5 Tips for Taking Advantage of the Recovering Economy

 

Use these five tips to adapt your sales and marketing efforts to the improving U.S. economy.

Evidence is accumulating that (at long last) the United States is emerging from the Great Recession of 2008. Unemployment figures are down and consumer confidence is up, and according to Brookings Institute, the United States is a “bright” spot in the world economy.

Here’s how to change your mind set to take advantage of these trends:

 

1. Make your messages more optimistic.
In hard times, buyers are cautious and even paranoid, so what works best are sales and marketing messages that emphasize the negative: avoiding risk, protecting investments, and cost-savings. When things are looking up, buyers resonate with messages that emphasize the positive: innovation, market share and revenue growth. As consumer confidence increases it may be time to consider a franchise opportunity.

Business Opportunities & Demand

2. Develop some strategic opportunities.
It’s harder to make sales in a bad economy, so you’ve probably been focusing almost exclusively on “tactical” sales that will generate short-term revenue. As the economy picks up, you’ll want to expand into harder-to-win “strategic” sales that will pay off longer term, like customers in new (to you) industries. Or it may be time to break away and start your own business. Time to be your own boss. If you think you have what it takes to be your own boss, now is the time to develop your own personal strategy.

Franchise Qualifications

3. Tighten your discounting policies.
A weak economy allows buyers to call the shots, which means that in order to sell you must be flexible in your pricing. In a growing economy, though, buyers are often more concerned with making the best decision rather than the cheapest one. Don’t fight a price war when your customers are looking for the highest quality product.

 4. Revisit your “dead” accounts, or get up the nerve to pursue your dream of business ownership.
Chances are that you’ve got a list of customers who stopped buying from you because they simply didn’t have money to spend any longer. Guess what? While they probably aren’t rolling in dough, it’s likely that money is less tight. This is the perfect time to revisit those accounts to discover if they’re ready to renew the relationship. It is also a great time to “roll up your sleeves” and dare to be great! It’s the perfect time to start your own business. Look in the mirror and try to figure out your interests, qualifications,  and sharpen your skills to start your own business or franchise.

Why High Touch High Tech – Science Made Fun

5. Become an industry “thought leader.”

As economic activity accelerates, more “noise” gets into the system. As an increasing number of sellers clamor for the buyer’s attention, your challenge is to differentiate yourself to “cut through” that noise. The best way to do this is to communicate a unique and powerful vision of where your industry is headed. This is the conventional wisdom. Otherwise, there  is no better time to seek out a franchise opportunity that meets your values.

Steps to Ownership

To learn more about franchise opportunities with High Touch High Tech, visit us online at ScienceMadeFunFranchise.net.

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

 

The Must of Social Marketing

Playing Along

Like it or not, the web is a world of appearance and trends wielding enormous and growing influence on what we consume, with social marketing riding the crest of this wave. The way to set your franchise business apart from competing interests is not to stay home. Join the pack and get in the game!

Skyrocket Web Visits with Viral Messaging and Imaging Channels

Though enigmatic in its routes of influence, communities of interconnected friends and business relations leverage the viral force of billions of followers, friends, and contacts. Blog articles, viral videos, compelling photo albums, and targeted messaging have an uncanny, if somewhat nebulously motivated, ability to generate thousands of visits every month to franchise sales vehicles. Each social media property becomes a spoke in an influential wheel of interconnected web traffic, each spoke amplifying the effectiveness of every other spoke and driving consumers to the hub of the wheel: a franchisee’s main web site.

Case Study: a handful of blog posts which have gone viral by being posted and shared on Pinterest have multiplied visits to ScienceMadeFun.net tenfold. This increase, startling in its initial explosion 8 months ago, has not dropped off since then.

Here’s an article which will help franchises develop viral messaging strategies by learning what types of content are most likely to be successful: Hard Thoughts About SEO & Link Bait.

