Hints for Starting a New Business

Hints for Starting a New Business

In our recent blog posts, we’ve defined a franchise and provided reasons why investing in a franchise might be an idea to consider. In today’s blog, we’d like to discuss some helpful tips to follow when getting a new business off the ground. High Touch High Tech (ht2) has been in business for nearly 20-years and we’d like to share some of our experiences to help you make what could be a life changing decision.

One of the most important things to consider is whether you truly have a passion for your business. Can you see yourself engaged, in this business, years down the road? While passion isn’t always necessary, your chances of being successful are considerably higher when you love what you do. When you truly love your business, you will be more inclined to work at it tirelessly and will have the motivation to keep going if things get difficult. On the other hand, a lack of commitment can often lead to the demise of a business and the loss of time and money.

When starting a new business, it’s important to cover all the bases and be as prepared as possible. Consequently, it’s imperative that you do your homework and have a realistic business plan before getting started.

You should conduct a sufficient amount of background research until you know all the ins and outs of your industry. Once you have a clear understanding of factors such as your target audience, competitors, existing products or services you should create a business plan. This includes outlining potential expenses you may have along the way including rent, insurance, employee wages and taxes, etc. You should also know how much in sales it will take in order to break even. Taking the time to get organized and familiarize yourself with your market should prepare you for any unforeseen events that come your way.

In addition, you should have a clear idea of which marketing techniques you will need to employ to get your product or service to consumers. For example, you may want to stick solely to internet marketing or you may want to have a combination of offline and online strategies. Being prepared in this area should make the acquisition of customers much easier.

The decision to start a new business is personal and emotional. It requires the support of family and friends. Although the hints outlined above do not cover every aspect of starting a business, they touch on some of the key success factors to building a business that will survive and thrive. We wish you luck as you take on this new endeavor!

To learn more about franchise opportunities with High Touch High Tech, visit us online at ScienceMadeFunFranchise.net.

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

Best Use of Franchisee Email Marketing

Maintain Brand Integrity

One of the main reasons to buy a franchise instead of starting an independent business is that you benefit from the widespread brand recognition built by your franchise.  The sheer number of geographically distributed franchisees in a franchise system exerts an enormous influence on consumers.  When planning your email marketing campaign, it is essential to leverage your franchise’s existing brand in the graphics and messaging content of your email template.

Ask the marketing department at your corporate office if they provide content for franchisees on a regular basis.  For example, High Touch High Tech (ht2) provides a fully branded template on an monthly basis that can be quickly edited by franchisees before sending.

Provide Value to Your Subscribers

Whether or not a subscriber reads your email and clicks through to your web site depends on whether the content of your campaign is helpful, informative and even entertaining to your core group of customers.  If a subscriber has fun while also learning something useful—all the better.  Valuable content will also allow your mailing list to grow by decreasing the likelihood that recipents will take themselves off of your list.

Ask the support team at the corporate office of your franchise if they provide content for franchisees on a regular basis.  For example, ht2 writes original content on a monthly basis for all franchisees to use.

Don’t Reinvent the Wheel

 

Since there are a number of low cost email campaign systems (i.e. Vertical ResponseConstant Contact, and MailChimp) available on the Internet, why figure it out yourself?  Vertical Response, the system used by High Touch High Tech, provides the most user-friendly interface.  It also supports dynamic list management, social media, easy editing by less tech savvy users, and provides subscribe boxes to put on your web site.  Dynamic list management means that you can create a mailing list and let recipients unsubscribe automatically.  Also, if an email address is not valid, resulting in a ‘bounce’, it is automatically removed from the list.  All of these features translate into giving you more time as a franchisee to craft a carefully considered message that is reinforced by your franchise’s influential brand.

Maximize the Power of  Your Web Presence

Your email marketing campaign is an ideal opportunity to provide links to other aspects of your web presence like your social media page, YouTube channel, and franchisee web site, increasing their potential to exert an influence on your target group of customers.  Unlike your other web efforts, an email campaign ‘pushes’ information to your audience—they receive your email in their inbox without having to decide to do so.

The ht2 E-News template has professionally designed graphics that emphasize our Facebook page, YouTube Channel, and web sites.  Franchisees are able to add links to their sites and Facebook pages.

Following these best practices, and getting a helping hand from your corporate office, gives your email campaign the best chances of resulting in sales for your business without taking away valuable time from other marketing efforts.  So what are you waiting for?  Get started with your email campaign now!

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

Top Reasons to Buy a Franchise

So recently, we learned, “What is a Franchise.” In today’s blog post, we’d like to identify some of the advantages to investing in a franchise. With the help of Ask.com, we have compiled a list of the top 10 reasons why we think buying a franchise is a good idea. We invite you to review this list and share your feedback.

Buying a franchise can be a life-changing experience. Here are some reasons to consider buying a franchise…and maybe this will help you understand why a franchise could be a great investment.

1. Quick-Start Business
There are many entrepreneurs that have exactly what it takes to run a successful business but don’t have what it takes to get their business up and running. Whether it is financing or even the confidence it takes to quit their job and start their own business.

