Archive for the ‘Franchise Pricing’ Category



Why Didn’t I Think of That? 10 Questions to Ask Before Buying a Franchise

Looking to start a new venture in the franchising world? Remember “Ask Why Before You Buy! What we mean by this is, before buying a new franchise, there are several things you should ask the franchisor.  These questions can give you a lot of insight into what you can expect as part of this franchise.  1. [...]

4 Factors to Consider When Selecting a Franchise

Understanding the facts and guiding criteria to identify the right business type and brand!   There are many good reasons to pursue your dream of owning a successful franchise. For starters when you buy a franchise, the idea and the process of running this business have already been proven. However, owning a franchise doesn’t guarantee [...]

Simple Steps to Effective Marketing

A favorite adage of my college journalism professor was this: “Assume the reader knows nothing, but don’t assume the reader is stupid.” In other words, deconstruct the complex to make it easily understood, but don’t dumb it down. In my years since school, I’ve realized the wisdom of that approach applies not just to journalism, [...]

The Five Broad Strokes of Marketing

A lot of marketing theory confuses people because it’s more complicated than it has to be. While wondrous new technologies can help you in your mission of raising your profits, marketers don’t let those technologies blur that mission. Keeping it simple is a powerful competitive advantage when it comes to speed and profitability. The seller [...]