understood, but don’t dumb it down. In my years since school, I’ve realized the wisdom of that approach applies not just to journalism, [...]

Delicious Bookmark Sharing for Franchises

In 2011 Steve Chen and Chad Hurley, the creators of YouTube, purchased the already popular social bookmarking site delicious.com with plans to transform it into a social bookmarking destination using the same talents that enabled them to sell their last creation to Google for 1.65 billion dollars. Social bookmarking is a simple and powerful way for franchises [...]

The Five Broad Strokes of Marketing

A lot of marketing theory confuses people because it’s more complicated than it has to be. While wondrous new technologies can help you in your mission of raising your profits, marketers don’t let those technologies blur that mission. Keeping it simple is a powerful competitive advantage when it comes to speed and profitability. The seller [...]

Which Franchise Markets Are The Best?

The most profitable markets or industries in franchising are the ones least affected by the lousy economy that has marked the past few years. No matter how bad the economy, what are consumers still spending money on? One area of the economy that is somewhat recession proof is child care and related areas. People will [...]

6 Facts on Starting a Franchise Business

Thousands of people are getting involved with franchises. If you’re thinking about becoming one of the many franchise owners, there are 6 facts to know before you jump in: 1. Franchising opportunities are everywhere When most people think franchising, they think fast food, but virtually every industry has begun offering franchise opportunities. Whether your passion [...]

A Fork in the Road

 Changing careers is inherently risky, and the transition from a stable position to an entrepreneurial venture is especially hazardous. For those determined to ditch the 9 to 5 and start a business in a field they’re passionate about, there are ways to make the move more of a calculated risk than a blind leap. It [...]

The Must of Social Marketing

Playing Along Like it or not, the web is a world of appearance and trends wielding enormous and growing influence on what we consume, with social marketing riding the crest of this wave. The way to set your franchise business apart from competing interests is not to stay home. Join the pack and get in [...]

How To Write Your Business’s Story

In a lot of ways, people don’t buy products anymore — they buy your story. That means companies must constantly refine and redefine their stories and present them in innovative ways. A brand story envelops your mission as a company, your culture and your history: How did you get started? Why do you do what [...]