To Search Is To Find

Since one of the largest factors determining your franchise site’s Google rank is the number of links from other sites, social media’s ability to automatically blanket the web with links is an invaluable tool helping your site to achieve placement on page 1 of search results. Every site has a Google rank—a relative number from 1 to 5 determining its importance. And the keywords on every web page have an aggregate content bias which, when linked to your pages, reinforces your content’s topical relevance. Since Google’s bread and butter is revealing the most relevant content for a given search, strong linking and strong content relevance mean higher listing position. To explore the reasons for this behavior, read How to Improve Site Credibility Through Search and Social Media.

Today in America there are nearly 1,000,000 franchises covering over 3,000 industries. A third of those markets, or 1,000, have appeared in the last ten years. That means new and successful franchises are being started in new industries every day. The ht2 business model has bred successful businesses since 1992 using novel concepts matching the trend of service-oriented franchise growth.

To learn more about franchise opportunities with High Touch High Tech, visit us online at ScienceMadeFunFranchise.net.

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

eLearning Brothers Celebrates Science Made FUN! Kids

Elearning Brothers, designers of Flash game templates for education, recently featured games from ScienceMadeFunKIDS.net on their design blog. Since the games were crafted by High Touch High Tech (ht2) using eLearning Brothers’ templates, the recent launch of ScienceMadeFunKIDS.net presents a rich opportunity to celebrate the work of both companies.  Please share in our celebration by taking a moment to read the blog post and play educational kids games!

Science Made FUN Kids Screenshots

To learn more about franchise opportunities with High Touch High Tech, visit us online at ScienceMadeFunFranchise.net.

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

Should I Use A Franchise Broker?

As an entrepreneur looking to purchase a franchise, it can be overwhelming to wade through the sheer number of franchise opportunities eager to welcome you into their system. Where do you start? How much will it cost? Which one do you pick? If you are traveling this road alone, you’ll be challenged to answer these questions on your own. An alternative to scouring through all that information by yourself could be to engage the services of a franchise broker/consultant to help you along the way.

What is a franchise broker/consultant?
A franchise broker (also known as a franchise consultant) is an individual who acts as an intermediary between the franchisor and an individual interested in buying a franchise. In most cases a franchise broker is not directly employed by the franchisor and represents many different franchises. There is no fee incurred by the individual interested in buying a franchise. The franchise brokers are paid a commission by the franchisor.

How can a franchise consultant help me?
There are an estimated 3000+ franchises available in the United States today. A franchise broker can help you select among these various franchise options. Typically, a broker will review the amount of money you have to invest and steer you toward opportunities that match with your interests and resources. They may also help you complete applications and the paperwork necessary to complete the franchise sale.

What should I know about franchise brokers?
There is a lot of debate in the franchise industry about the pluses and minuses of using a franchise broker. If you are thinking of using a franchise broker, here are a few tips to consider:
• Have a clear understanding of their services including their compensation
• Ask a lot of questions regarding their experience
• Be comfortable with their approach

A good broker will have a number of different options available and be well informed on the business model and type of candidate the franchisor is looking for in a franchisee. Also, remember that a franchise broker is only part of the process. You will also want to work closely with your accountant and a qualified attorney to help you navigate the financial and legal aspects that are critical to your success.

Beware!

Some brokers may claim that the franchises they represent have been screened and meet certain standards; however, some brokers will represent any franchisor willing to pay them a commission regardless of the performance of that franchise system.

Some brokers may steer you toward a more costly franchise to beef up their own commission.

Some brokers may make certain representations about income. Earnings claims may not be true or can be misleading. Note that many franchisors prohibit their sales representatives from making earnings representations.

And run away from the broker that….
– speaks poorly of franchises not in his/her portfolio
– promotes franchise brokering as your best franchise opportunity
– uses heavy-handed and high pressure sales tactics

While a good franchise broker can help you make a more informed decision, it’s important that you are comfortable with both their knowledge and approach. Ultimately, the choice is yours to make. If you choose to work with a franchise broker, it is important to work with one who has YOUR best interests in mind. You have to trust that this individual will guide you toward the franchise opportunity that most closely meets your personal and professional goals.

To learn more about franchise opportunities with High Touch High Tech, visit us online at ScienceMadeFunFranchise.net.

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.