Buying a franchise eliminates all the hard work. When you buy a franchise you are buying a complete turnkey business.

2. Proven System
When you buy a franchise you buy a system. All franchises have an already-established system in place that you must follow. These systems are designed to improve the overall productivity and increase sales of each franchise. Having a proven system already in place eliminates the guesswork and errors a common business owner would normally face.

The High Touch High Tech – Science Made Fun franchise system has a 20-year proven track record of success! Find out more at ScienceMadeFunFranchise.net

3. Increased Probability of Success
Buying a franchise is very different from starting a mom-and-pop business. Since there is an already established system in place, there is a higher likelihood of success. If you follow the system the franchisor has put in place, you should be on your way to running a very successful business.

4. Corporate Image and Brand Awareness
If you buy into a franchise system that is already established the corporate image and brand awareness is already recognized. Customers are usually more comfortable purchasing items they are familiar with and working with companies they already know and trust.

With 27 locations across the US and around the world, the High Touch High Tech – Science Made Fun brand is easily recognized and valued by parents, teachers and the local communities in which we serve.

5. Easier to Obtain Financing
Lenders are usually very comfortable financing the purchase of a franchise because they already have a proven track record. Bankers usually look at successful franchise chains as having a lower risk of repayment default and are more likely to loan money based on that premise. In addition, some franchise systems even provide in-house financing and/or leasing options.

Learn more about SBA loans and the High Touch High Tech – Science Made Fun in-house financing program.

6. Training
Most franchise companies offer a multi-day/week training program that is usually held at their corporate offices or at an actual franchise location. This is what makes franchises stand out from every other business or business opportunity. The franchisor will train you to run your franchise exactly the same way their other franchise locations are run. This will ensure that you are running your business efficiently and will help to eliminate any common mistakes a new business owner usually faces.

Spend a week training with High Touch High Tech – Science Made Fun in beautiful Asheville, NC to learn all the in’s and out’s of being a franchisee. We’ll make sure you are equipped with all the tools you need to start up your successful business!

7. Ongoing Support
When you buy a franchise you are never alone. You will always have the support of the franchisor and the support of knowing you are part of a growing family. You will always be able to pick up the phone and ask questions to the franchisor or even to other franchisees.

High Touch High Tech is committed to providing our full support and resources with ongoing communication, conferences, program development, technological advances and more! We’re here for you….just a call or click away!

8. Marketing
There is usually no need to worry about advertising your franchise. The franchisor usually takes care of handling all of the marketing. If the franchisor does not handle the marketing, they will typically have branded materials that you can easily modify and reproduce to meet the demands of your local market.

With branded print marketing templates, branded e-newsletters and as slicks, we’ve got your marketing needs covered.

9. Exclusive Territory
When you buy a franchise you are also buying an exclusive territory in which to do business. Franchisors will only allow a certain amount of franchises to be open within a certain geographical region. You will be entitled to a certain area and no other franchises (within your franchise system) can be open within that area.

The standard High Touch High Tech franchise territory serves a population 1.5-1.8 million. All territories are protected and exclusive.

10. Own Multiple Locations
Being a part of a franchise system will always offer you more opportunities to grow within the system. Once you have become a successful franchise, owner the next step is to become a multi-unit franchise owner.

After you have one successful franchise open with a great management team you can focus time on opening a second location. Multi-unit franchise owners manage more than one location and are able to sometimes double their income by taking on more than one location. Owning multiple franchise locations can be very lucrative.
The decision to invest in a franchise is personal, emotional and involves the support of family and friends. You need to ensure your business ideas align with the franchise opportunity that interests you most.

For more resources on the Basics of Franchising, visit Ask.com.

For more information on High Touch High Tech – Science Made Fun franchise opportunities, visit ScienceMadeFunFranchise.net

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually with 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.

High Touch High Tech Launches New Website

High Touch High Tech – Science Made Fun is thrilled to announce the launch of our new website, ScienceMadeFunFranchise.net

This new website raises the bar for franchise sales and provides prospective franchisees with the information they need to make the difficult decisions associated with purchasing a franchise.

Our team has spent many hours and worked extremely hard on this new website to deliver information that is genuine, empowering and insightful. From the story of our beginnings to our technological advances in franchise support, ScienceMadeFunFranchise.net explains the in’s and out’s of becoming a High Touch High Tech franchisee.

Visitors to the site will notice the evolution of our brand image to include softer colors, larger images, greater interactivity and easier access to get started with their own franchise.

“We wanted to convey that our brand is both fun and educational by including science icons, photo images of children engaged in our programs and appeal to prospective franchisees on a more personal level.”
Dan Shaw, President & CEO, High Touch Investment Corp

We are eager to grow our brand and extend our reach to all corners of the world. We get one step closer to achieving that goal with the introduction of each new franchise location.

We invite you to learn more about our franchise opportunities by visiting ScienceMadeFunFranchise.net

High Touch High Tech is the leader in innovative hands-on science and nature experiences for children, serving over 4 million children annually in 27 franchise locations across the United States, Canada, Turkey, Singapore and South Korea.